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  • Audio
     | 
    SEP 17, 2020

    eMarketer principal analysts at Insider Intelligence Debra Aho Williamson, Andrew Lipsman, Nicole Perrin, and Jillian Ryan discuss the biggest challenges facing marketers today, and how to tackle them. They then talk about Apple delaying its major privacy update, Snapchat running ads inside "Minis," ecommerce marketers' reliance on Facebook ads, and a new job title that came out of the pandemic.

  • Audio
     | 
    JUN 1, 2020

    eMarketer research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst Cindy Liu at Insider Intelligence discuss what happened when Amazon eased up for a few months and what will happen when it hits the gas. They then talk about some new Google features, Amazon looking to buy a driverless car company and some maybe permanent grocery store foot traffic trends.

  • Audio
     | 
    FEB 3, 2021

    eMarketer principal analyst at Insider Intelligence Nicole Perrin discusses whether major marketers will pull spending on social platforms because of brand safety and ethical concerns, what to make of Facebook's new advertiser “topic exclusion controls” test, and the types of content consumers prefer brands avoid the most. She then talks about tech companies introducing rules that favor their own business models, Facebook's relationship with political content, and whether Google is waving goodbye to Australia.

  • Audio
     | 
    MAR 15, 2021

    On today's episode, we discuss whether sports are the key to moving viewers from TVs to streaming platforms, if online audiences can ever rival TV viewership, and whether people will want to watch user-generated or professionally made content online. We then talk about the most interesting part of The Walt Disney Co.'s streaming endeavors, how HBO Max stacks up so far, and how this second year of virtual upfronts might be different. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

  • Audio
     | 
    JUN 11, 2020

    eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and Business Insider Intelligence senior analyst Audrey Schomer at Insider Intelligence discuss the most impressive video streaming players this year, whether bundling will come to streaming and how significant is the "mooch factor." They then talk about TVs that rotate, YouTube wanting advertisers to spend more to reach consumers watching content on TVs and what to make of D2C's jump into TV advertising.

  • Audio
     | 
    APR 14, 2020

    eMarketer sales executive Michael Bruckenthal, junior analyst Blake Droesch, forecasting analyst Eric Haggstrom and director of corporate accounts Brandon Galindo discuss how esports is changing since the coronavirus pandemic. How successful have the gaming tournaments been, what's happening with gaming engagement and what do advertisers need to know? Then Blake and Eric talk about Instagram 'Co-Watching' and simultaneous streaming, the buying/discovery ratio and Snapchat Stories on other platforms.

  • Audio
     | 
    MAR 11, 2021

    On today's episode, we discuss Google's recent announcement not to build alternative user-level identifiers or support them in their ad stack. How does this change the upcoming cookieless landscape, how does FloC fit in, and how might these changes affect consumer privacy? We then talk about whether The Trade Desk's investments may help it better compete with Google, Facebook lifting its political ad ban, engagement with misinformation on social media, and what to make of The Walt Disney Co.'s new ad exchange. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Nicole Perrin.

  • Audio
     | 
    OCT 6, 2020

    The pandemic has had all kinds of effects on consumers, and in turn, on how they interact with products and services. eMarketer principal analyst at Insider Intelligence Nicole Perrin speaks with fellow principal analyst Andrew Lipsman and forecasting analyst Eric Haggstrom about what happens when business metrics go haywire, including at Walmart, Nike, and Peloton. They also talk about Facebook's narrowing attribution window, Prime Day finally happening, and Samsung Ads' new self-serve demand-side platform option.

  • Article
     | 
    APR 25, 2022

    Learn more about our latest podcast listener and ad forecast and what it means for marketers from our upcoming webinar. Register here.

  • Video
     | 
    JUL 8, 2021

    eMarketer was pleased to moderate a Tech-Talk Webinar featuring Epsilon’s Shelly Photiades, vice president, strategy services, Sandeep Gadre, senior director, product management, and Evan Goldstein, vice president, analytics. They shared what financial services marketers can do to make their marketing work harder – and what that looks like in real life.

  • Article
     | 
    MAR 10, 2020

    The former Walmart and HP executive also talks about the future of voice

  • Video
     | 
    JUL 7, 2021

    Watch our Tech-Talk Webinar with Litmus to hear about email analytics trends and how marketers are pivoting in light of recent privacy changes.

  • Video
     | 
    JUL 6, 2021

    eMarketer was pleased to moderate a Tech-Talk Webinar featuring Similarweb’s Chloe Nicholls, product marketing manager, and Walgreens Boots Alliance (WBA)’s Robbie Shepherd, insights development and capability manager. They shared how trendspotting via digital analytics can help you understand your customers better, and discover growth opportunities.

  • Audio
     | 
    JUL 1, 2021

    On today's episode, we discuss how resale is taking retail by storm, what will happen to fast fashion, and how much companies need to do in terms of sustainability in the eyes of the consumer. We then talk about how retail growth is getting on halfway through the year, what the pandemic did to small businesses, and what technology retailers are (and are not) doubling down on. Tune in to the discussion with eMarketer director of forecasting at Insider Intelligence Cindy Liu.

  • Article
     | 
    MAY 19, 2021

    When Blink Fitness had to temporarily close its doors at the height of the pandemic, the company quickly shifted its focus to where consumers were: online.

  • Video
     | 
    JUL 4, 2021

    eMarketer was pleased to moderate a Tech-Talk Webinar featuring Merkle’s Shirli Zelcer, head of analytics and data, Scott Nuernberger, senior vice president, analytics, Amanda Gessert, analytics solution lead, and Alice Harmon, senior director, customer analytics, health. They shared how analytics ensures a systematic means of evaluating outcomes, and improving the overall process.

  • Video
     | 
    JUL 4, 2021

    In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, offered her perspective on the latest privacy developments, and shared best practices for advertisers to understand and reach audiences.

  • Article
     | 
    JUL 30, 2020
  • Article
     | 
    MAR 19, 2021
  • Article
     | 
    FEB 10, 2021
  • Audio
     | 
    DEC 2, 2020

    The Coalition for Innovative Media Measurement (CIMM) has been investigating how TV viewership is measured. CIMM CEO and managing director Jane Clarke joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the company has learned about using both set-top box and ACR-based measurement, why different attribution providers might show marketers different results, and how close marketers are to speaking the same language about traditional TV and digital video advertising.

  • Article
     | 
    SEP 8, 2020

    We spoke with Brian Wright, social media listening and intelligence leader at Wells Fargo, about strategy, technology and measuring ROI.

  • Article
     | 
    AUG 18, 2020

    The retail industry has faced major changes this year, both good and bad. Companies have had to adjust budgets, reimagine marketing efforts and adapt to new consumer behaviors. Uncommon Goods, an eco-conscious online and catalog retailer of unique gifts, is no stranger to this variety of operational shifts brought on by the pandemic.

  • Audio
     | 
    JUN 24, 2021

    On today's episode, we discuss mobile devices' role in online grocery, how consumers' physical and digital shopping worlds are colliding, and the next major challenge for grocers. We then talk about marketers' social strategies, why Facebook is risking scrutiny to launch an Instagram for kids, and what to make of Reels getting ads. Tune in to the discussion with vice president of marketing Camilo Reina Ramirez and marketing director Lina Toledo of Grupo Éxito and eMarketer senior analysts at Insider Intelligence Matteo Ceurvels and Jasmine Enberg.

  • Article
     | 
    MAY 9, 2022

    Prepaid brands like Cricket, Boost, Straight Talk, US Mobile will largely adhere to the schedule of whoever of the big three is providing their network bandwidth. Most carriers have a list of devices they expect to continue to operate, and most devices released in 2015 and onward should work fine. Once networks go offline, older devices will lose connectivity.