Gen Zers and millennials accounted for 60% of new Amex accounts in Q4 2021. This could signify an overall shift in card market demographics. But creating a digital bank account could cater to these users’ preferences and give customers new to Amex more opportunity to take advantage of its offerings. And it can improve Amex’s competitive positioning.

While 11% of millennials and Gen Zers say they appreciate the new name, more than 20% aren't fans of the pivot. Across all generations, more than 25% say they have no opinion. More like this:. Report: US Generation Z Technology and Media Use. Article: A look at Gen Z's preferred social platforms. Article: Instagram will net more US ad revenues than core Facebook platform.

Millennials and Gen Zers constitute the bulk of mobile proximity payment users right now: Combined, they will make up 68.9% of users in 2021 and reach 71.4% by 2025, per our estimates. Unsurprisingly, groups already immersed in digital technology favor mobile payments.

Gen Z and millennial respondents consistently valued customer service features more highly than their baby boomer counterparts did.

Relating to and connecting with teens—the core of Gen Z—can be confusing. For marketers, reaching this cohort starts with understanding how and where teens spend their time.

For a deeper dive into where mobile factors into consumers’ banking choices—particularly for Gen Z and millennials—check out our “US Mobile Banking Benchmark.”.

Podcasters are gaining listeners across all the age brackets we track, but Gen Z and millennials still account for most listeners. Gen Z will have the highest listener growth rate in 2022 at 13.9%. Listenership is growing quickly among Gen Z as many individuals in that cohort emerge into early adulthood and begin to earn disposable income.

One-third of boomers reported feeling “very lonely” during the pandemic, compared with 62% of Millennials and 65% of Gen Z respondents. The Complicated Medicare Factor. Having healthcare coverage readily available can be a major factor in boomers’ and seniors’ feelings of well-being.

Lower cost was a top reason for using telehealth among consumers—particularly among Gen Zers (38%) and millennials (28%), per our 2021 Telehealth Trend survey. What’s next? We’ll see telehealth become more of a concrete part of healthcare considering its ROI potential for health systems and hospitals contending with staff shortage crises and rising healthcare spending.

Contributing to this success were millennial and Gen Z customers who embraced the new payment option. The use of Pay in 4 with these customers increased 25% between October and December 2020. Additionally, 55% of buyers used pay later for the first time at Destination XL during that same time frame. Destination XL also saw Pay in 4 average order values rise to $137.