Geography

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627 Results
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    Publication Date: 2/28/2017
    Topics: Digital Ad Spending; TV Ad Spending
    Geographies: Indonesia
    Context: Television reigns as the advertising vehicle of choice across industries in Indonesia. SK Biswas, COO of Dentsu Aegis Network Indonesia, offers eMarketer’s David Peter Green a wide-angle view of Indonesia’s advertising ecosystem, including drivers of overall ad spending and what’s holding back digital.
    Publication Date: 2/27/2017
    Name: SK Biswas
    Title: COO
    Company: Dentsu Aegis Network Indonesia
    Topics: Digital Ad Spending; TV Ad Spending
    Geographies: Indonesia
    Context: SK Biswas, COO of Dentsu Aegis Network Indonesia, offers a wide-angle view of Indonesia's advertising ecosystem, including drivers of overall ad spending and what's holding back digital.
    Publication Date: 2/14/2017
    Topics: Sharing Economy
    Geographies: Indonesia
    Context: As ride-hailing service Grab grows, digital payment services like Kudo’s will emerge as an important way to extend its array of offerings to underbanked consumers.
    Publication Date: 2/6/2017
    Topics: Digital Ad Spending
    Geographies: Asia-Pacific
    Context: A new forecast for six key countries projects 20.4% digital ad spending growth in 2017, as consumer usage of mobile, video and social drives up spend.
    Publication Date: 1/27/2017
    Topics: Social Media Users; Mobile Messaging
    Geographies: Asia-Pacific
    Context: Line, an early player in the messaging space, said user growth stalled in the fourth quarter. But the company is making money, unlike some apps.
    Publication Date: 1/23/2017
    Topics: Mobile Payments
    Geographies: Malaysia
    Context: The big mobile phone maker launched its Samsung Pay mobile wallet in Malaysia, where digital banking is common but mobile payments are in a much earlier stage of development.
    Publication Date: 1/20/2017
    Topics: Loyalty Programs
    Geographies: Asia-Pacific; China
    Industries: Travel
    Context: After the November 2016 merger of SapientNitro and Razorfish to form SapientRazorfish, eMarketer’s David Green spoke with Seton Vermaak, the digital agency’s head of strategy in Hong Kong, about driving loyalty in Asia-Pacific’s travel market in 2017. Seton discussed how travel and hospitality brands are re-creating the idea of loyalty.
    Publication Date: 1/18/2017
    Name: Seton Vermaak
    Title: Head of Strategy
    Company: SapientRazorfish, Hong Kong
    Topics: Loyalty Programs
    Geographies: Asia-Pacific; China
    Industries: Travel
    Context: Seton Vermaak, head of strategy at digital agency SapientRazorfish, Hong Kong, talks about how travel and hospitality brands are re-creating the idea of loyalty.
    Publication Date: 1/13/2017
    Topics: Video-on-Demand (VOD)
    Geographies: Singapore
    Context: Singapore-based video-on-demand service Hooq has gotten another cash infusion from its founding companies, but it still faces stiff competition in the region—both from local players and from Netflix and Amazon.
    Publication Date: 1/11/2017
    Topics: Mobile Messaging; Mobile Social Media
    Geographies: China
    Context: In WeChat's annual report, the messaging app released a slew of data about its users by age, along with some information on travel behaviors and digital red envelope gifts. Here are a few interesting data points taken from the report.
    Publication Date: 1/9/2017
    Topics: Payment Methods
    Geographies: China
    Industries: Digital Banking
    Context: China's financial tech boom has resulted from a dearth of services offered by the traditional banking system, along with innovation and experimentation on the part of the country's tech giants. In addition, supportive governmental policies and consumer willingness to adopt digital financial services have driven growth.
    Publication Date: 12/22/2016
    Topics: Holiday & Seasonal Shopping; Digital Shoppers & Buyers
    Geographies: Indonesia
    Context: Like China’s Singles’ Day, Indonesia’s Harbolnas is a day dedicated to digital retail, marked by sales and other promotions. And participation is growing rapidly.
    Publication Date: 12/16/2016
    Topics: Digital Content
    Geographies: Worldwide
    Context: eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: VR headset shipments; how the 1% shop for the holidays; fake news, fake discounts and much, much more.
    Publication Date: 12/15/2016
    Topics: Digital Content
    Geographies: Worldwide
    Context: eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Facebook’s continued video push; Netflix cancels Marco Polo; Thai regulator pushes for 4G SIMs for the poor; and more.
    Publication Date: 11/14/2016
    Topics: Digital Video Advertising
    Geographies: Asia-Pacific
    Demographics: Affluent
    Context: Advertisers hoping to target affluent consumers in Asia-Pacific would be wise to take a look at digital video. According to a study of media habits among the region's top 20% of earners, watching digital video clips was their second most popular activity.
    Publication Date: 10/18/2016
    Topics: Mobile Internet; Mobile Apps
    Geographies: Asia-Pacific
    Context: Research reveals a distinct split in how smartphone users in Asia-Pacific engage with smartphone apps. Those in more developed Asia-Pacific markets like Japan and South Korea tend to spend less daily time with apps and use fewer of the apps they have downloaded. This has implications for marketers as they seek new ways to keep app users engaged with their products.
    Publication Date: 8/22/2016
    Name: Michael Rucker
    Title: Co-Founder and COO
    Company: OmniVirt
    Topics: Digital Display Advertising; Programmatic Advertising; Virtual & Augmented Reality
    Geographies: United States
    Context: Michael Rucker, co-founder and COO of OmniVirt, a cross-platform virtual reality ad platform, talks about how his company is working to bring its virtual reality content to standard digital display ads.
    Publication Date: 7/15/2016
    Topics: Internet Activities; Mobile Users
    Geographies: India
    Context: Males in India are 62% more likely than females to be internet users, and are 25% more likely to own a SIM card. That’s markedly different than the gender breakdown for other countries in Asia-Pacific.
    Publication Date: 4/22/2016
    Topics: Mcommerce
    Geographies: Asia-Pacific
    Context: Mobile shopping is mostly attractive due to its convenience, according to mobile phone internet users in Asia-Pacific. The ability to buy on the go, as well as use apps to shop and buy, were also popular.
    Publication Date: 4/18/2016
    Topics: Cost per Thousand (CPM); Clickthrough Rate (CTR); Cost per Click (CPC); Social Media Marketing; Performance Benchmarks
    Geographies: Asia-Pacific; India
    Context: Data documenting Facebook ad performance in Asia-Pacific sheds light into the key markets helping drive the company’s fortunes in the region. According to research from Nanigans, India and the countries of Southeast Asia delivered some of the strongest results.
    Publication Date: 3/31/2016
    Topics: Mcommerce
    Geographies: India; Indonesia
    Context: According to 2015 data, mcommerce transactions in Southeast Asia and India make up 25% of ecommerce purchases among digital retailers in the region. Smartphones, rather than tablets, account for the vast majority of this mobile purchase activity.
    Publication Date: 1/25/2016
    Topics: Internet Access Devices
    Geographies: Asia-Pacific
    Demographics: Teens; Children
    Context: Mobile phones are the most commonly used digital devices among children ages 6 to 14 across Southeast Asia, according to November 2015 research. Most have also used a tablet, but desktop and laptop PCs are less common.
    Publication Date: 12/21/2015
    Topics: Social Media Users; Mobile Social Media
    Geographies: Singapore
    Context: A small but affluent and digitally advanced country, Singapore will boast Southeast Asia's highest internet user penetration rate and the world's widest rate of smartphone adoption. This year it will also be the only country in the region where more than half of the total population uses social networks.
    Publication Date: 7/14/2016
    Topics: Payment Methods
    Geographies: Indonesia
    Context: Digital; Offline; Cash on delivery; Debit card; Credit card; ATM bank transfer; Online banking; Online wallets; Other; None of these
    Publication Date: 7/14/2016
    Topics: Payment Methods
    Geographies: Vietnam
    Context: Digital; Offline; Cash on delivery; Credit card; Debit card; ATM bank transfer; Online banking; Online wallet; Other; None of these
    Publication Date: 7/14/2016
    Topics: Digital Shoppers & Buyers
    Geographies: Indonesia
    Industries: Consumer Electronics; Personal Care & Beauty; Apparel & Accessories
    Demographics: Females; Males
    Context: Clothing; Female; Male; Total; Beauty and health; Bags and accessories; Shoes and footwear; Mobiles and tablets
    Publication Date: 7/14/2016
    Topics: Digital Shoppers & Buyers; Books
    Geographies: Vietnam
    Industries: Personal Care & Beauty; Apparel & Accessories
    Demographics: Females; Males
    Context: Clothing; Female; Male; Total; Shoes and footwear; Beauty and health; Bags and accessories; Books CDs and culture products