AUG 18, 2021
ATT changed a lot about the ways advertisers can target users in iOS apps. Users must have opted in on both the advertiser and the app developer side before they can be targeted across apps at the user level.
DEC 18, 2019
Prediction No. 4: Ad Buyers Will See Scale from Connected TV. As the TV industry undergoes significant disruption, and advertisers look for new ways to extend their video ad efforts, advertisers will spend more money on ads shown on internet-enabled connected TVs. In 2020, $8.88 billion will be spent on connected TV ads in 2020 in the US, up 28.0% from 2019.
MAY 19, 2021
APR 29, 2020
MAY 18, 2021
DEC 11, 2019
Wearables will continue to evolve and gain users, but many will remain tethered to smartphones. Hearables (earphones with internet connectivity) and augmented reality (AR) will gain strength. Connected TV (CTV) will also grow quickly, which will influence the mobile strategies of over-the-top (OTT) video providers. Will transparency improve in 2020?
MAR 30, 2020
Black and Hispanic users are a little more likely to use YouTube than other ethnicities, but the differences are small. Eight in 10 Black and Hispanic internet users in the US will view content on YouTube in 2020, while 78.0% of Asian users and 70.0% of White users will use YouTube. YouTube is popular among all ages and generations but to varying degrees.
MAR 8, 2021
In a DSP, you can retarget or sequentially message users who have been exposed to your upfront buys across CTV and other digital channels. Or, you might decide to allow a household exposed to a specific TV campaign to be removed from an advertiser’s CTV target and moved into a mobile target to close the deal. These insights are available much more rapidly in the programmatic world compared to linear.
JUN 16, 2020
We look at how ad spending is growing on ad-supported streaming platforms, based on the rise of connected-TV advertising, and why cord-cutting is likely to drive additional spend. We further assess the state of consumer interest in AVOD in the US, in terms of the share of time spent with streaming video and user growth, and identify how multiple factors including the coronavirus are boosting usage.
DEC 12, 2019
eMarketer junior forecasting analyst Nazmul Islam compares our mobile messaging app usage numbers with our mobile social networking usage figures and the factors behind the increasing gap.
NOV 16, 2020
This report explores our latest forecasts for US voice assistant, smartphone voice assistant, and smart speaker users, and provides additional analysis about trends shaping the market.
JAN 11, 2022
That share has gradually decreased since 2017 and will continue to trend down as channels like connected TV (CTV) take bigger shares of the total US digital video ad market. However, social media will remain a substantial part of digital video advertising overall.
JAN 26, 2021
“Connected TVs and video game consoles are the main beneficiaries of the cord-cutting trend due to increases in the number of subscription OTT and ad-free video-on-demand users and content offerings.”. See below for break-outs by media type. Social NetworkTime: 1:05, up from 56 minutes in 2019. Digital Video Time: 2:13, up from 1:46 in 2019. Digital Audio Time: 1:29, up from 1:22 in 2019.
MAY 26, 2021
The connected TV giant’s focus on ad revenue and interoperability could give it an advantage over competitors like Amazon and Google in the smart home space.
DEC 16, 2020
The majority of premium OTT viewing is on CTV devices like Roku or smart TVs that connect directly to the internet. Conviva found that 65% of streaming OTT viewing occurred on these devices in Q3 2020, compared with 10% on mobile and 5% on tablets. Advertisers noticed and will pour more than $8 billion into CTV ad spending, up 27.1% YoY.
MAY 21, 2021
Not a PRO user? You can download a complimentary copy here. Download this complimentary “US Mobile Trends” Roundup to learn:. eMarketer’s mobile app time spent forecast. How mobile will gain more premium OTT minutes. The impact of upcoming regulations on location data. How brands like TD Bank and Nike are deploying mobile strategies.
JUN 24, 2021
YouTube doesn’t release data broken out by device, but ad numbers are a good approximation of where users are watching. These ad dollars indicate that a lot more YouTube viewing is now happening on TV screens—a trend that was accelerated by the increased amount of time spent at home during the pandemic. And, YouTube was already, according to our estimates, the largest CTV ad seller last year.
MAR 22, 2022
Consumers ages 60 to 69 added smart TVs, laptops, and home assistants in 2020. A year later, they were still buying—adding more smart TVs, laptops, tablets, and wearables. The over-70 group also increased their tech purchasing in 2020 and 2021. Besides smartphones, they were most focused on smart TVs and laptops in 2020.
MAR 8, 2022
User friction is the enemy of platform habituation.
SEP 22, 2021
The rise of connected TV (CTV) and decline of linear TV mean advertisers will purchase more upper-funnel advertising and use data to target, measure, and optimize buys. A major driver of that is the increase in the programmatic accessibility of CTV inventory, some of which is owned and operated directly by Amazon.
AUG 4, 2021
Connected TV (CTV) is driving the increase in the “other” category and could take the lion’s share of video-based commerce. Connected cars and smart home devices could also become commerce portals. It’s possible that more rapid adoption could negatively influence mobile growth.
AUG 19, 2021
Although a growing percentage of ad spending around TV content is happening through addressable, programmatic, and connected TV channels, making advertising more accountable, holistic campaign metrics that cut across the linear and digital domains remain elusive.
JAN 27, 2022
Netflix announced that it will add a voice assistant, provided by SoundHound, to its new product for smart TV manufacturers. The device-makers would be able to offer hands-free search—as well as voice control of streaming content and other smart home devices—without having to create their own voice assistants. It would also improve Netflix functionality on these systems. Customer Engagement.
DEC 13, 2021
Although TikTok has moved into ecommerce, enabling users to click on product links in branded videos, it allows for indirect purchases only. TikTok’s partnership with Shopify facilitates this feature, with the product links bringing users to merchants’ websites. Ottawa-based Shopify is instrumental in enabling full-checkout social commerce.
OCT 23, 2020
In North America, Netflix alone is forecast to have more than 185 million users in 2020. The Pandemic Is Likely Hastening the Decline of Print Media. Print audiences aren’t shrinking everywhere, but print newspapers and magazines did register many of the most dramatic decreases in media engagement this year.