NOV 18, 2020
FEB 13, 2019
But in other countries monitored, including the Nordics, UK and US, mcommerce dominated. And in all countries, mobile phones and tablets accounted for an overwhelming share of traffic. In France, for example, mobile phones accounted for 69% of fashion site traffic on the two sales days, compared with desktops’ 27%.
Performance Metrics |
JUL 1, 2020
JUN 11, 2020
Retail social commerce sales in China will grow to $242.41 billion (RMB1.675 trillion) this year, accounting for 11.6% of total retail ecommerce sales in the country, according to our latest estimates.
FEB 27, 2020
Social ad spending is continuing to rise, and more US marketers—particularly those in retail—will keep funneling money into the channel.
FEB 19, 2019
The 2018 retail holiday season was exceptionally strong, with the highest growth rates for brick-and-mortar and ecommerce sales since 2011. Online spending performed noticeably better than the industry’s already optimistic expectations.
NOV 26, 2020
JUL 14, 2020
The retail divide among top performers and the rest of the market has been amplified by the coronavirus pandemic.
JUN 6, 2019
APR 9, 2020
Over the past few weeks, retailers have closed their stores indefinitely as the coronavirus continues to spread in the US. Many brands, like athletic apparel seller Vuori, have shifted their focus to ecommerce and social media channels to stay connected to customers. We recently spoke with Vuori's founder, Joe Kudla, about his company's direct-to-consumer (D2C) beginnings, as well as its ongoing efforts during the pandemic.
APR 5, 2020
With the impact of the coronavirus still ricocheting throughout the economy, it can be difficult to envision retail one day returning to normal. And yet, somehow it will—and much of it will look virtually indistinguishable from the pre-crisis reality. But certain changes in consumer behavior will be lasting.
FEB 12, 2020
For Alexandra Waldman, launching Universal Standard was a no-brainer. She struggled to find clothes that fit her size-20 frame—even something as simple as a T-shirt that didn’t have a puppy or a "live, laugh, love" affirmation on it.
DEC 19, 2019
Though social commerce conversions will remain a challenge, the mid-funnel opportunity is growing. Instagram’s continued rollout of shoppable content features is helping brands and influencers spotlight product content and forge a better path to purchase. Pinterest has also introduced features to make it easier for retailers to upload and promote product content. And video-first platforms Snapchat and TikTok are both testing shoppable content features.
OCT 28, 2019
If Amazon is poised to gain share in the first half of the final week before Christmas, click-and-collect orders will tip the scales in the direction of big-box merchants during the second half of that week.
APR 26, 2019
In today's "eMarketer Daily Forecast" video, forecasting analyst Eric Haggstrom tees up our numbers for retail and ecommerce sales by device. Watch now.
FEB 20, 2019
After a great year for retail—rising 5.3% in 2018—sales will slow but also expand 3.2% in 2019.
JUN 23, 2020
The US retail market has been the largest in the world for at least a century, and although China was inevitably on track to claim this mantle from the US relatively soon, we did not expect a transition point to come as early as 2020.
JUL 17, 2019
eMarketer principal analysts Karin von Abrams and Nicole Perrin discuss France's new tax and its impact on US tech companies. They also discuss how people use Google, whether customers find Netflix too pricey, Brits' knowledge of Disney+ and more.
APR 22, 2019
Monthly purchases made via smart speakers rose by 5.4% year over year in the US, per January 2019 data from voice tech companies Voicebot and Voicify. However, those who shopped using voice accounted for less than one-fifth of smart speaker users.
NOV 17, 2020
NOV 17, 2020
MAR 18, 2021
5G technology is poised to transform how media, entertainment, and marketing are produced, distributed, and consumed. This report discusses five ways that next-generation wireless networks could propel industry growth.
NOV 5, 2020
SEP 21, 2020
Cash has always been king in Japan—and continues to be the primary payment method used. But over the past year, the country has made inroads in becoming more of a cashless society with significant investments in the mobile payments space.
OCT 24, 2019
While mcommerce is a different activity than making a mobile payment in-store, there’s no denying the two are related. For one, many proximity mobile payment apps can also be used to make digital purchases. That means that there is likely to be some overlap between people who use mobile payment apps for mcommerce purchases and those who use them to pay in-store.