For example, on Twitch, pre-roll ads run on desktop and mobile devices, as well as select gaming consoles and smart TVs. But on Facebook Live, pre-roll ads are available only on the Facebook app (for both Android and iOS). Mid-roll: Twitch, YouTube, and Facebook have mid-roll functions within their livestreaming content.

Amazon has also been a key factor in advertiser allocations of connected TV (CTV) budgets this year, according to August 2020 polling by Pivotal Research Group. Pivotal found that US brand and agency marketers were allocating, on average, 16% of their CTV budgets to Amazon in Q2 and Q3, which put Amazon’s share about halfway between Hulu’s and Roku’s.