More on this: Fundamentally, China’s global lead in ecommerce sales is a result of its enormous base of internet users. Although India is nearly as large as China in terms of overall population, no country comes close to rivaling China in digital population. China’s 983.7 million internet users, and 824.5 million digital buyers, will drive its world-dominating ecommerce figures in 2021.

This year, 64% of consumers worldwide—or as many as 1.70 billion digital buyers of the 2.65 billion we forecast—will regularly buy directly from a brand, up 15 percentage points from 2019.

Our subscription ecommerce sales forecast, an overview of retail and delivery memberships, and a look at how subscription models can set up for long-term success. KEY STAT: More than half (54.3%) of worldwide subscriptions come from two categories: food and beverage and beauty and personal care. Key Points.

For Ecommerce Sales, Strong Growth From a High Base. China is so far out in front of the rest of the world in overall ecommerce sales that it could drop by half and still lead the next closest country by a healthy margin. In fact, the country will be responsible for 52.1% of all retail ecommerce sales worldwide in 2021.

Direct-to-consumer (D2C) ecommerce growth has slowed since 2020, but the leading digitally native brands remain popular. In December 2021, the Peloton website raked in 6.7 million visits worldwide, far more than the sites of Warby Parker, Casper, and other top digital natives in the D2C space.

Social distancing led to increased retail ecommerce sales worldwide in 2020. In Canada, such sales grew 20.7% last year. And social commerce activity also increased accordingly. We estimate there will be 7.9 million social buyers in Canada this year, almost a quarter of the population ages 14 and older, up from 6.9 million last year.

We expect global Prime Day retail ecommerce sales to have hit £7.76 billion ($9.91 billion) in 2020, with non-US ecommerce sales accounting for £2.93 billion ($3.74 billion). Even if the UK constituted a significant portion of the non-US Prime Day sales, that portion would, nonetheless, pale in comparison with the UK holiday season total of £28.51 billion ($36.39 billion).

We estimate that by the end of this year, the six major economies we track in Southeast Asia will generate $45.07 billion in ecommerce sales. Logistics. AirAsia already has the tools for cross-border ecommerce logistics: It has experience in air cargo and owns more than 250 planes, which fly to about 150 destinations worldwide.