AUG 28, 2019
eMarketer principal analyst Nicole Perrin talks about why political advertisers are homing in on connected TV to reach young voters. She also discusses the smartphone replacement cycle, the state of out-of-home advertising and fingerprint readers in debit cards.
MAY 1, 2021
JAN 5, 2021
eMarketer senior research analyst Audrey Schomer and senior analyst at Insider Intelligence Ross Benes discuss what they're paying attention to in 2021 and why: the overhaul of traditional screen distribution and how connected TV's operating systems are fighting to control the user screen.
AUG 5, 2021
In late July, YouTube announced several improvements to its connected TV (CTV) ad offerings, including better targeting and measurement capabilities. Targeting: Advertisers can choose CTV ad inventory based on contextual signals like genre, length, and content type. For example, those that want to associate a campaign with this summer’s sporting events can select inventory under the “Sports” genre.
SEP 22, 2021
The rise of connected TV (CTV) and decline of linear TV mean advertisers will purchase more upper-funnel advertising and use data to target, measure, and optimize buys. A major driver of that is the increase in the programmatic accessibility of CTV inventory, some of which is owned and operated directly by Amazon.
OCT 14, 2021
Article: Roku remains on top of US CTV device market, trailed closely by Amazon.
SEP 30, 2021
That’s true on the big screen—via smart TVs and connected TV (CTV) devices—and increasingly on mobile devices, where consumption of digital video helps bolster overall time spent with the medium. Digital video now accounts for more than one-third of total viewing hours across video and TV. TV will remain the No. 1 single format in time spent rankings from industry sources in Canada.
NOV 18, 2021
Video—particularly connected TV—has driven much of the momentum in overall digital ad spending and in spending by the entertainment industry. By 2024—the last year shared by the forecasts in question—we now expect US digital ad spending to reach over $293 billion, nearly $65 billion more than we anticipated before the pandemic.
DEC 23, 2020
For the first time this year, we broke out CTV ad revenues for YouTube, Roku, and Hulu.
OCT 8, 2021
By 2023, we expected “other connected devices,” primarily connected TV (CTV), will account for 1:49 in time spent per day for the average US adult. Even so, mobile will remain a major driver of ecommerce growth. What does the rapid growth of mcommerce mean for retail? Retailers need to double down on their efforts to find and serve a mobile audience.
NOV 15, 2021
This year, substantial numbers of Gen Zers will use connected TVs (46.9 million), tablets (35.9 million), smart wearables (15.1 million), and smart speakers (17.7 million). More millennials than Gen Zers will use smartphones, tablets, connected TVs, wearables, or smart speakers through 2025. But in two to three years, Gen Z will eclipse Gen X in its usage of all those technologies.
NOV 16, 2020
A major challenge in measuring connected TV (CTV) audiences is that most of the time
people spend streaming happens devoid of advertising.
NOV 18, 2020
David Cohen, CEO of the Interactive Advertising Bureau (IAB) joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss how digital advertising is adapting to changing times, including the growth of the connected TV ecosystem, developments in privacy regulation, the quest for marketing attribution, and the need for identity resolution in a post-cookie world.
MAY 27, 2020
eMarketer is working on an updated forecast of US digital ad spending for June. Forecasting analyst Eric Haggstrom and principal analyst Andrew Lipsman join host Nicole Perrin to talk about some of the big questions we're asking about connected TV, performance advertisers and digital ad product innovations.
JUL 22, 2020
2020 has shaped up to be an unusual presidential election year, to say the least. Grace Briscoe, vice president of Candidates + Causes at Centro, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how political advertisers are leaning on connected TV, audience targeting, Facebook and more as they work on fundraising and getting out the vote.
JUL 8, 2020
Digital media is relatively flexible, which has benefited it during the pandemic. Ivan Markman, chief business officer at Verizon Media, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how digital platforms can be even better at supporting this flexibility, as well as the explosion of connected TV advertising and the future of virtual and augmented reality.
OCT 22, 2019
eMarketer analyst Ross Benes and forecasting analyst Eric Haggstrom share their takeaways on Netflix’s latest earnings report—the company’s last before a wave of competitors is expected to reshape the market. They also discuss Q3 video trends and eMarketer’s first-ever connected TV advertising forecast.
APR 22, 2020
eMarketer senior forecasting analyst Oscar Orozco joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with digital video, including the role of connected TVs and smartphones.
MAY 4, 2021
MAY 4, 2021
FEB 16, 2021
More brands and agencies are using connected TV (CTV) as a direct-response performance channel. MNTN’s CTV ad platform saw a nearly 70% year-over-year increase in the number of advertisers compared to Q4 2019.
FEB 5, 2021
AUG 12, 2021
Disney's Q3 earnings: Expect slowing subscriber growth alongside healthy ad sales—but don't get too excited about US TV ad sales as a whole.
SEP 16, 2021
SEP 24, 2021
Note that we include connected TV (CTV) advertising spend in our desktop/laptop total, which is likely responsible for the increase, as the opportunity in CTV for marketers in the UK continues to expand.