Ysabel has also had international experience with assignments in Canada and Australia.

The marketing team for milkshake brand F’Real Foods, which sells its drinks at gas stations and convenience stores in the US and Canada, told Business Insider Prime in January 2020 that it paid influencer partners $400 to $450 per sponsored post, and that it got an average 25% engagement rate on paid media (number of likes and comments divided by video views).

Other media like radio may be suffering reduced time spent due to lack of commuters, but OOH ads are taking the biggest hit in terms of attention during late Q1 and early Q2. Advertisers expect to make the deepest budget cuts to OOH compared with any other media.

Through their respective demand-side platforms (DSPs), retail media platforms can deliver display and video ads across other digital media. That’s primarily on the open web today but is destined to transition to ad-supported over-the-top (OTT) video, giving them a major opportunity to tap TV ad budgets. Eventually, these platforms will power digital in-store media as well.

Radford said that some estimates put the number of ASL users in the US and Canada as high as 2 million to 3 million people. Some 93% of the 480,000 deaf and hard-of-hearing individuals surveyed by CSD between 2010 and 2013 said it was important to communicate in their native language of ASL.

We also issued guidance for ad spending in Canada, China, France, Germany, the UK and US. You can access all our latest articles, videos and podcasts on the effects of the pandemic by clicking the icon at the right of the search bar. Key Takeaways. Digital ad spending in Latin America continues to grow, despite the coronavirus causing market volatility.

According to a mid-March Interactive Advertising Bureau (IAB) survey of US media planners, buyers and brands, digital ad spending in the US is expected to decline by 33% between March and June.

Among B2B companies in Canada and the US with strong ROI, 50% said they planned to invest more into ABM ads, the fourth-highest response behind direct mail (64%), content (55%) and target account selection (52%).

We have also issued guidance for ad spending in Canada, France, Germany and the UK. We will update our full-year forecast for digital ad spending again in June. You can access all our latest articles, videos and podcasts on the effects of the coronavirus pandemic by clicking the icon at the right of the search bar. Key Takeaways.

People are consuming more media during the coronavirus crisis, including social networks, digital video and digital news content. But that doesn’t necessarily translate to increases in display ad revenues for media providers:.

Consumers are spending more time with digital media, including media supported by video ads (for example, news sites with outstream video placements as well as ad-supported video streams). But the increasing inventories come alongside a drop in advertiser demand, leading to falling prices.

The “Grateful Britain” campaign used media space donated by numerous property owners (blowUP media, Clear Channel, JCDecaux, Mass Media, Maxx Media, Ocean Outdoor and UKBillboards). It also targeted those UK consumers who made up the low percentages of physical footfall around OOH sites.