APR 13, 2020
More than half of internet users in Germany ages 18 to 69 said they never shopped for groceries online, according to a September 2019 poll by ibi research and the Digital Commerce Research Network. On the other hand, grocery was one of Germany’s fastest-growing ecommerce categories in 2019, with sales 17.3% higher than the year prior, per bevh.
FEB 27, 2020
The digital preferences of this age group are affecting how creative is being designed for campaigns across digital platforms. “We do a lot more video, including shorts and longer-form video,” McArthur said. “It's increasingly a ‘show me’ vs. a ‘tell me’ society, which means creative is definitely more visual than it used to be.”. Not sure if your company subscribes? You can find out here.