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  • Article
     | 
    JAN 23, 2020

    Many US podcast listeners tune in frequently, and three in 10 daily listeners have bought products based on podcast ads, according to research from CivicScience.

  • Article
     | 
    MAY 22, 2020

    Stephen Smyk, senior vice president of podcasting and influencer marketing at agency Veritone One, spoke to us about the pandemic's impact on podcast advertising, where advertisers can find opportunities during the crisis and how ads will look as more dollars are invested into programmatic.

  • Article
     | 
    JUN 23, 2020

    US adult listeners will spend an average of about 34 minutes a day on podcasts, according to our latest estimates. Time spent is 2 minutes less than last year due to the pandemic's impact on listening behavior, but it should return to pre-contraction levels by 2022.

  • Article
     | 
    AUG 8, 2019

    US consumers dig digital audio, and as listenership heats up, so does advertiser investment. For direct-to-consumer (D2C) brands, podcasts are top-of-mind as they provide engaging and influential ad opportunities.

  • Article
     | 
    SEP 5, 2019
  • Audio
     | 
    APR 21, 2020

    eMarketer forecasting analyst Peter Vahle, senior forecasting analyst Oscar Orozco, and principal analysts Andrew Lipsman and Nicole Perrin discuss the who, what, where, when and why of podcast listening, and how advertiser approaches are changing. They then talk about Roku users viewing habits, tech to fight robocalling and Facebook's couples-only messaging app.

  • Video
     | 
    NOV 7, 2019

    eMarketer forecasting director Shelleen Shum tees up our ad spending estimates for Spotify and the impact of podcast ads.

  • Video
     | 
    AUG 5, 2019

    eMarketer forecasting director Shelleen Shum explores our numbers for UK podcast listeners and reasons why adoption is slow. Watch now.

  • Audio
     | 
    JAN 31, 2020

    eMarketer principal analyst Mark Dolliver and vice president of content studio Paul Verna talk about a new subscription ad-avoiding service, data privacy in 2020, TV show companion podcasts, Pinterest's new AR tool, giving up on newspapers, Atari-branded hotels and more.

  • Audio
     | 
    MAY 28, 2019

    eMarketer director of sales Christine Anene and organization development director Mayte Espinal join the podcast to discuss the importance of diversity and inclusion in the workplace. Are D&I initiatives a question of good corporate citizenship, or are they also good for business? What are current trends and best practices in making offices more like the outside world? How do employees respond when companies focus on workplace health?

  • Audio
     | 
    JUN 19, 2019

    It’s that time of year again. Kleiner Perkins partner Mary Meeker has released her highly anticipated Internet Trends report—a 333-slide overview of the past, present and future of the digital ecosystem. In the first of two consecutive podcast episodes on this topic, eMarketer principal analysts Yory Wurmser, Mark Dolliver and Debra Aho Williamson analyze the mobile, demographics and social media angles of Meeker’s report.

  • Audio
     | 
    JUN 21, 2019

    Our weekly review of the most intriguing stories covers Facebook’s cryptocurrency project, Spotify’s plan to target ads based on podcast listening and viewership metrics of the NBA Finals. We also delve into the digital ad industry’s latest steps to promote brand safety, and we bring you the game of the week, useless dinner party data and more! Host Marcus Johnson leads the conversation with eMarketer principal analyst Nicole Perrin and vice president of multimedia Paul Verna.

  • Audio
     | 
    JUN 12, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss polarization on Facebook, whether kids spend more time on TikTok or YouTube, how much people trust influencers, Facebook trying to make TV social, out-of-home advertising in Q1, podcast ad skipping, pyramids where they shouldn't be and more.

  • Audio
     | 
    DEC 26, 2019
  • Audio
     | 
    APR 15, 2021

    On today's episode, we discuss Amazon's current size, how much more of the market it might swallow, and whether others could ever compete. We then talk about Best Buy's new membership program, Instacart, DoorDash, and Walmart getting into financial services, and how much in-store foot traffic has recovered in 2021. Tune in to the discussion with eMarketer analysts at Insider Intelligence Daniel Keyes and Blake Droesch.

  • Audio
     | 
    NOV 5, 2019

    Getty Images CMO Gene Foca joins eMarketer executive editor Rimma Kats to discuss why companies shouldn’t chase after the latest “must have” tools and why you shouldn’t overspend on a marketing stack.

  • Audio
     | 
    OCT 31, 2019

    eMarketer vice president of forecasting Monica Peart guest-hosts a discussion on the 2019 holiday shopping season, featuring principal analyst Andrew Lipsman, senior forecasting analyst Cindy Liu and forecasting analyst Vincent Yip.

  • Audio
     | 
    SEP 6, 2019

    eMarketer principal analysts Nicole Perrin and Mark Dolliver join vice president of content studio Paul Verna to discuss why Uber and Lyft drivers might become employees, a landmark facial recognition ruling in the UK, whether Americans prefer ground coffee, K-Cups or whole coffee beans, and more.

  • Audio
     | 
    AUG 3, 2019

    eMarketer forecasting analyst Eric Haggstrom walks us through the current cord-cutting climate, explains why CBS is suing Locast and what Dish has been up to. Vice president of content studio Paul Verna joins the discussion to chat about streaming service password sharing, a new Facebook TV video-calling device, Spotify Q2 results and more.

  • Audio
     | 
    AUG 2, 2019

    eMarketer principal analyst Nicole Perrin and head of content studio Paul Verna discuss the Department of Justice’s new antitrust review, why consumers only consider a few brands, NBCUniversal’s streaming service launch date and Microsoft's Cortana.

  • Audio
     | 
    AUG 1, 2019

    eMarketer principal analyst Mark Dolliver discusses the oft-forgotten Generation X. He also explains the implications of the rise of the Hispanic population in the US and why email still rules conversational marketing.

  • Audio
     | 
    JUL 25, 2019

    In the second of two special episodes of “Behind the Numbers,” we look back at two key digital trends from earlier this year: digital privacy concerns and the acceleration of cord-cutting.

  • Audio
     | 
    JUL 23, 2019

    eMarketer principal analyst Andrew Lipsman explains how Amazon Prime Day complements the company’s flywheel of commerce, digital content and advertising. He also reviews estimates of how much business Amazon did on Prime Day and examines the event’s ripple effect on other retailers.

  • Audio
     | 
    JUL 16, 2019

    eMarketer principal analyst Debra Aho Williamson weighs in on the benefits and drawbacks of the new video-sharing phenomenon TikTok. She also discusses Facebook’s recent $5 billion FTC fine and whether Google getting back into social networking is a good thing.

  • Audio
     | 
    JUL 13, 2019

    eMarketer principal analyst Andrew Lipsman dissects what we can expect from Amazon Prime Day 2019. He also discusses why Etsy sellers are getting frustrated and explains what to make of the newest D2C shaving brand.

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