Furniture topped the list, with 45% of those who rent having done so in that category. Gaming systems was the runner-up (37%), followed by clothes (35%), tools (35%) and technology (33%). The Lure of Private Label. It’s no surprise that consumers turned to private-label goods during the Great Recession. More surprising is the sector’s growth since then.

This AI-based software scans a shopper’s Pinterest boards or photos to create a list of recommended furniture and interior decor items based on similar styles. Across Europe, eBay customers already encounter AI, too. The auction site’s product recommendation engine uses algorithms to calculate the potential for cross-selling items similar to those already viewed by a visitor.