But sectors such as jewelry and watches, home furnishings and domestic travel will not recover until the end of the year. International travel would record substantial gains only in 2021. A GfK survey in late April, the “COVID-19 Consumer Pulse,” reinforced those conclusions.

Lidar can near-instantaneously detect depth and size, allowing for rapid and very detailed mixed reality functions for apps, such as furniture placement or full-body Snapchat Lenses. This should supercharge mobile AR spending and make such ads more feasible.

On the marketing and advertising side, 5G’s convergence with cloud and edge technologies will open the door for VR and AR experiences that go beyond simple accessory try-ons or furniture placement apps.

“Slowly, the traffic on clothing websites and in home decoration/furniture is starting again,” said Marc L’Olivier, director general of FEVAD, in a May 2020 interview with RetailX. “We have not recovered [to earlier] levels, but there is traffic.

Retail includes mail order/catalog, restaurants/fast food, drug stores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry and general merchandise.

Motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and gardening equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book and physical music sales; general merchandise sales; miscellaneous sales; nonstore sales (i.e., pure-play ecommerce platform sales

When consumers in France can begin to plan for travel, arrange home renovations, buy home furnishings or venture out to restaurants, searching online for viable options will be one of their first actions. Display Ad Spending: Limited Inventory and Sales Potential Will Dent Investment. More people are looking to digital media for news and updates during the pandemic.

West Elm Kids launched sustainably sourced bedding and furniture made from recycled, reclaimed, and responsibly harvested material. Carbon footprint reduction. Retailers and their partners are working hard to reduce their carbon emissions across the value chain—from production, to fulfillment, to store operations.

This was followed by consumer packaged goods (CPG) and food items (164%), home/furniture/garden (84%) and entertainment/fitness items (61%). As a result, the ecommerce platform experienced unprecedented digital order growth during this timeframe.

And April 2020 research from TD Bank found that, among 102 US executives in the furniture retail industry, 41% had already incorporated AR, and 49% planned to in the future. Some retailers had already been dabbling in in-store AR, offering things like 3D body scanning or virtual try-on mirrors.

Including: motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and garden equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book and physical music sales; general merchandise sales; miscellaneous sales; nonstore sales (i.e., pure-play ecommerce platform

Retail: Includes mail order/catalog, restaurants/fast food, drug stores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise. Travel: Includes airlines, car rental, hotels and resorts, cruises, and destination marketing organizations; includes both leisure and business travel.

The categories most likely to be facing cuts in consumer spending at that point were furniture (12.8%), apparel (12.8%) and electronics and appliances (10.7%). March 2020 research from the American Association of Advertising Agencies (4A’s) found food and household supplies at the top of most shopping lists, with personal care and healthcare products rounding out the top four.

According to Listrak’s Kramer, brands that sell large-ticket items such as cars or furniture need to work at identifying who is in the market and when, so they can crank up frequency during those times and limit frequency during other times. Uncommon Goods used to do a lot of subject line testing, but it moved away from it after finding greater success focusing on send time optimization instead.

When browsing fashion or home furnishings, this is less of a burden. But for more mundane occasions like going to the supermarket or home improvement store, it can be taxing.

Furniture. Some firms have provided workers with stipends to buy desks, chairs, and other ergonomic essentials to make working at home functional and comfortable. A quarter of remote employees in the US said they purchased their own office chair, and 17% said they bought a desk to make their work-from-home environment more comfortable, according to a June 2020 survey from Morning Consult.

Retail: Includes mail order/catalog, restaurants/fast food, drug stores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise. Travel: Includes airlines, car rental, hotels and resorts, cruises, and destination marketing organizations; includes both leisure and business travel.

But discretionary categories like apparel and home furnishings have experienced volatile demand, plummeting in the early days of the pandemic, then surging into the summer as unemployment assistance and stimulus checks landed in bank accounts while personal savings accumulated from lack of travel and entertainment spending.

This decline will affect all outdoor campaigns, including street furniture, public entertainment, and transit hubs and vehicles. The transition to digital OOH, which has boosted growth in recent years, will not be enough to help significantly in 2020. It should also be noted that OOH is at a disadvantage, because measuring return on investment (ROI) for traditional outdoor is still difficult.