On today's episode, we discuss the most impressive part of Google's Q3 earnings, YouTube's mini milestones, and how Apple's iOS changes are affecting the search giant. We then talk about the significance of Nielsen's rebrand and what the average Netflix user looks like. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

Disney pivots to a streaming-first strategy: Strong subscriber growth and theme park revenues helped the entertainment company overcome higher expenses and flatlining revenues from linear television.

Pay TV is in free fall, as more and more families cut the cable cord. By the end of 2023, less than half of US households will have a traditional pay TV subscription. The total number of pay TV households will drop to 65.1 million, a 4.8% decrease from 2022.

Among US social video viewers, YouTube is the most popular place to watch live content, with 52.0% tuning in on the platform. Facebook ranks as their second app of choice, used by 42.6% for live video, while Instagram and TikTok tie for third with 33.4%.

Riot Games’ launch of its animated series “Arcane” shows the importance of meeting fans where they are: The developer’s Netflix-exclusive show will be promoted across all of its video games and will premiere live on Twitch.

Netflix is forecast to spend more on original programming than ever before, splitting its global content budget almost evenly between that and licensing costs.

On today's episode, we discuss the most interesting takeaways from Netflix's Q3 earnings, how much of a boost "Squid Game" gave them, and what the rest of the year has in store for the streaming giant. We then talk about whether TV and social media ad spending is inflated compared to their respective daily consumption and whether a single TV currency is possible. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

Digital video viewership, time spent with the medium, and video ad spending are all reaching new heights in Canada.

When Amazon starts a new business, competitors scrap business plans and markets shudder. We examined 19 of Amazon’s divisions to help parse how the company fuels its flywheel to keep driving the virtuous cycle.

Long-time Olympics advertisers face controversy, waning viewership: Brands sponsoring the event are staying hushed to avoid upsetting domestic and international consumers.

Hulu’s video-on-demand (VOD) product has a dwindling share of total Disney subscription revenues. By 2022, Hulu’s VOD services will represent 22.8% of Disney’s total subscription video revenues, down from 32.7% in 2020. In the past year and a half, many streaming services launched, including Disney+, Apple TV+, Discovery+, Quibi, HBO Max, and Peacock.

Amazon is boosting its Prime membership fee: As subscriber growth slows and ecommerce costs rise, the retail behemoth banks on loyalty and a wide array of services to keep users from canceling.