JUL 20, 2021
TikTok is likely smaller but growing quickly. It’s noteworthy that influencer marketing spending is still a drop in the bucket when compared with social network advertising. This year, social network ad spending in the US will reach $58.66 billion.
JUN 28, 2021
TikTok: In March 2021, Walmart partnered with TikTok for a second live shopping event on the platform, following a pilot of the livestream shopping program in December 2020. Walmart hasn’t provided sales figures from the first live event but told TechCrunch in March that it received seven times more views than expected and a 25% increase in its TikTok follower count.
JUL 21, 2021
Its location-based innovations and an update on how its TikTok clone Spotlight is doing are also things to watch for. Zoom out: This quarter is likely to be a strong one—in fact, we predict 2021 as a whole will be Snapchat’s best since 2017 with ad revenues growing 45.6% to $1.82 billion. Last quarter, the company reported that revenue was up by nearly two thirds (66%) to $770 million.
OCT 30, 2020
TikTok partners with Shopify as the video app moves further into social commerce. Snap's stellar Q3 results show that advertisers are returning, and user growth is rebounding. US social network user base will grow by 3.3% to 212.1 million this year. eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation.
MAR 18, 2020
Since launching in the US, TikTok has tried to distance itself from the legacy social platforms by promoting its focus on fun, lighthearted and irreverent content. Case in point: TikTok banned political ads in early October 2019, before Twitter did the same a few weeks later.
JUL 16, 2020
Douyin—China’s version of TikTok—and video sharing app Kuaishou, for example, both saw further increases in daily active users (DAUs) in February, compared with the same period in 2019. The pandemic has also led more businesses to try live streaming to convey ecommerce opportunities.
SEP 7, 2020
APR 2, 2021
Photo and Video: This category, which includes apps like TikTok, YouTube, and Twitch, had the greatest (56%) increase in spending, though the dollar amount for in-app spending was comparatively low, increasing from $6.30 to $9.80 between 2019 and 2020.
FEB 2, 2021
eMarketer junior forecasting analyst Zach Goldner and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss how US media use will change in 2021: Are fewer Americans watching TV, which digital devices are being used more, and how much time is spent with TikTok and Disney+? They then talk about how much people are willing to pay for TV streaming, virtually co-viewing digital content, and whether video games have replaced music as the most important aspect of youth culture.
OCT 7, 2020
Nonetheless, we think platforms like Pinterest and TikTok could be solid options for marketers looking to experiment with niche audiences.
AUG 4, 2021
Facebook: Facebook, Instagram, and WhatsApp all provide a scale of mobile audience that can’t be ignored, and they increasingly have tools to drive commerce directly.
SEP 30, 2020
MAY 20, 2020
DEC 12, 2019
In our early 2019 forecast, we lowered our estimates for the country, and we continue to believe that properties such as short-video app TikTok will take away some of Facebook’s momentum. Tiktok has gained a foothold in lower-tier cities and villages in India, and its monthly active user base there was 120 million as of June 2019. Asia-Pacific Usage Growth Is Shifting from Developed Markets.
JUL 13, 2020
Audience. We updated our international Snapchat user forecast, excluding the US and UK, in June. Here are the highlights:. Snapchat’s user growth will decelerate in all regions in 2020, except the Middle East and Africa. The strong growth for both TikTok and Instagram in most regions is partially responsible for the downward trend.
MAY 27, 2021
Facebook witnessed a 2.3-hour rise, but TikTok engagement was up by a massive 7.2 hours. The same study illustrated a similar trend in Germany among Android app use, albeit most of the gains were more marginal—the amount of time that people spent with Facebook, for example, inched up by half an hour. TikTok, however, saw an even larger jump than in France, of 10 hours.
APR 14, 2021
The excitement over social audio is palpable, judging by the number of companies building out apps or features to support it, and by the number of news reports and opinion columns covering it (our own “Clubhouse and Social Audio 2021” report included). But any marketer that’s active in social media should weigh the drawbacks of entering social audio right now. Here are some key issues to consider before jumping on board.
DEC 26, 2019
Any concerns from the beginning of 2019 about the staying power of short-form video apps—led by market leader Douyin (known as TikTok outside of China)—have been erased. Short-form video users in China continued to show strong growth. We forecast that the number of Douyin users grew 27.8% in 2019 to reach 442.6 million.
JUN 30, 2021
On the social media side, Facebook and TikTok have introduced live shopping elements over the course of the past year, trying to get in on the social commerce trend.
SEP 24, 2020
FEB 25, 2020
When TikTok suddenly became a major social player, millennials were mainly bystanders. Polling in April-May 2019 by Fullscreen identified fewer than one in 10 of the 23-to-37s as past-7-days users of TikTok. That’s roughly consistent with September 2019 Morning Consult polling of internet users, where 12% of 27-to-31s and 10% of 32-to-38s said they use TikTok.
JUN 4, 2020
Jun Group, a mobile ad firm that places 85% of their ads within mobile games, saw in-app audience ad requests jump 98% between March 12 and April 5. Although this doesn’t indicate a doubling of time spent among mobile gamers, it does signify a substantial increase in mobile gaming. Game developers have been active in trying to lure new users during the lockdown.
MAY 13, 2021
Snapchat will increase its share of the market annually to account for 1.3% by the end of 2023, and expect TikTok to beef up its advertising products in the coming years. And then, of course, there’s Amazon.
MAY 30, 2019
Time spent in social networks has stagnated over the past couple of years, but time within social media apps continues to grow as users engage more frequently with stories and video formats, such as Facebook Watch or TikTok.
MAR 4, 2021
Though similar to TikTok in the West, Douyin features content specific to China and has more commerce capabilities. The internationally lesser-known Kuaishou—which went public in Hong Kong on February 5—has a bigger footprint in China’s lower-tier cities and rural areas and offers a window into the lives of ordinary people.