Mobile ad spending in the US was up 23.0% last year, we estimate, reaching $87.30 billion. That translated to just under two-thirds of all digital ad spending in the country.

Today, 75% of global wealth managers now see digital as a priority area, and 55% of asset managers report they expect their digital spend to increase next year, per data from Alpha FMC. The pandemic has been a turning point for wealth managers, as long-term digitization goals became short-term imperatives.

Latin America will have the worst regional performance for ad spending overall this year, declining 10.0% collectively, although oddly, it will also have the best performance for digital ad spending growth at 5.0%.

The global embedded insurance market will surpass $70.7 billion in 2025, up from $5.0 billion in 2020, per Lightyear Capital estimates cited by Mitsui & Co. Global Strategic Studies Institute in March 2021. We expect auto and home insurance to account for the bulk, as data related to property is less sensitive than health data.

Last year, it surpassed search for the first time as the predominant ad format, accounting for 48.9% of total digital ad spend against search’s 44.6%.

More than eight in 10 baby boomers worldwide said they are still willing to shop for food and beverages in-store despite the pandemic, according to July 2020 data from Braze.

International Monetary Fund (IMF). Kantar. Logan. OANDA. Opinion Box. Organismo Supervisor de Inversión Privada en Telecomunicaciones (OSIPTEL). PwC. Savanta.

We estimate that mobile ad spending will reach $162.68 billion this year, accounting for more than two-thirds (67.8%) of US digital ad spending. In theory, Apple is primed to capture the majority of that: The company controlled more than half (52.2%) of the US smartphone market as of June 2021, having surpassed Android in 2020, per Comscore.

The coronavirus pandemic has upended countless industries across Latin America, digital advertising included. This report looks at the impact the coronavirus will have on digital ad spending and how advertisers are responding to the pandemic in Argentina, Brazil, Chile, Colombia, Mexico and Peru.

Total ad spending in France and Germany will fall this year, as a result of the pandemic. Traditional media will suffer most; digital ad spend will rise marginally, to €4.93 billion ($5.51 billion) in France and €7.38 billion ($8.27 billion) in Germany.

(In a global survey of nearly 19,000 adults conducted by YouGov in February, radio and podcasts were each among the top five most trusted ad formats.). A downside of audio advertising is measurement is limited and difficult to attribute sales to.

US B2B Digital Ad Spend Grows While Traditional Media Becomes Less Essential. In 2020, US B2Bs overhauled their marketing and advertising as the coronavirus pandemic eliminated in-person channels. Digital ad spending, never a central part of B2B go-to market strategies, surged. B2B Digital Ad Spending.

Nicole covers digital advertising and performance marketing, including US digital ad spending as well as search, programmatic display and retail media trends.

The Facebook-Google duopoly accounted for about four in five digital ad dollars spent in Canada in 2019, according to December 2020 estimates by the Canadian Media Concentration Research Project (CMCRP) at Carleton University in Ottawa.

It’s critical to also acknowledge the progress of entities like the Global Alliance for Responsible Media (GARM). As the figures indicate, digital has retained its foothold and will win further confidence as open understanding and collaboration increases.

MGM Resorts International. MoffettNathanson. Morgan Stanley.

Retail media will benefit from an overall increase in digital ad spending in the region. Next year, we forecast digital ad spending in Latin America will rise by 14.5% to $12.53 billion and account for nearly half (47.1%) of the regional ad market. Retail media is likely to see a “halo effect” of an increase in ad buys as a result.

The International Monetary Fund (IMF) projects that Canada’s GDP will shrink 6.2% this year. Deloitte estimates Canada’s 2020 GDP decline to be closer to 10%. Unemployment is particularly troubling.

The pandemic has greatly affected the distribution of digital ad spending across industries. The bottom fell out of the travel industry, as will ad spending in the sector, while retail will consolidate its dominant position in digital ad spend this year.

In 2020, we expect total media ad spending worldwide will reach $691.7 billion, up by 7.0% from 2019. That’s a decrease from our Q3 2019 forecast when we expected worldwide ad spending to rise by 7.4% to $712.02 billion this year.

The country was already suffering from the global slowdown in trade at the beginning of 2020, and the coronavirus pandemic has compounded those problems. Most companies and brands now need to scale back their H1 2020 ad spending plans, given the drastic changes in the social and commercial landscape.

That was supercharged during the lockdown and was illustrated by the drop in ad spending overall while digital ad spending rose. Social platforms and video placements will become increasingly important channels to consumers. Shallow “cause marketing” is never a good look.

According to a mid-March Interactive Advertising Bureau (IAB) survey of US media planners, buyers and brands, digital ad spending in the US is expected to decline by 33% between March and June.