Admetricks, a web service that monitors online media in Latin America and Spain, tracked weekly display ad spending before, during and after Chile’s civil protests. Pre-Crisis: In the week prior to the protests on October 14, 2019, brands had invested $5.87 million in desktop and mobile display ads. Once the social unrest erupted, advertisers started pulling their display ad dollars.

Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.

Digital music and audio appealed more to younger web users in H1 2021. While 85.2% of respondents ages 16 to 24 had listened to music, podcasts, and other digital audio content in the prior month, that share fell with every additional decade of age, declining to 40.1% among respondents ages 55 to 64. Video streaming now reaches a larger audience than live broadcast TV.

And think again if that sounds like going back in time; better artificial intelligence (AI) means semantic and contextual targeting is far more sophisticated than in the earlier days of the web.

Moore: What we can speak to right now is that NBCUniversal Checkout is primarily executed through the web. So, it gives us the ability to take any piece of web content—whether it's an article, video, or even a traditional ad unit running as a rich-media unit display or a video ad unit in a pre-roll or mid-roll slot—and then make those content experiences instantly and natively shoppable.

As expected, younger web users were more likely to watch programs via catch-up, while older respondents gravitated more toward live TV. Subscription video-on-demand (SVOD) services like Netflix are gradually increasing their market presence. In H1 2020, 61.2% of internet users polled had used SVOD to watch TV programs, films, or other video content in the previous month.

Some 94.5% of web users visited at least one of 37 named social media platforms in the month preceding the H1 2021 survey, while 90.2% had used at least one of 20 named messaging services. Those two activities accounted for about 2:00 per day. Even among respondents ages 55 to 64, over 88% had used social networks in the prior month.

CMOs we spoke with oversee various components of their company’s marketing communications, advertising, social media, public relations, events, and owned media platforms, such as the website and mobile applications.

Mobile traffic will also spike on Black Friday as consumers prepare for in-store shopping trips and engage in showrooming while there. We expect online sales to increase 15.8% to $10.42 billion, assuming the No. 2 spending day position for the season. Cyber Monday 2021 will be the No. 1 US ecommerce shopping day ever.

In 2021, expect much larger numbers of these consumers to finally advance beyond Web 1.0, partly due to positive experiences with telemedicine during the pandemic giving them the push they needed.

The news: Apple won’t offer its "Private Relay" encrypted web browsing in China, Saudi Arabia, and a handful of other countries due to regulatory restrictions, further complicating the company’s commitment to personal privacy, per Reuters. For context, the Private Relay is essentially Apple’s version of a VPN that prevents anyone, even a user’s ISP, from tracking their browsing history.

PC/tablet time had fallen by a few minutes, while mobile time rose. Some 47.7% of internet users owned a smart TV in H1 2020—effectively the same percentage as in H1 2019. About half that number (23.3% of respondents) owned a TV streaming stick or a similar device.

Recent emphasis on upper-funnel display and video ads, as well as the use of demand-side platforms (DSPs) to deliver ads across the open web, points to what’s ahead. WHAT’S IN THIS REPORT? This report provides an overview of the fast-growing retail media advertising opportunity and key retailers driving the market.

Given mobile devices’ increasing prevalence in the consumer journey, advertisers should ensure mobile becomes an integral part of their media strategy. Latin America has made great strides in boosting its mobile investments but still lags other regions. In March, we forecast that mobile would be 26.5% of total media ad spending in Latin America this year compared with 38.5% worldwide.

Next year, self-checkout will become more commonplace in large retail chains, and more retailers will adopt mobile scan-as-you-go tools or fully cashierless checkout, like the kind offered at Amazon Go. Predictions:. Mutually beneficial brand partnerships will draw customers and expose brands to new markets.

Nearly two in five (39%) US users who were shown an ATT prompt opted in to tracking, translating to an average of 38% per app, according to mobile measurement partner AppsFlyer data from the last week of July. Not all users are shown the prompt—some aren’t, and are simply set not to be tracked, like those who had already turned on Limit Ad Tracking (LAT).

Although mobile is the fastest-growing banking channel for US consumers, websites remain paramount in shaping first impressions: Over 43% of respondents looked at a bank’s website before opening their most recent account—a far higher percentage than for any other research method tracked.

Most (75.1%) of the D2C merchants in the US were smaller players in the long tail of the market with less than $5 million in web sales, according to an August–October 2021 analysis from PipeCandy. Another 22.5% had between $5 million and $50 million in web sales, and just 2.5% had more than $50 million. Low barriers to entry mean many brands can participate, but few can expect to reach scale.

Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.

The company recently worked with McDonald’s on a project involving geofencing more than 300 digital billboards in California and serving up full-screen, mobile ads with directions to McDonald’s to Waze users that came within proximity of the billboards.

Mobile Mirrored Ecommerce Growth. Mcommerce sales grew by 55.0% in the UK last year, faster even than the ecommerce total, which grew 46.5%. In 2021, mcommerce growth will again outstrip overall ecommerce—28.6% versus 20.5%—to reach £100.39 billion ($128.74 billion).

The 2020 holiday season was not only digital-first, but in many ways was mobile-first, too. Even with shoppers more homebound than usual and spending time in front of home computer screens, mobile drove a majority share of ecommerce shopping and buying behavior on the key shopping holidays.

Mobile is a pivotal banking channel and a vital driver of how customers choose banks. To access the vast base of mobile-minded customers, FIs should identify the mobile features that drive customers' bank selection. Read (Enterprise Subscription Required) >>.

As a result, digital marketing in China has also been mobile-first, with advertisers in China expected to spend 83.6% of their digital ad budgets on mobile in 2020, we forecast. The US lags somewhat, with 79.6% of digital ad spending on mobile in 2020. As digital usage in the US and worldwide continues to shift toward smartphones, China-based apps are serving as inspiration for US companies.

Mobile measurement partner AppsFlyer reported that during the last week of June, 40% of US users who were shown an ATT prompt opted in to tracking, translating to an average of 36% per app. Not all users are shown the prompt—some aren’t, and are simply set not to be tracked, like those who had already turned on Limit Ad Tracking (LAT).