MAR 23, 2020
Over the years, we have constantly focused on not only making sure we're on the front edge of knowing how to optimize those two core channels, but also thinking about how to diversify our advertising away from those channels. We were also a first mover into podcast advertising, which proved to be a really effective and efficient channel for us.
MAY 30, 2019
By contrast, there is a striking misalignment in print, where ad spending is overindexed. Newspapers and magazines accounted for 13.9% and 6.1% of ad spending, respectively, compared with time spent of just 3.6% and 1.5%. Now digital disruption of the media industry appears to be accelerating.
AUG 27, 2020
Despite the decline in total ad spending in the US this year, the financial services industry will increase its digital ad outlays. Why? The pandemic has caused many consumers to reassess their personal finances and change how they bank, leading the financial services industry to continue spending on digital ads during the pandemic.
OCT 29, 2021
Since then, smartphones have become the dominant channel for financial services in the region, often at the expense of other payment methods, especially for in-person transactions, per a 2019 People’s Bank of China (PBOC) study. Reach and habit formation are combining with spending gains to create a mobile payments flywheel.
NOV 21, 2019
Social network ad spending is accounting for ever-greater levels of display spending overall, and most all of it is transacted via programmatic direct. We predict that social network ad spending in the UK will account for almost one-fifth of all media ad spending this year and nearly 30% of digital ad spending. It’s little wonder, then, that programmatic spending overall continues to grow.
NOV 22, 2021
As more retailers establish their own livestreaming channels, partnering with micro-influencers can be a smart way to keep those channels active. Advertising and Media. Brand Marketers Will Shift Focus to Quality Over Quantity. The conventional wisdom is that brands consider scale to be the top criterion when it comes to partnering with influencers.
OCT 15, 2020
SEP 15, 2020
But most of these services, with the obvious exception of Apple Arcade, will not arrive on iPhones because of Apple’s refusal to accept streaming gaming apps, citing its inability to approve individual games via its distribution channels.
JUL 10, 2019
Prior to us making the decision to pull our advertising from Facebook, we had begun a re-evaluation of all our channels. One of the channels that we happened to be spending a good deal of our budget on was Facebook—and it had been performing very well for us.
JUL 18, 2019
Marketers still cannot identify and track users across ever channel, platform and device—which means they also cannot truly measure and manage the frequency of marketing messages. This report explores this ongoing issue in greater detail.
JAN 15, 2020
How will social network ad spending and social usage change in 2020? And what will happen in hot-button areas, such as privacy, ad targeting and political advertising in social media? Here’s what we think lies ahead.
OCT 7, 2020
Linear OTT: An OTT service that delivers content from multiple TV, cable, or satellite channels in real time. Also referred to as a “virtual multichannel video programming distributor (vMVPD)” or “skinny bundle.”. Linear TV: Television programming distributed through cable, satellite, or broadcast networks; includes VOD.
SEP 19, 2019
Ad dollars and viewers are pouring into digital video platforms as the TV industry continues to lose subscribers.
JAN 13, 2020
This will likely push more kids into the ranks of digital-only video viewers, exerting downward pressure on viewership of kid-oriented cable TV channels—which already has been declining. For now, though, those channels have their loyalists among kids.
JAN 21, 2021
The carnage in the industry overall nonetheless was a boon to an emerging food service channel: delivery apps, or third-party aggregators as dubbed by the industry. Pre-pandemic, these services had become an emerging channel for food service customers.
JUN 25, 2020
The coronavirus has upended the US travel industry. Fears of infection, governmental measures restricting travel and access to public places, and the economic downturn will depress bookings, sales and ad spending in 2020 and beyond.
JAN 14, 2021
And a survey by The Direct Selling Association UK in late 2020 found that its member companies had seen 45.5% growth in sales, on average, through the direct channel for the year to date. D2C channels enable brands to differentiate themselves, freeing them from rules imposed by marketplaces or third-party partnerships, for example.
MAR 26, 2020
“Over the years, we have been constantly focused not only on making sure we’re on the front edge of knowing how to optimize those two core channels, but always thinking about how to diversify our advertising away from those channels.”.
FEB 20, 2020
Comcast has also expanded the availability of its connected TV device Xfinity Flex, pushed to add more streaming channels to this platform, and is rumored to be in talks to purchase the free ad-supported streaming service Xumo.
AUG 24, 2020
While a brand’s own social channels may seem to be the most natural fit for redistributing influencer content, some marketers are using it across brands’ owned channels and other customer communications as well. “We look at influencer marketing as a way to generate not only reach, impressions and customers, but also content,” said Alex Reed, co-founder and CMO of cleaning company Truman’s.
JUL 23, 2020
Podcast advertising makes up about 10% of media spend for PolicyMe, a Toronto-based digital life insurance advisor. Over the past year, the marketing team ran tests with several podcasts and examined results on demographic and geographic targeting. They narrowed it down to a few that worked best and have focused ad dollars there.
FEB 2, 2021
We estimate that about eight in 10 Xers will buy through any digital channel at least once in 2021. Growth in digital buying penetration has all but ceased among this cohort, and we expect the figure to be barely one percentage point higher by the end of our forecast period in 2024.
JUN 6, 2019
Many interviewed for this report noted the value in also pulling in attribution data to better understand incrementality, specifically with regard to segmenting and targeting audiences across various channels and touchpoints. Neustar’s DeBlasio said he sees clients leveraging both to understand the right combination of media exposure and channel propensity for existing customer segments.
APR 20, 2020
“While overall ad spending growth is slowing down, marketers allocate more programmatic dollars to improve efficiency,” said Fang Cai, chief operating officer of programmatic buying platform Yoyi Digital. “We are still seeing strong growth in the sector.”.
MAR 15, 2021
The apps in this category are competing not only for social network time spent (and the accompanying ad dollars), but also digital video time spent (and its ad dollars).