FEB 10, 2021
Last year, brick-and-mortar sales declined by 18.6% in China, and we project brick-and-mortar sales will decline by another 9.8% this year. By comparison, ecommerce grew by 27.5% in 2020 and will grow by another 21.0% in 2021.
MAY 26, 2020
Amazon’s investment in next-day and same-day Prime delivery is not merely about providing a better experience for customers—it’s about minimizing the immediacy gap with brick-and-mortar retail.
MAY 1, 2020
As COVID-19 shut down most brick-and-mortar stores in China, many businesses integrated with short-form video platforms (as well as Alibaba’s live ecommerce channel Taobao Live, which lives under its C2C platform Taobao) to conduct live streaming commerce. Digital Video Time Spent.
SEP 24, 2020
“I would expect retail spend on social to exceed pre-pandemic levels by the end of 2020, although this is dependent on whether they have brick-and-mortar stores,” said Claire Burgess, head of biddable at digital agency NMPi by Incubeta. “Especially as Q4 is the time most retail clients count on, I expect social to play a huge role in the marketing mix.”. Travel Digital Ad Spending.
NOV 5, 2019
Larger retailers are beginning to act more like digital media companies by leveraging their web traffic and first-party customer data into ad businesses.
SEP 29, 2020
Moreover, as Amazon accelerates into digital and brick-and-mortar grocery, it bolsters its advertising value proposition to the large and diverse set of consumer packaged goods (CPG) brands. With a growing inventory of premium ad-supported video—which includes IMDb TV, certain live sports, and perhaps one day Prime Video—the opportunity appears even larger.
FEB 3, 2020
Waze—a mobile app owned by Google that integrates with Android Auto and Apple CarPlay—lets advertisers use navigation data from connected vehicles to guide people to brick-and-mortar destinations rather than targeting them once they get there. Waze is also one of several companies using dynamic billboards to deliver optimal creative based on real-time connected-car data.
APR 9, 2020
Founder Joe Kudla discusses how the retailer is engaging with consumers at home
OCT 28, 2020
FEB 24, 2020
Many of our brands have their own brand homes and distilleries where the connection can continue in either the virtual or brick-and-mortar worlds. And there’s opportunities to explore through partnerships like Drizly or Thirstie for an ongoing purchase relationship. But again, with all of these, we’re very cautious about the protection, compliance and ethical use of consumers’ data.
APR 27, 2020
MAR 24, 2020
OCT 2, 2019