Pehar stated that the share of global listeners paying for Spotify (44.3%) is “very similar” in Canada. The mix fluctuates throughout the year depending on marketing promotions and the cyclical churn of its services. Spotify introduced its Audience Network to Canada in June 2021.

Time spent on social networks slipped by 10 minutes between H1 2019 and H1 2020—but it remained high by global standards, at 2:47. Penetration of digital audio—such as music and podcasts—passed 80% in H1 2020 and reached 87.7% among respondents ages 16 to 24. Usage was lowest in the 55-to-64 age bracket, at 65.3%, but still far higher than the comparable figures in most countries surveyed.

The pandemic was disastrous for many retailers; we estimate that total retail sales worldwide plunged 2.8% in 2020. Though, while many physical stores were shuttered, digital retail sales soared by over 25% in a single year.

Almost a third of millennials worldwide always buy the sustainable option where available; a further 4% wouldn’t buy the product or service at all if such an option wasn’t available, according to July 2021 data from Simon-Kucher & Partners. Meanwhile, 63% of millennials in the UK would pay more for sustainable products, according to an April 2021 poll from YouGov.

International Monetary Fund (IMF). Kantar. Logan. OANDA. Opinion Box. Organismo Supervisor de Inversión Privada en Telecomunicaciones (OSIPTEL). PwC. Savanta.

This marks a significant improvement compared with a decade ago, when the country was still reeling from the effects of the 2008-2009 global economic crisis. In H1 2020, more than 97% of survey respondents owned a smartphone, and 85.8% owned a desktop or laptop. Additionally, 52.1% of internet users were tablet owners.

Social commerce is rising rapidly worldwide. But to what extent can the US market mirror that of China, the world leader in social commerce?

The company had wanted to move its international headquarters to London, for example, but that faced opposition from within the ruling party. And though a blanket ban on the app looks unlikely, such negative connotations could negatively impact its image in the UK.”.

Only 35% of adults worldwide said they trusted social platforms for general news and information. Search engines scored much better, at 56%, and almost as many respondents said they trusted traditional media (53%).

A survey of internet users worldwide (not including China) conducted by GfK for Facebook IQ during July and August 2020 found that slightly less than one-quarter (24%) of respondents wanted to discover brands or products in the future by watching livestreams with influencers using the product.

International Monetary Fund (IMF). PwC. Roku. Standard Media Index (SMI).

To be fair, Trump’s Twitter account was just one account (though an extremely popular and prolific one), and Facebook isn’t going to issue a permanent ban on news worldwide. It remains to be seen whether the Trump social media blackout, and Facebook’s tinkering with news and other political content on its platform, lead to decreased engagement.

In 2020, the total number of social commerce buyers in Australia increased by 17.9%, lofting the country into the ranks of the global leaders for social media’s popularity as an ecommerce channel. After another healthy increase this year, we estimate that Australia will rank third in the world in terms of how many of its internet users are embracing social commerce.

For all its growth in recent months, Clubhouse had just 12.2 million downloads worldwide through March 9, 2021, per App Annie. There’s no guarantee the app will remain as red-hot as it was in February: It was already starting to show signs of cooling down last month, per Sensor Tower.

In a September 2021 Content Marketing Institute study, interviews with influencers or subject matter experts were the top-performing type of video among marketers worldwide. But it was roughly on par with case studies and how-to videos, as well as branded stories.

Global retail ecommerce sales will decelerate to a 16.5% growth rate in 2020. Even as consumers transitioned en masse to ecommerce during the pandemic, the drag caused by multiple recessions internationally has reduced the overall outlook.

But an investigation by the Mozilla Foundation, using crowdsourced information from more than 37,000 worldwide YouTube users, found that 71% of videos reported to contain misinformation were recommended by YouTube’s algorithm.

Worldwide, core Facebook still accounts for most of Facebook’s total revenues, though it’s still losing share to Instagram. This year, core Facebook will account for 59.4% of total company net worldwide revenues, falling to 51.7% in 2023.

Through his dynamic, high-energy keynotes at industry events worldwide, Ramsey consistently wows audiences by weaving together an objective view of market numbers with a powerful narrative, explaining the critical implications for marketers (and he even has a sense of humor).

As of March 9, there were 12.2 million worldwide downloads, with the US making up about one-quarter, per App Annie. The list of top 10 countries by total downloads shows the widespread popularity of the app. Japan ranked second, with 1.8 million downloads, followed by Germany, Brazil, and Russia. International Spotlight: Clubhouse in Brazil.

One of our international clients recently told us their retail inspiration has shifted and now largely comes from China. No. 2. Tapping into social commerce. Media and commerce are converging, and nowhere is this trend more prevalent than on leading social media platforms like Facebook, Pinterest, and TikTok, which are moving from inspiration to facilitating transactions.

Social network usage is also heaviest among Gen Z adults. User penetration in Canada is 99.0% of the population among ages 18 to 24. That’s well above any other age bracket, including ages 25 to 34, where penetration is 90.9%.

After Twitter permanently banned Trump’s account following the January 6 riot on Capitol Hill, Trip Chowdhry, general manager at Global Equities Research, estimated that Twitter’s revenues and engagement would both decline by about 15%.