The deprecation of the third-party cookie in Chrome will be significantly disruptive for publishers that monetize their sites with advertising. Here’s how web publishers are preparing for a future without third-party cookies.

Despite how consumers feel about it, politics remains a core part of the social media experience. This report explores how marketers should navigate social in the aftermath of the 2020 US presidential election.

Facebook will have 1.73 billion worldwide users in 2019 and will add a quarter of a billion more users by 2023. These gains are primarily happening in developing countries, while developed markets including South Korea, Japan and France are shedding users.

A semblance of normalcy will return in 2021 after a media-saturated 2020, fueled by the pandemic. But while media time will reset somewhat this year, digital’s influence will continue to grow.

Attributing revenues to marketing touchpoints is one of marketers’ most challenging yet vital tasks. Read on to learn how marketers are approaching the journey to holistic attribution.

Although time spent on Netflix is rising, its share of daily video time will start to decline this year. Netflix’s share of daily video time peaked in 2019 at 27.0% and will decline to 25.7% by 2021. It’s important to recognize that the whole OTT landscape, including Netflix, is growing at the expense of pay TV.

Concerns regarding data privacy and the ways in which companies handle and share sensitive information: 40% of consumers who had never taken a DNA test cited privacy concerns as the driving reason they shied away.

Only 35% of mobile device users worldwide surveyed by location services company HERE Technologies in August 2019 reported that they are willing to share location data to get more personalized advertising.

As the use of smart-home technology increases, brands are experimenting with ways to use these connected IoT devices and systems—and the massive amounts of data that flows from them—in their marketing activities.

Using location data has gotten harder over the past year. This report looks at how consumer privacy concerns are affecting the supply and quality of location data. It also looks at how marketers are responding.

Cowen also found that TikTok was the top choice among buyers trying to reach consumers ages 13 to 34, cited by 31% of respondents, followed by YouTube or Google Video (28%) and TV (16%). However, when it came to spending, less than 1% of respondents’ total digital ad budgets went to TikTok last year.

Not to be outdone, in May 2021, Shopify and Google announced an extension of their partnership allowing merchants access to Google Search and other apps along the customer’s shopping journey—a clear win for both firms as they take Amazon head on.

This report provides an overview of the most important technology trends from CES 2020 and what they mean for marketers.

Data scientists spend the lion's share of their time on tasks such as cleansing, integrating, and formatting data in order for it to be used and fed to algorithms—if data comes from disparate sources, data management can be difficult, stymieing AI efforts. Types Of AI.

We forecast that time spent with Netflix each day is growing, but its share of US daily video time peaked in 2019 at 27.0% and will decline to 25.7% by 2021. YouTube is experiencing this, too. YouTube’s share of total daily digital video time will drop from 23.4% in 2019 to 21.7% by 2021.

Retailers across Western Europe are pioneering the use of AI to boost digital sales, and new options for delivery and returns are emerging. Yet Europe’s main markets have been slow to embrace social commerce.

In response to increased social discourse about racial and gender inequity in the US, marketers are redoubling their efforts to be more inclusive. By reflecting the diversity of the real world in their teams and campaigns, they can build greater brand affinity and deeper customer relationships while working to effect positive change.

Affiliate revenue growth also surged in November, ahead of the holidays. As with the rest of ecommerce and digital advertising generally, for affiliate marketing, the holidays are boom times, when consumers often make bigger purchases resulting in larger average order values (AOVs) and do research online before buying.

After exploring several webinar solutions, the company opted to create a private LinkedIn group to build a virtual community for would-be attendees to connect and share ideas, according to Jennifer Stewart, director of information systems and home care marketing.

Think with Google. Vancity Community Investment Bank (VCIB).

The pandemic has hastened the digital future, but ill-conceived marketing tactics predicated on current events should be avoided. UK consumers are more wary of empty marketing rhetoric, so a mindful approach should be cultivated.

The 2020 US holiday season, set amid the backdrop of a pandemic-driven consumer economy, will see an unprecedented shift to ecommerce.