SEP 23, 2021
Despite Apple’s leadership position in the mobile payments space, the company still has a large addressable market to tap into—less than 40% of iPhone owners use Apple Pay, based on our forecasts. And the company has an estimated 6.4 million Apple Card users out of the 116.3 million iOS users that it’s expected to reach this year, per Insider Intelligence forecasts.
NOV 23, 2021
The data: Twenty percent of US consumers plan to shop more during the 2021 holiday season than they did last year, according to Deloitte’s annual holiday retail survey. Total holiday retail and ecommerce sales are projected to hit $1.092 trillion this year, up from $1.064 trillion in 2020, per eMarketer forecasts from Insider Intelligence.
SEP 17, 2021
Report: Mcommerce Forecast 2021. Article: Apple must allow other in-app purchases after legal tussle with Epic. Article: Sizing the mobile messaging app opportunity for marketers.
JAN 6, 2020
This report provides the key takeaways from our forecast on US sharing economy users, including user data for Uber, Lyft and Airbnb.
JAN 8, 2022
Blake Droesch is an eMarketer analyst at Insider Intelligence, covering retail and ecommerce with a focus on digital grocery and the intersection of ecommerce and digital media. Previously, Blake was a writer and editor covering the luxury lifestyle industry.
MAR 29, 2021
US click-and-collect sales more than doubled in 2020 and will sustain double-digit growth rates over the next four years. We forecast that click-and-collect sales will follow up last year’s 106.9% growth rate with a 15.2% increase this year, and that 150.4 million people in the US will make a purchase via click and collect at least once in 2021.
NOV 8, 2021
Black Friday and Cyber Monday have been growing in importance to holiday ecommerce for more than a decade, despite the persistent myth that early holiday promotions would pull demand forward to take the wind out of these promotions.
SEP 15, 2021
And tapping into Cash App’s growing base as cashless payments and ecommerce expand could help merchants boost volume by giving consumers an easy way to pay. And it further positions Square as a one-stop shop for sellers, which improves its edge over other providers after businesses’ satisfaction with their merchant service providers slipped during the pandemic.
DEC 2, 2021
PayPal’s Black Friday results could foreshadow volume performance this holiday season—which is expected to net $1.147 trillion in retail sales, per eMarketer forecasts from Insider Intelligence. Given BNPL’s surge in popularity, PayPal could see an even larger boost in volume this quarter than last year—in Q4 2020, PayPal processed $277 billion in total payment volume (+39% YoY).
NOV 17, 2021
US retail media ad spend will hit $31.49 billion in 2021, up 53.4% over 2020. By 2023, this figure will pass $50 billion, with the vast majority of retail media ad spend coming from ecommerce channels.
OCT 1, 2020
AUG 2, 2019
eMarketer analysts discuss our digital ad spend by industry forecasts, exploring verticals such as automotive, CPG, financial services, healthcare and pharmaceutical, travel and retail.
JUL 30, 2019
eMarketer principal analysts Nicole Perrin and Andrew Lipsman, along with senior forecasting director Monica Peart, discuss Q2 results for Amazon and Google. They also chat about Equifax's $700 million fine, Amazon delivering packages to your trunk and interesting findings from Prime Day.
NOV 22, 2019
eMarketer forecasting analyst Eric Haggstrom discusses our usage estimates for Apple Pay and what’s driving its adoption dominance.
NOV 25, 2019
eMarketer forecasting analyst Peter Vahle explores our recently revised US retail ecommerce sales outlook for Amazon and its one-day shipping successes.
JUN 1, 2020
eMarketer research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst Cindy Liu at Insider Intelligence discuss what happened when Amazon eased up for a few months and what will happen when it hits the gas. They then talk about some new Google features, Amazon looking to buy a driverless car company and some maybe permanent grocery store foot traffic trends.
OCT 1, 2019
eMarketer forecasting analyst Eric Haggstrom compares our forecasts of Amazon Fire TV and Roku users in the US.
DEC 7, 2020
Business Insider Intelligence research analyst Daniel Keyes, eMarketer principal analyst Andrew Lipsman, and senior forecasting analyst at Insider Intelligence Cindy Liu discuss the biggest takeaways from how Thanksgiving holiday shopping went this year. They then talk about the best ways brands can reach female holiday shoppers during the pandemic and how Walmart and Target performed in Q3.
NOV 27, 2019
eMarketer junior forecasting analyst Brian Lau breaks down our recently adjusted retail sales estimates, as well as an outlook into 2023.
OCT 10, 2019
eMarketer senior forecasting analyst Oscar Orozco discusses our latest ad spend numbers for Amazon and how it’s maintaining its lead on Microsoft and Verizon.
DEC 3, 2019
eMarketer junior forecasting analyst Brian Lau shares our estimates for peer-to-peer mobile transactions and usage in the US, as well as why apps like Venmo and Zelle are strong market players.
OCT 19, 2019
eMarketer senior forecasting analyst Oscar Orozco explores our latest search ad spending estimates for another duopoly—Google and Amazon.
DEC 29, 2021
Major acquisitions throughout 2021—like Klarna purchasing social shopping startup HERO and discount shopping platform Stocard—brought new consumer offerings to help providers stand out.
OCT 6, 2020
The pandemic has had all kinds of effects on consumers, and in turn, on how they interact with products and services. eMarketer principal analyst at Insider Intelligence Nicole Perrin speaks with fellow principal analyst Andrew Lipsman and forecasting analyst Eric Haggstrom about what happens when business metrics go haywire, including at Walmart, Nike, and Peloton. They also talk about Facebook's narrowing attribution window, Prime Day finally happening, and Samsung Ads' new self-serve demand-side platform option.
SEP 27, 2021
Due to last year’s sudden increase in online shopping, couriers and grocers struggled to meet demand and faced capacity restraints. Many supermarkets and retailers thus began to outsource delivery to third-party services like Instacart.