Christina Cubeta, chief merchandising officer of Florists’ Transworld Delivery (FTD), shared with Insider Intelligence how cultural trends impact the creation of their products.

The Female Quotient. The Harris Poll. The Hollywood Reporter. Thorn. Triton Digital. US Census Bureau. US Department of Labor Bureau of Labor Statistics. Vanguard. W2O. Wunderman Thompson. Zillow.

Brands look to better serve minority audiences: The growing buying power of US Hispanic, Black, and other communities of color means diversity can be good for business.

Nearly 90% of internet users in Southeast Asia will access the internet via a smartphone this year, making mobile both ubiquitous and indispensable for the region’s flourishing digital economy.

They constitute 18.5% and 19.4% of US female and male consumers, respectively, making the community a viable target audience for marketers. The buying power of this demographic group rose by 87% from 2010 to 2020—outpacing the 51% increase in non-Hispanic purchasing power over the same time.

Jane Ko tried to avoid TikTok. The blogger and creator’s platform of choice is Instagram, where her @atasteofkoko account has about 118,000 followers, and she felt she wasn’t the right fit for an app that burst on the scene with singing and dancing—things she says she isn’t good at.

These sentiments held true across all demographic cohorts, with a few exceptions among females and those ages 25 to 34. Our Take: Brand marketers that overwhelmingly rely on traditional search engines should take note of these behavioral changes and modify their strategies accordingly. Doing so will help them meet consumers where they are, while they are in a buying mindset.

Mother's Day spending climbs toward $30 billion

eMarketer senior analyst Ross Benes, principal analyst Mark Dolliver, and junior analyst at Insider Intelligence Blake Droesch discuss Disney+'s price increase and content slate, Amazon's foray into healthcare, whether mothers are actually moving over to TikTok, if co-viewing is here to stay, whether Amazon can draw NFL fans with an exclusive stream, how to easily get people to agree with an essay, and more.

Episodes from our Spotlight on Women Leaders series:. Kibou's Nell Shapiro. Dickies’ Kathy Hines. Purely Elizabeth’s Elizabeth Stein. Danone’s Sonika Patel. Deloitte’s Suzanne Kounkel.

Total retail sales include the sale of clothing and accessories for men, women, and children, household goods, furniture, cosmetics, and other consumer products made via www.liverpool.com.mx, www.suburbia.com.mx, and over the telephone.

The pandemic and ensuing shutdown has forced many businesses to pivot their strategies and consumer offerings. We recently spoke with Amit Shah, CMO of 1-800-Flowers, about how the company has adapted—and continues to adapt—during the pandemic and how it navigated Mother's Day amid social distancing.

Episodes from our Spotlight on Women Leaders series:. Kibou's Nell Shapiro. Dickies’ Kathy Hines. Purely Elizabeth’s Elizabeth Stein. Danone’s Sonika Patel. Deloitte’s Suzanne Kounkel.