Ad revenues for short-video-sharing app TikTok and Chinese sister app Douyin will hit $31.66 billion this year to account for 5.3% of the global digital ad market.

Our analyst Andrew Lipsman is joined by Sara Livingston, head of customer solutions at Rockerbox, to discuss where direct-to-consumer (D2C) brands' Facebook ad budgets are flowing since iOS tracking changes disrupted ad targeting and measurement last year. Find out why Google, TikTok, and connected TV are capturing more spend and how D2C budgets are likely to migrate in the coming years.

For growth marketers, TV advertising is a logical path forward, offering massive reach, efficiency, and returns. A typical campaign investment of $150,000 may deliver over 30 million impressions and reach upwards of 15 million people.

In Latin America in 2022, digital payments will make gains, consumer expectations around ecommerce will shift, corporate sustainability and social issues will come to the fore, SMBs will bank on social commerce, and retail media networks will make their presence felt.

US spending on linear TV ads will peak this year at $68.35 billion, up from $65.66 billion in 2021. This figure will not surpass $68 billion again for the next four years, with TV ad spend dropping to $64.94 billion in 2026 as its share of total media ad spend decreases as well.

Connected TV and programmatic video ad spending continues to exceed expectations in the US.

In 2022, 40.7% of China’s digital ad spending will go toward the ecommerce channel, for ads offered by retailers like Alibaba and JD.com. This eclipses the share in the US, where 14.5% of digital ad spending will flow to ecommerce channel ads sold by the likes of Amazon, Walmart, and eBay.

Next year in the UK, digital video ads will make gains, Brexit will continue to complicate ecommerce and data privacy rules, and retailers will reimagine the in-store experience.

Advertising on Facebook has become more challenging due to Apple’s AppTrackingTransparency framework in iOS 14.5. Here’s how advertisers are adapting their strategies in the post-IDFA reality.

With growing subscription and advertising revenues, digital video’s future remains bright. But there are numerous questions that will affect its development.

Identity resolution is in a state of flux in the US advertising industry, with third-party cookies and mobile IDs being ushered out in the name of consumer privacy.

Social network user numbers are still rising in the US, UK, and Canada—albeit slowly. This is to be expected as the social media market matures. But the user makeup of the main platforms is changing, and there’s more competition.

Google and Meta head toward another major showdown with Europe’s regulators: A new investigation alleges the two companies made a deal to block competition against Google’s ad system.

Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.

Traffic on ecommerce websites and apps is ground zero for establishing a retail media network.

Delivery apps race to sign up retailers to their platforms: DoorDash, Uber Eats, and Gopuff each inked new deals to grow their retailer network and bring fast delivery to more customers.