Gaming will make up the large majority of mobile app spending, report shows: Mobile game spending will increase 12.6% worldwide this year, but its overall share of in-app spending is on a slight decline.

The UK-based neobank now offers app support for people making cross-border transfers between the countries. Its US division CEO spoke to Insider Intelligence about the feature and Revolut’s plans for a US-focused marketing push and expansion into Latin America.

In North America, TV is the dominant screen for viewing OTT video content, accounting for 82% of time spent on the activity in Q2 2021.

On Tuesday, the search giant proposed a new system called “Topics,” which enables advertisers to place ads based on a limited number of topics determined by users’ browser activity.

In the earnings call, CFO David Wehner also said that Facebook expected to face strong ad targeting headwinds in 2021 due to the upcoming changes to Apple’s IDFA on iOS 14, which will require app developers to ask for permission from users to track their activity as of this spring.

Making money through ads has gotten harder, so many developers will place bets that consumers are ready to sign up for even more subscriptions and to buy things directly through their apps.

Despite app satisfaction growth, wealth managers trail banks’ and insurers’ satisfaction scores—but access to advisors and education could help them make up ground.

Better data, better campaigns: In a natural progression of its paid advertising capabilities, TikTok will begin personalizing ads based on in-app activity.

And even within an app like TikTok, there are different audiences, some of whom still watch the dance challenge videos that the app first became known for, but many others have moved into subgenres of content that more closely mirror their interests and hobbies.

5G networks are operating in over 60 countries as of early 2021. This report reviews what the arrival of 5G means and focuses on some of the critical applications that will make it revolutionary.