Pay TV is in free fall, as more and more families cut the cable cord. By the end of 2023, less than half of US households will have a traditional pay TV subscription. The total number of pay TV households will drop to 65.1 million, a 4.8% decrease from 2022.
“In no other form of advertising can you theoretically see an OTT ad targeted specifically to you, the Prime shopper, and if you don’t purchase the product in that ad, it gets retargeted [afterward] via a display ad.”. Amazon Will Face Retail Media Disruption. As Amazon sets its sights on larger pools of ad spending, it will also face a growing number of retail media disruptors nipping at its heels.
The Global Media Intelligence Report is a concise, detailed compilation of data and insights about internet users’ traditional and digital media usage in 43 key markets worldwide. With very few exceptions, this 2021 edition covers the same range of metrics we featured in 2020, and the consistency of GWI’s methodology enables us to offer precise year-over-year (YoY) comparisons.