“Location data is personal information, and there are strict rules that everybody collecting it has to disclose what they use it for,” said Todd Wooten, founder of VRTCAL, a mobile supply-side platform. Apps that Protect Privacy.
The remainder of the revenues goes to the mobile platform partner (if the subscriber is acquired on mobile) in year one of a subscription. In year two, the mobile platform’s share drops to 15% and Facebook gets 15%. For subscribers that come in on desktop, Facebook takes the full 30% cut in year one and beyond.