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  • Audio
     | 
    JUN 11, 2021

    On today's episode, we discuss some updates in the social audio landscape, whether convenience is outweighing price, if fashion rental can make a comeback, podcast ads versus other ad formats, changes in millennials' spending behaviors, how football players are similar to bears in more than just stature, and more. Tune in to the discussion with eMarketer analyst Nina Goetzen, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.

  • Audio
     | 
    JAN 21, 2021

    eMarketer forecasting analyst at Insider Intelligence Peter Vahle discusses the latest podcast deals and what the mean, how listenership is changing, and the state of podcast advertising. He then talks about the recent Unity and Snap mobile gaming partnership, YouTube's 15-second audio ads, and which sports Americans are currently most comfortable attending in-person.

  • Report
     | 
    MAY 6, 2020

    As the coronavirus pandemic renders the population of the UK largely housebound, media consumption patterns will invariably change. Certain media types (such as physical print) will falter, but video (TV and digital) looks set to benefit most.

  • Article
     | 
    DEC 2, 2021
  • Chart
     | 
    OCT 15, 2021
  • Audio
     | 
    FEB 11, 2020

    eMarketer forecasting analyst Peter Vahle and vice president of content studio Paul Verna discuss the different platforms that people use to consume music and podcasts, and how the major platforms maintain their leads. Then, Paul talks about ESPN and ABC TV ad revenue declines, Pinterest's earnings and a potential new streaming service from ViacomCBS.

  • Audio
     | 
    AUG 27, 2020

    eMarketer senior corporate account director Michael Civins, forecasting analyst Peter Vahle and vice president of content studio at Insider Intelligence Paul Verna discuss which music platforms Americans use and the growing significance of podcast listening. They then talk about whether TV networks are being too optimistic about H2, how many more voice assistants there are and movies going from theaters to digital platforms much faster.

  • Article
     | 
    APR 9, 2020

    New polls on consumer responses to the coronavirus pandemic reveal that when it comes to fear, finances and boredom, generational stereotypes may not hold true.

  • Audio
     | 
    APR 30, 2021

    On today's episode, we discuss which pandemic-related behaviors will stick around, whether newsletters can replace local newspapers, YouTube and the music streaming wars, how you can master the intimacy of the inbox, why Amazon is opening a salon, the first movie to ever release a soundtrack, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and principal analyst at Insider Intelligence Jillian Ryan.

  • Article
     | 
    MAY 28, 2020

    The US podcast audience grew tremendously in 2019, as significant investments from major audio streaming services made podcast content more accessible. We now estimate that there were 92 million monthly US podcast listeners in 2019, up more than 15 million from our previous estimate of 76.4 million.

  • Article
     | 
    APR 21, 2021

    Podcasting will continue on its upward trajectory: However, stakeholders will need to assess their priorities when it comes to advertising as fragmentation continues to present an interesting challenge.

  • Article
     | 
    APR 20, 2021

    Facebook lays out its social audio plan: The tech giant is taking on Clubhouse, but with the space getting more crowded and the buzz dying down, it may be difficult to succeed.

  • Audio
     | 
    AUG 5, 2021

    On today's episode, we discuss Spotify's Q2 performance, what to make of its ad revenue growth, and how its podcast investments are getting on. We then talk about where Amazon wants to take Alexa, social audio's monetization issue, and the significance of the NBA and iHeartMedia podcast partnership. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.

  • Article
     | 
    SEP 18, 2020

    Amazon Music will increase its user base by 18.5% to 45.8 million this year, which represents 21.3% of digital audio listeners, according to our latest estimates. As it continues to invest and grow its audio strategy, we expect Amazon Music will surpass Pandora in monthly listeners by 2023.

  • Article
     | 
    MAY 22, 2020

    Stephen Smyk, senior vice president of podcasting and influencer marketing at agency Veritone One, spoke to us about the pandemic's impact on podcast advertising, where advertisers can find opportunities during the crisis and how ads will look as more dollars are invested into programmatic.

  • Article
     | 
    SEP 3, 2020

    Digital radio spending has declined during the pandemic, which is in line with reduced advertiser demand. We do, however, expect growth to rebound by 26.8% next year.

  • Article
     | 
    APR 7, 2021

    Tipping comes to Clubhouse: The social audio app will now let users tip hosts, likely a play to keep creators on the platform as they’re in danger of being poached by bigger players like Twitter and Twitch.

  • Article
     | 
    FEB 16, 2021

    Early in the pandemic, digital audio took a huge hit in user engagement and in the amount of time listeners were spending with the medium. Many observers, including us, predicted dire results in the short term. However, the rest of the year played out very differently than those early weeks, and we ultimately revised our 2020 estimate from a 1.0% decline in the time US adults spent with digital audio to 8.3% growth, for a total of 1 hour, 29 minutes (1:29) per day.

  • Article
     | 
    APR 1, 2021

    LinkedIn joins the race against Clubhouse: The platform is the latest to announce its own live social audio feature. It could stand out in the audio wars by focusing more heavily on structured events like conferences and webinars, which would also help it attract B2B marketers.

  • Audio
     | 
    JUN 25, 2021

    On today's episode, we discuss Apple's upcoming iOS 15 privacy measures, what we make of Spotify's new Clubhouse competitor Greenroom, whether new social network IRL can take on Facebook groups, if we can expect a new data privacy agency, how much people are getting out, American's favorite time of the year, and more. Tune in to the discussion with eMarketer senior analysts Audrey Schomer and Sara M. Watson and analyst at Insider Intelligence Blake Droesch.

  • Audio
     | 
    MAY 14, 2021

    On today's episode, we discuss whether augmented reality is the future of marketing, how Clubhouse launching on Android can help the social audio platform grow its user base, how much the pandemic changed boomers' online behavior, whether "buy now, pay later" can move beyond retail, how to help people find something to watch on Netflix, how to swim up in the sky, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Daniel Keyes, and principal analyst at Insider Intelligence Jeremy Goldman.

  • Audio
     | 
    JUN 30, 2020

    eMarketer principal analyst at Insider Intelligence Mark Dolliver discusses how another recession will affect millennials and how they've delayed adulthood, but not forever. He then talks about what happens when you buck gender stereotypes in ads, the truth about people ages 65 and older and whether our digital lives will become more intertwined.

  • Audio
     | 
    APR 23, 2021

    On today's episode, we discuss the main concerns surrounding Clubhouse, how social audio might evolve, whether Instagram for kids will launch, the Facebook Oversight Board's upcoming landmark decision, why some consumers might start shopping inside songs, something that happened for the first time ever, and more. Tune in to the discussion with eMarketer principal analysts Debra Aho Williamson and Jeremy Goldman, and analyst at Insider Intelligence Blake Droesch.

  • Audio
     | 
    APR 9, 2021

    On today's episode, we discuss Facebook letting users choose how their News Feed looks, Clubhouse adding tipping, tech giants betting people are ready for augmented reality (AR) glasses, making the most of "micromoments," Apple making a car, what happens when you look down at your phone while walking, and more. Tune in to listen to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and senior analyst at Insider Intelligence Sara M. Watson.

  • Audio
     | 
    NOV 4, 2020

    eMarketer principal analyst Debra Aho Williamson and junior analyst at Insider Intelligence Blake Droesch discuss how Twitter's Q3 earnings should be evaluated. They then talk about whether social audio will be the next big thing, TikTok's new partnership with Shopify, and if 2020 has been the year of live shopping.

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