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  • Article
     | 
    AUG 22, 2019

    "The big question is how many people will use the tool," said Nicole Perrin, principal analyst at eMarketer. "Uptake of these types of capabilities tends to be low—but with Facebook’s data-sharing practices regularly making headlines for well over a year, more people might check this out. Still, I doubt it will put much of a crimp in most of Facebook’s targeting capabilities.".

  • Article
     | 
    JUN 19, 2019

    “Apple has already made it difficult for advertisers to identify iOS device users when they’re browsing the web, with Intelligent Tracking Prevention,” said eMarketer principal analyst Nicole Perrin. “'Sign In with Apple' threatens many of the same effects in the app space as well by potentially removing email addresses as a way for advertisers to triangulate identities across devices and channels.”.

  • Article
     | 
    JUL 30, 2019

    “Marketers’ understanding of the customer journey doesn’t end at the conversion,” said Nicole Perrin, eMarketer principal analyst and author of our recent “Customer Experience 2019—Loyalty Marketing” report. “It’s important to investigate how their customers want to reconnect after a purchase, whether that’s to get help, to make a return or to research another purchase.

  • Article
     | 
    JAN 7, 2020

    “Starting product searches on Amazon isn’t as widespread as Google’s near-worldwide dominance as a general search engine, but it is common across several markets where Amazon has a significant ecommerce presence,” said eMarketer principal analyst Nicole Perrin and author of our latest report, “Search in 2020: How Consumer Search Behavior Is Adapting to Mobile, Voice and Visual Channels.”.

  • Video
     | 
    MAR 7, 2019

    Principal analysts Lauren Fisher, Nicole Perrin and Yoram Wurmser join eMarketer's Ezra Palmer to discuss the upcoming 5G build-out and what that will mean for the internet of things (IoT). With that expansion of more connected devices will come new sources of marketing data and targeting opportunities—but also consumer privacy and security landmines.

  • Article
     | 
    JUL 29, 2019

    “Forward-looking digital marketers are challenging themselves to create a 360-degree view of their customers to center those experiences and reach them in the channels that make sense, at the right time, with the right message,” said Nicole Perrin, principal analyst at eMarketer and author of our recent report, “Customer Experience 2019 (Part 4)—Messaging Frequency: The Building Block of a Better Customer

  • Article
     | 
    MAR 5, 2019

    According to eMarketer principal analyst Nicole Perrin, “The advances in marketing technology, including techniques like machine learning, don’t mean marketers can just collect data and have a computer tell them what media to buy and how. Data scientists play a big role in setting data-driven strategies, and we’ve heard for a while that big, rich tech companies have snapped up a lot of the top talent.

  • Article
     | 
    JUN 15, 2019

    “Anyone who is detecting fraud is still only detecting the types of fraud that they’ve figured out how to detect,” said eMarketer principal analyst Nicole Perrin. On the advertiser’s end, not all marketers are getting all their impressions verified. For companies that can afford to do so, they may only be checking a percentage of impressions and then that gets extrapolated into a larger picture.

  • Video
     | 
    SEP 5, 2019

    Episode 5: Digital Ad Spending by Industry. eMarketer's VP Marissa Coslov talks with Principal Analyst Nicole Perrin about her recent report, Consumer Attitudes on Marketing 2019. Download the presentation. eMarketer Live Q&A: Consumer Attitudes Toward Marketing. You had questions. We have answers.

  • Report
     | 
    DEC 9, 2019

    . — Nicole Perrin. Prediction No. 2: Digital Media Consolidation Will Continue Among Players Big and Small. What it means for marketers: Advertisers will need to rely more than ever on just a handful of giants for paid digital media placements. If marketers are still wondering whether the digital duopoly of Google and Facebook will be disrupted, they should stop holding their breath.

  • Article
     | 
    APR 20, 2020

    "However, video is more insulated than other formats because it has long been in greater demand," Perrin said. "Falling prices due to reduced overall demand will make video placements even more attractive compared with static banner ads. 

  • Article
     | 
    APR 21, 2020

    "Aside from the lost sporting events, we expect TV advertisers to take a wait-and-see approach as the economy continues to stall," said eMarketer principal analyst Nicole Perrin. "With consumers stuck at home, many find themselves having more time on their hands and thus greater interest in watching TV.

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