Some categories, such as fashion and beauty, have already been successful at driving conversions on social, particularly for limited-edition product launches that shorten the path to purchase. Not sure if your company subscribes? You can find out here.

Industry Voices: Marketing in uncertain times with Love Beauty and Planet. Industry Voices: Marketing in Uncertain Times with Twitch. Industry Voices: Marketing in Uncertain Times with Lyft. Industry Voices: Marketing in Uncertain Times with Drizly. Industry Voices: Marketing in Uncertain Times with Peace Out Skincare. Industry Voices: Marketing in Uncertain Times with Perdue Farms.

Industry Voices: Marketing in Uncertain Times with Peace Out Skincare. Industry Voices: Marketing in Uncertain Times with Perdue Farms. Industry Voices: Marketing in Uncertain Times with Cuts. Industry Voices: Marketing in Uncertain Times with Volkswagen. Industry Voices: Marketing in Uncertain Times with LinkedIn. Industry Voices: Marketing in Uncertain Times with NBCUniversal.

Sonika Malhotra, Co-Founder, Global Brand Director, Love Beauty and Planet, Unilever. Junior Scott Pence, CMO, Creative Director, Peace Out Skincare. Click here to download and read more.

Industry Voices: Marketing in uncertain times with Love Beauty and Planet. Industry Voices: Marketing in Uncertain Times with Twitch. Industry Voices: Marketing in Uncertain Times with Lyft. Industry Voices: Marketing in Uncertain Times with Peace Out Skincare. Industry Voices: Marketing in Uncertain Times with Perdue Farms. Industry Voices: Marketing in Uncertain Times with Cuts.

Condé Nast unveiled its Condé Nast Shoppable product and three new shoppable shows centered on beauty and fashion. Unlike Amazon’s shoppable video ads, Condé Nast is focusing on shoppable series, blending content and commerce. Creators take center stage for short-form video platforms.

For example, if you look at our beauty category, our top three brands are not sold in Sephora. What’s on your road map for 2020? People are looking for quality, selection, convenience and price, and we want to provide each of those four pillars of ecommerce. We're going to continue to push the boundaries in those areas.

Household essentials ranked second (21.6%), followed closely by apparel/shoes (21.0%) and health/beauty (19.8%). About one in seven Prime Day shoppers (14.9%) bought an Echo product. Although Prime Day has become an event for which many shoppers plan ahead, discovery plays a key role.

These are any items that help you feel more comfortable at home, and typically fall under the office supplies, health and beauty, housewares, home improvement, and toys and hobbies categories. For our health and beauty customers, for instance, sales have increased 53% since March 15, when stay-at-home orders first took effect. Home and garden sales have also increased, up 54% since March 15.

[Those segments include] clothing, consumer electronics, home and garden, beauty and personal care, and sporting goods. As an example, both D2C brands and traditional fashion and beauty brands have relied on the major marketplaces such as Zalando to reach a wider audience base over the past year.