The COVID-19 outbreak undermined many of our pre-pandemic US forecasts. Insight can now be gleaned by examining the difference between what we thought would happen as of February 2020 vs. what our forecasts now show.
Singles' Day—China’s annual shopping extravaganza in November—is the world’s biggest shopping event, with an estimated RMB 965.1 billion ($139.83 billion) in sales this year, according to the China e-Business Research Center.
In April 2016, WeCom launched as WeChat Work in China, to only moderate success. The pandemic has turbocharged its user growth, however. The app’s integration with WeChat and arsenal of business features will make it a valuable asset for marketers even after offices reopen.