We just launched a new chat capability, and a lot of those types of things are on the horizon. So, I couldn't give you a timeframe for everything, but there are a lot of interesting things coming.

The pandemic made 2020 the app’s blowout year, as consumers sought a distraction from their daily lives. But even before the pandemic, people—particularly young social media users—were already beginning to eschew the negativity on legacy social networks.

To hear more about Agile marketing and the lessons we’ve learned, sign up for our live webinar on April 16 or visit planview.com. —Cameron van Orman, CMO, Planview.

The steep drop-off in travel, transportation and live sports have offset growth in areas like news, health, education, grocery delivery and business services. As restrictions loosen and some pre-pandemic behaviors return in 2021, we expect users will return to live sports apps, navigation, rides-sharing and other categories, albeit possibly at lower levels.

The conversation is now about going live with different creative. This isn't everybody, but many brands have taken the time and tweaked their creative and approach. They now know a little more about what their ask is. Before, the uncertainty was so great that it was hard for anyone to decide whether to keep spending or not. How has BuzzFeed responded to COVID-19 editorially?

Last month, the Consumer Technology Association (CTA) reported that “people are spending more time in their dwellings and looking for ways to upgrade their ‘stay-at-home lives’ as smart home platforms are continuing to make it simpler to add connected devices to the home.”.

But they’ll continue to be important in relationship-building and upselling, as banks dedicate live employees to high-value transactions, for which they can provide personalized attention.

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It’s now clearer how these technologies will evolve together to help businesses become more efficient and enable people to live healthier and more productive lives. How is new technology changing the way businesses operate?

Ads can be placed in any format except dynamic ads and boosted continuous live video. All political, social or election-related ads will be added to Facebook’s Ad Library. Ads placed by political candidates are generally not subject to fact-checking. Instagram: Political ads on Instagram are subject to the same rules as those on Facebook’s core app.

It was a galvanizing moment that allowed us to be the most focused and the most customer-centric we’d ever been, during a period when we were all feeling a higher level of stress as employees and in our own lives. What’s really exciting to see, even as things start to go back to normal, is that a permanent habit shift has happened for a lot of folks.

If initiatives like the Vizio-led Project OAR live up to their promise, having open standards for addressable advertising on CTVs could drive greater scale and better measurability. Content Aggregators. Companies like Roku and Amazon are increasingly flexing their muscle in the CTV ad market through free, ad-supported channels on their platforms.

In an August 2020 survey by The COVID-19 Healthcare Coalition, 80.0% of physicians reported that they provided clinical care via live, interactive video visits for an at-home patient. But many patients, especially those in rural areas, lack or have insufficient home broadband connectivity.

The internationally lesser-known Kuaishou—which went public in Hong Kong on February 5—has a bigger footprint in China’s lower-tier cities and rural areas and offers a window into the lives of ordinary people. In December 2020, 64.9% of Kuaishou users were based in cities Tiers 3 and lower, compared with 58.7% for Douyin, per data analytics company QuestMobile.

Following this year’s 9.9 sales festival, Shopee reported strong engagement with its livestreaming platform, Shopee Live, as well as with its social media pages and in-app games. These high rates of engagement come as little surprise, given that shoppers can unlock perks this way.

March 2020 research from B2B Marketing Zone found that 49% of US B2B marketers replaced some of their live events with digital ones, while 19% used digital to replace most of their events. Demandbase had its marquee event, the ABM Innovation Summit, scheduled for March 17 in San Francisco.

It reflects a broader shift in modern consumer culture driven by dual-earning households leading always-on digital lives. “People are getting increasingly busy, and speed is becoming increasingly important in all components of life,” said Alexa Dennett, head of marketing communications at Wing, an Alphabet subsidiary focused on drone delivery.

Walmart recently partnered with livestreaming platform Buywith, so influencers can apply to host live shopping sessions on walmart.com. These types of affiliate programs are geared toward micro-influencers, who may not have the following to attract larger activations.

TikTok is one property that will benefit, as will live streaming platforms like Twitch and Mixer, which are growing quickly and have become venues for socializing and watching video game live streams. In recent months, the battle over top live streamers has heated up, with the platforms dangling pricey contracts and perks in exchange for exclusivity.

Older boomers have Social Security—not something you’d want to live on, but often a significant supplement to other income. They’re far more likely than younger people to own their homes mortgage-free. And in a period of high unemployment, many boomers are retired and safely out of a dreadful job market.

At this point, we expect Q4 growth to decelerate, since the pandemic is well controlled in the region and consumers are returning to their normal lives. Facebook Has Massive Penetration in Many Countries in Asia-Pacific. Facebook will continue to maintain its dominance as the largest social platform in the region, reaching 42.8% of all social network users in 2020, up 1 percentage point from 2019.

And that was before stay-at-home orders made the retailer even more important in many people’s lives. Looking Ahead. As it enjoys a boost from 2020’s rapid shift of retail sales from brick-and-mortar to ecommerce, Amazon is continuing to build its ad business in the same key areas we have identified in the past. Moving up the funnel.

According to data from LinkedIn, brands have seen seven times more reactions (likes) and 24 times more comments with LinkedIn Live than with standard video posts on the platform. A technology client of AGM has found success using LinkedIn Live to showcase new products. “It gets a lot of attention because everyone that follows the Page gets a notification whenever they go live,” Abraham said.

Though a slow but steady vaccination rollout is underway, new COVID-19 cases continue to upend the lives of millions of consumers and businesses. Widespread economic volatility and local currency devaluations in 2020, spurred by the pandemic, greatly impacted nearly every country in Latin America.

Of course, many consumers live with conflicting emotions, torn between the pleasure of having new clothes and a more restrained, responsible attitude. But in some areas at least, sustainability may be winning.