However, no matter the focus—news, sports, fashion, health, music, or film—the stories rely heavily on visuals to convey nuances. Today, visual experiences are driving the economy. The experience economy evolved from the 1990s, when the product-focused economy shifted to one that centered the customer experience.

US Apple Music listeners increased 5.2% last year, while Apple TV users rose 4.0%, per our estimates. What this means: The service revenues only reinforce what many marketers already knew: Apple itself is benefiting from its AppTrackingTransparency privacy changes last year, even as publishers and advertisers struggle with it.

Music video app Vevo struck deals in the fall of 2021 with two Canadian cable TV distributors—Rogers and Shaw—to extend its reach beyond its traditional OTT streaming channels. New IPTV set top boxes from Rogers and Shaw now make the Vevo app available to almost 7 million connected TV (CTV) viewers in Canada monthly. Gen Z is a big part of Vevo’s audience.

The Prime membership includes other benefits such as unlimited streaming of certain movies and TV shows through Prime Video, as well as free access to music playlists, stations, and millions of songs. Starting in September, members will also be able to stream football games as part of the platform’s exclusive deal with the NFL.

An NFT is a record on a blockchain that verifies ownership of a digital asset, like a JPEG image, video, piece of music, text, or even a tweet. While each NFT is unique (nonfungible), the digital asset it points to may be one of many copies (like an “edition of”).

., music, social media, news), diagnostic and telematic services, emergency and driver assistance, and health and wellness. Excludes audio controlled through a mobile device. Also excludes satellite radio as well as commercial or publicly owned vehicles.

Last September, Amazon integrated podcasts into its broader music platform in the US and three other countries. A month later, it added about 100,000 podcast shows to its Audible audiobook service and, in December, acquired podcast network Wondery.

That’s another indication that the appeal of TikTok isn’t the brevity of the videos, but the music, the catchy editing tools, and the incredible virality of the content. It’s already happening in China—where short videos first took hold. Douyin, the Chinese version of TikTok, launched a web version earlier this year that includes longer videos, some of which are horizontal, not vertical.

Sounds, launched in late 2020, lets users to add music to their Snaps either before or after posting. It initially only offered music from Warner and Sony artists. Marketer Takeaway: Music is becoming an increasingly important part of the social landscape, thanks in large part to TikTok.

We include the following consumer categories in our definition of total retail and ecommerce sales: motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and gardening equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book, and physical music sales;

These ad experiences, which the company calls “call-to-action (CTA) cards,” are currently exclusive to select podcasts and aren’t offered with its music streaming service. Here’s how it works: Once a podcast ad starts playing, the CTA card pops up within the app, giving the listener the ability to click to a brand’s website or product page.

Slowing social network user growth may not sound like music to many marketers’ ears, yet it’s also natural in a mature social media market. But it does mean there will be fewer first-time users, leading to greater competition among the platforms for the attention of existing ones.

, mail-order sales, etc.); digital download sales (movies, music, content, etc.); consumer-to-consumer (C2C) platform sales (eBay, auction sites, etc.).

Spotify: The audio streaming company has podcasting, and podcast creators, in its sights, and it plans to expand Locker Room into other areas such as music and cultural programming. “Spotify is a dark horse here,” iProspect’s Philips said. “[It has] the creators, monetization, and focus to lean into social audio.”.

Memberships will be more appealing to customers if they are bundled with non-retail features, as Amazon Prime is bundled with Prime Music and Prime Video; Uber One, with exclusive ride-hailing discounts; and lululemon athletica, with digital fitness programming. How Big Is the Opportunity? This report is focused on two different subscription models within the ecommerce space:. Subscription ecommerce.

Creator economy: After Block acquired music streaming service Tidal, it noted the platform could be an engagement driver for Cash App. This began in earnest when the company started powering payouts to Tidal artists—signifying a broader push into creators as that space expands.

Separately, the music streaming service started shipping a Spotify-equipped voice-controlled Bluetooth device for cars—with the uninspired title “Car Thing”—to select subscribers, per The Verge. Car Thing, which appears tailored to older cars without a Spotify integration, functions as a Spotify remote, enabling the driver to access Spotify without using a phone.

Although most digital audio ad spending will go toward online music streaming for the foreseeable future, podcasts are a key growth area. This year, US advertisers will increase ad spending on podcasts by 28.6% to $1.73 billion with double-digit growth projected through the end of our forecast period in 2026.

Other music service tie-ups or deals resembling the rumored (but denied) PayPal-Pinterest agreement may not be far behind. Connected Devices Will Present New Transaction Opportunities. US mobile phone users own 5.7 connected devices each, on average, per a May 2021 Northridge Group survey, incentivizing providers to enable transactions in three categories:.