There’s been a lot of speculation that Facebook will become a one-stop shop for messaging, socializing and commerce, just as WeChat has become in China. But we just don’t see the momentum for that in the US, at least not by 2021.
A full lockdown was put in place from March 23, with people asked not to leave their homes unless they were shopping for essentials or exercising (limited to 1 hour per day). These restrictions were enforceable by law. Although these measures were eased slightly on May 10 and again on June 1, the outlook for travel remains bleak.
For example, data from Pixalate in Q2 2019 showed that, of the 15 select countries covered by the study, only Japan had lower rates of fraud than the UK. Viewability rates, which were also a point of contention for programmatic buys, appear to perform reasonably well for programmatic vs. traditional buys in the UK.
In China, Baidu, Alibaba and Tencent—the trio of tech giants known as the BAT companies—dominate digital life, including social media, instant messaging, search, ecommerce, mapping, gaming and video streaming.