There’s been a direct correlation between podcasts increasing their content output, in response to popular demand, and improved subscriber loyalty. As a result, brands like Spotify are investing heavily.”. Unsurprisingly, Spotify has seen similar growth. It is one of the major platforms driving growth in UK digital audio listeners.
These companies think of social media advertising as “a chance to build brand loyalty and advocacy and to capture some potential duress purchases, now that people are using their appliances a lot more,” she said. New social ad products and business initiatives: Throughout the course of the year, social platforms have continued to launch new features for both consumers and businesses.
And an elongated shopping season enables brands to cultivate affinity and loyalty while driving holiday sales. A recent holiday shopper segmentation from Cardlytics provides a framework for how retailers should think about their marketing strategies this season.