This in turn led to an unexpectedly strong outcome for spending on retail goods, as households used the suddenly available cash to splurge on consumer electronics, home furnishings, digital groceries, and a range of other products.

“While much of the shift has been led by essential categories like grocery, there has been surprising strength in discretionary categories like consumer electronics and home furnishings that benefited from pandemic-driven lifestyle needs.”. Ecommerce sales will reach 14.4% of all US retail spending this year and 19.2% by 2024.

If you think about their bedrooms, whether they're in a dorm or at home, often the mattress is considered just a piece of furniture. It's where they're streaming TV, for example. We also found that 70% of 18- to 24-year-olds spent less than $500 on a mattress in 2019. Why TikTok? For one, that's where Gen Zers are. We also want consumers to think about mattresses differently.

What is deemed essential may vary from person to person, but one clear theme has been the shift in spending priorities toward essentials and home goods—including food, household items, furniture, and computers—and away from goods used for activities outside the home, like apparel and accessories.

Visualizing large items (like furniture and appliances) in the home was another experience respondents expressed interest in, cited by 38%, while 29% said they were looking forward to visual search (the use of a camera to identify items). Examples of AR applications include:.

Because people are moving around in their cars at around the same rate that they were prior to the pandemic, the demand for roadside billboards and street furniture hasn’t been affected as much as other OOH formats have.

Discretionary spending categories including furniture, electronics, and some apparel. All T&E spending is considered nonessential spending. Everyday spending. A mix of discretionary and nondiscretionary spending categories that comprise the dollars spent in day-to-day life. All essential spending is everyday spending, but the group also includes other categories, like apparel. Normal. 

The top items respondents bought using these services include electronics, clothing and fashion items, furniture and appliances, and other digital leisure goods like movies, music, and games. Many of these are larger-ticket items, and some are purchased frequently by younger consumers.

Home furnishings is also poised for a strong season, especially given the ramp-up in bedroom decor searches as noted previously. With consumers understandably prioritizing family spaces, outdoor areas, and home offices during the pandemic, investing in bedroom decor seems like a bonus.

Alex Kubo, vice president of ecommerce and digital marketing at Burrow, a D2C home furnishings brand, also describes how the brand used the usual gamut of digital channels to glean customer data and establish itself cost-effectively and has since grown.

Retail: Includes mail order/catalog, restaurants/fast food, drug stores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.

For example, an increasing number of apps let consumers virtually “try on” cosmetics, shoes, clothing and accessories, navigate around various venues, identify things around them, place furniture and decor and manipulate other 3D objects.

Traditionally, you think of installments in the domain of making major purchases—buying furniture, appliances, jewelry, etc. In reality, it's been very effective for retailers to use Afterpay with much smaller basket sizes. Our average basket size is close to $125. There's one retailer that we've worked with—a large retailer—and their average item price is about $15.

People are buying things online that they never anticipated they would: furniture, TVs, trampolines. Large packages are growing at an exponential rate, and we're going to continue to iterate in the space.

It would appear the pandemic took the wind out of BNPL’s sails, as dampened consumer demand for high-ticket purchases—including furniture, appliances, and travel—obviated the need. But consumers’ calculus for BNPL is a bit more complex.

The most severely hit categories of goods will be jewelry, cited by 65% of respondents as an area of decreased spending, followed by footwear (62%), consumer electronics, furniture/appliances and apparel (each with 61%). Only grocery and at-home entertainment expected net increases during this time.

Motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and garden equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book and physical music sales; general merchandise sales; miscellaneous sales; nonstore sales (i.e., pure-play ecommerce platform sales

This AI-based software scans a shopper’s Pinterest boards or photos to create a list of recommended furniture and interior decor items based on similar styles. Across Europe, eBay customers already encounter AI, too. The auction site’s product recommendation engine uses algorithms to calculate the potential for cross-selling items similar to those already viewed by a visitor.