AUG 10, 2021
Pizza Hut looks outside of the box: The fast-food chain seeks to regain leadership in digital food delivery through AI and analytics.
DEC 20, 2020
Mercado Libre’s mcommerce sales in Brazil are expected to grow by 45.0% in 2020 and will also represent more than half (51.1%) of the company’s regional mcommerce business. “With impressive growth ahead, Mercado Libre has fully embraced the prominent role that mobile devices play in the consumer journey,” said Matteo Ceurvels, eMarketer research analyst at Insider Intelligence.
MAY 17, 2021
In 2020, the pandemic accelerated ecommerce sales growth significantly. Growth won’t be as high in 2021, but total sales will far exceed our pre-pandemic estimates.
Performance Metrics |
MAY 4, 2021
JAN 21, 2020
UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.
FEB 27, 2020
Social ad spending is continuing to rise, and more US marketers—particularly those in retail—will keep funneling money into the channel.
JAN 12, 2021
With many retail stores temporarily closed during the pandemic, and more consumers turning online to buy goods, major social networks have taken steps to improve their ecommerce offerings.
JUN 11, 2020
Retail social commerce sales in China will grow to $242.41 billion (RMB1.675 trillion) this year, accounting for 11.6% of total retail ecommerce sales in the country, according to our latest estimates.
APR 18, 2021
Traditionally, travel advertisers including online travel agencies are among the biggest search ad spenders on Google. That business tanked last year, but ecommerce-related search advertising outperformed thanks to the supercharged digital retail environment.
MAR 29, 2021
US click-and-collect sales more than doubled in 2020 and will sustain double-digit growth rates over the next four years. We forecast that click-and-collect sales will follow up last year’s 106.9% growth rate with a 15.2% increase this year, and that 150.4 million people in the US will make a purchase via click and collect at least once in 2021.
DEC 13, 2020
Take heart, US retail salespeople: Despite premature calls to the contrary, it turns out the US will remain the most lucrative retail market in the world this year and for some years to come.
JUL 14, 2020
The retail divide among top performers and the rest of the market has been amplified by the coronavirus pandemic.
APR 9, 2020
Over the past few weeks, retailers have closed their stores indefinitely as the coronavirus continues to spread in the US. Many brands, like athletic apparel seller Vuori, have shifted their focus to ecommerce and social media channels to stay connected to customers. We recently spoke with Vuori's founder, Joe Kudla, about his company's direct-to-consumer (D2C) beginnings, as well as its ongoing efforts during the pandemic.
APR 5, 2020
With the impact of the coronavirus still ricocheting throughout the economy, it can be difficult to envision retail one day returning to normal. And yet, somehow it will—and much of it will look virtually indistinguishable from the pre-crisis reality. But certain changes in consumer behavior will be lasting.
FEB 12, 2020
For Alexandra Waldman, launching Universal Standard was a no-brainer. She struggled to find clothes that fit her size-20 frame—even something as simple as a T-shirt that didn’t have a puppy or a "live, laugh, love" affirmation on it.
JUN 23, 2020
The US retail market has been the largest in the world for at least a century, and although China was inevitably on track to claim this mantle from the US relatively soon, we did not expect a transition point to come as early as 2020.
APR 26, 2021
Meanwhile, Tmall and JD.com, the third-most popular mcommerce app, are still the go-to platforms for high-quality products and are finding some success in the luxury sector. As it did with the shift to mcommerce, the pandemic accelerated what was already a growing trend in China: livestreaming commerce.
OCT 21, 2021
OCT 6, 2021
JUN 24, 2021
On today's episode, we discuss mobile devices' role in online grocery, how consumers' physical and digital shopping worlds are colliding, and the next major challenge for grocers. We then talk about marketers' social strategies, why Facebook is risking scrutiny to launch an Instagram for kids, and what to make of Reels getting ads. Tune in to the discussion with vice president of marketing Camilo Reina Ramirez and marketing director Lina Toledo of Grupo Éxito and eMarketer senior analysts at Insider Intelligence Matteo Ceurvels and Jasmine Enberg.
JUN 24, 2021
Ecommerce sales at Walmart, including Sam's Club, will reach $67.39 billion in 2021, per our forecast.
SEP 17, 2021
Report: Mcommerce Forecast 2021. Article: Apple must allow other in-app purchases after legal tussle with Epic. Article: Sizing the mobile messaging app opportunity for marketers.
JUN 3, 2021
The customer experience landscape has changed dramatically over the last year as pandemic-induced lockdowns and social distancing pushed many consumers to try new technologies and experiences, such as click and collect, proximity payments, and augmented reality.
AUG 25, 2021
Report: Mcommerce Forecast 2021. Article: A new era in retail and ecommerce is emerging. Article: Nearly 7 in 10 US consumers crave cash-back rewards on grocery purchases.
SEP 14, 2021