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  • Report
     | 
    NOV 7, 2019

    Within this group, Sponsored Products still gets most spending. Performance ad agency Merkle reported that 85% of its clients’ spending in Q3 2019 went to Sponsored Products placements, compared with 9% for Sponsored Brands and 5% for Product Display Ads.

  • Article
     | 
    MAY 6, 2020

    The bulk of spending ($6.23 billion) would take place this year, with 69.0% of political ad budgets dedicated to traditional TV vs. 15.3% for digital platforms. With consumers spending more time online while self-isolating, the scale for political advertising in 2020 could tip more toward digital platforms.

  • Report
     | 
    OCT 15, 2019

    In H1 2019, smart TV ownership—at an estimated 31.5% of internet users—correlated directly with income; penetration ranged from 25.3% among respondents in the least affluent households to 45.0% among those in the top 25% of homes. Also, ownership was appreciably higher in suburban homes than in urban or rural ones.

  • Article
     | 
    JUL 24, 2019

    According to Consumer Intelligence Research Partners’ (CIRP) Q1 2019 report, US Prime members spend an average of $1,400 annually on Amazon vs. $600 for nonmembers. Prime members’ habitual shopping and buying behavior only adds more fuel to the fire.

  • Report
     | 
    JUL 25, 2019

    Digital ad spending in Germany will approach €7.3 billion ($8.6 billion) this year—nearly 10% more than in 2018. The sectors we analyze—including automotive, consumer packaged goods (CPG), financial services, healthcare/pharma, retail and travel—will all see much higher spending on mobile ads.

  • Report
     | 
    OCT 15, 2019

    Meanwhile, smart TVs have made major inroads in Colombia, with 55.8% of internet users owning one—compared with 50.6% last year. As in 2018, uptake was much lower in the least-affluent homes, but reached 70.8% in the top 25% of households, ranked by income, in 2019. (Note: GlobalWebIndex’s sample population was overwhelmingly urban in H1 2019, at 91.1%.

  • Article
     | 
    AUG 27, 2019

    Terrestrial radio is an upper-funnel standby. But with consumers spending less time with it than ever—and more time instead with streaming audio options—radio advertisers are turning to digital to extend audience reach and increase message frequency.

  • Report
     | 
    OCT 15, 2019

    At 31.0%, ownership of smart TVs may appear relatively low, but this average disguises notable differences related to age, household income and location. It’s no surprise that the early adopters of smart TVs in Thailand are older adults, affluents and those residing in urban areas. High income was the single factor most likely to indicate a smart TV owner.

  • Report
     | 
    MAR 12, 2020

    This is partly due to the impact of historically lower spending power in the province, which slowed adoption in the early days of digital. But it also has to do with a question about incentive: Why spend limited disposable income on devices to access limited French-language content?

  • Article
     | 
    OCT 27, 2020

    Between April and July of this year, just 8% of spending by luxury goods shoppers in China surveyed went to overseas channels, according to data from the Boston Consulting Group (BCG) and Tencent Marketing Insight. That’s a 47-percentage-point decrease from 2019.

  • Video
     | 
    JUL 24, 2020

    Many have had to adjust their marketing spend, as well as look at how to best reach and engage consumers amid the pandemic. We spoke with Steven Borrelli, founder and CEO of Cuts Clothing, about the changes the company has made during these past few months and how the brand is looking to make its shirts the new Zoom attire. Have you seen a difference in consumer behavior? Yes.

  • Report
     | 
    OCT 15, 2019

    Consumers in Demark still spend a good amount of time with print media. In H1 2019, respondents devoted an average of 51 minutes per day to print press—up from 35 minutes in Q2 2018. Daily time spent with broadcast radio stood at 1 hour, 20 minutes (1:20), on average, down just 1 minute from Q2 2018.

  • Report
     | 
    DEC 19, 2019

    Consumer spending and sentiment softened in the past year, while key leading recessionary indicators like an inverted yield curve have recently manifested. Though consumer spending has been resilient in recent years, 2020 doesn’t appear to be shaping up as fortuitously. If the labor market turns and the stock market begins a sell-off, things could get even worse.

  • Article
     | 
    APR 20, 2020

    Advertisers realize this and are shifting more of their campaign spend to programmatic.”. Such a realization, and a willingness to invest programmatically, dovetails with rising adoption of data management platforms among advertisers in China.

  • Report
     | 
    OCT 15, 2019

    Smart TV ownership in the US is also middling, at 43.1% of internet users in H1 2019; many countries in Western Europe posted higher penetration during that same time. But the US did rank among the top countries polled by GlobalWebIndex for ownership of game consoles (38.7%), TV streaming sticks (34.7%) and virtual reality (VR) headsets (5.2%).

  • Report
     | 
    JUL 27, 2020

    While sponsorships (including advertisements sold as part of a sponsorship package) make up the largest segment of esports revenues, additional revenues come from media rights, merchandising, ticket sales and publisher fees. The US ad market for esports is much smaller compared with revenues earned from video ads in gaming content.

  • Report
     | 
    DEC 11, 2019

    While some of the largest OTT providers, such as Netflix and Hulu, come with a pre-installed presence on CTV, most need new ways to find a place on CTV home screens. There are a few ways to do this that should become more prominent in 2020.

  • Chart
     | 
    JUL 28, 2020
  • Report
     | 
    FEB 11, 2020

    Connected TV (CTV) advertising is also risky due to fragmentation plus high demand and low legitimate supply relative to that demand. How are advertisers and partners working to clean up the digital display ecosystem?

  • Report
     | 
    JUL 8, 2019

    In fact, 86% of shopping apps and 83% of travel apps increased spending on retargeting. In both categories, more than two-thirds also increased spending on user acquisition. Even so, about a quarter of each category raised retargeting spending while lowering spending on user acquisition. In gaming, spending increases were more moderate for both types of ads.

  • Report
     | 
    JUL 1, 2019

    In October 2018 polling by The Hollywood Reporter and Morning Consult, 56% of Gen X internet users (ages 38 to 53) said they stream content via a smart TV; 52% do so via connected TV devices like Google Chromecast and Amazon Fire TV Stick. And many are paying customers for their video viewing.

  • Report
     | 
    AUG 29, 2019

    Almost half of respondents indicated events were an important source of revenues, and 31% pointed to ecommerce-related revenue streams. None of these revenue streams are new, and previous editions of this report have noted publisher work on all of them. Big-name publisher brands like The New York Times, The Washington Post and The Wall Street Journal now boast significant subscription revenue streams.

  • Report
     | 
    JUL 30, 2019

    In the June 2019 edition of the IAB and PwC’s annual look at podcast advertising, the firms found podcast revenues from branding campaigns were on the rise. In 2016, 73.0% of US podcast revenues came from direct-response advertisers. But by the end of 2018, 51.6% of the self-reported revenues of the 22 companies surveyed came from direct-response advertising.

  • Report
     | 
    JAN 14, 2021

    Before the embedded finance business model emerged, FIs generated revenues by charging flat fees for use of their software and by charging more customers interest, per Andreessen Horowitz. Meanwhile, the companies they sold into would generate revenues by passing on costs to customers via markups and receiving referral fees.

  • Report
     | 
    MAR 26, 2020

    That’s exactly what leading D2C brands are now attempting in broadening the category definition and diversifying revenue streams. Category sales once determined by one-off product purchase are now evolving toward recurring product and subscription service models. This expands brands’ total addressable market while entering higher margin revenue streams.

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