AUG 12, 2021
Vice President, Growth
AUG 12, 2020
Ad spending climbed through the end of Q2, and our forecast assumes that was the bottom of the market. We’re expecting a continuing U-shaped recovery in both the macroeconomy and for ad spending, with growth rebounding strongly in 2021, partly due to low comparatives from this year. We define digital display advertising broadly to encompass a variety of specific formats, including all video ads.
AUG 24, 2020
When Traackr analyzed paid collaborations between brands and 11,425 travel influencers worldwide, it found a 14% decrease in activated influencers and a 47% decrease in sponsored posts from January 1–June 30, 2020, compared with the same period in 2019.
SEP 22, 2021
JAN 30, 2020
Half of marketers worldwide want to learn more about video capabilities on LinkedIn, according to Social Media Examiner. Further, Sprout Social found in February 2019 that 45% of US internet users wanted to see live video from brands on social media.
AUG 5, 2021
On the earnings call, Alphabet CFO Ruth Porat reported that growth in search ad spending was broad-based but particularly propelled by retail ad spending.
JUL 15, 2020
According to December 2019 research by Talkwalker, a social listening platform, 48% of worldwide PR and marketing communications professionals used social listening or social media analytics tools.
JUL 13, 2020
Lost ad spending from event cancellations and postponements will hurt Twitter’s 2020 revenues even as some events return later in the year. Monetization. We updated our forecast for worldwide Twitter ad revenues in June. Here are the highlights and how it compares with our previous forecast, which was completed before the pandemic:.
AUG 10, 2021
The US travel industry this year remains largely impacted by the pandemic, even as travel has picked up in H2. This sluggishness is due to paused cruises, a near standstill in business travel, and restrained international travel.
MAR 31, 2020
We will update our global ad spending forecast in June, which includes Facebook, Instagram, Snapchat and Twitter. Facebook reported its Q4 2019 earnings in January. Here are the key stats:. Facebook reported $69.70 billion in worldwide ad revenues for 2019. The US and Canada accounted for 48.3% of the total, or $33.70 billion. Year-over-year worldwide ad revenue growth came in at 27% over 2018.
MAY 20, 2020
Magna Global. NCSolutions. Numerator.
MAY 14, 2020
Digitally native companies are spending more on TV ads because they can’t get the scale needed from digital ads alone, said Belinda Smith, former head of global marketing intelligence at video game brand Electronic Arts (EA). Marketers from these firms tend to value different metrics than traditional TV marketers do.
AUG 13, 2020
Programmatic buying: B2Bs have been slower to adopt programmatic buying processes than the overall market, but May 2020 research from Ascend2 found that 69% of B2B marketing professionals worldwide expected to increase their programmatic advertising budget in the next six months.
JUL 28, 2020
The US will remain the largest market worldwide for total and digital advertising for the foreseeable future. China achieved rapid catch-up growth for a while, starting at one-quarter of the US spend in 2012 and rising to almost half by 2020.
NOV 26, 2019
Brian Monahan, global client president and head of US ventures at Dentsu Aegis Network, described how this shift has evolved over time in an AdExchanger article titled “Audience Planning Ate Media Planning.”
JUN 2, 2020
The ratio of worldwide DAUs to MAUs of the Facebook social network increased to 67% in Q1 2020 from 66% in Q4. There were 1.73 billion DAUs and 2.60 billion MAUs worldwide in the quarter. A 1-point increase in the ratio may not sound significant, but it’s the first change in the figure in at least two years.
JUL 30, 2021
NBCU reports a great Q2: With ad revenues up 32.8% over last year and Peacock sign-ups up to 54 million, NBCU’s on a roll—but poor Olympics ratings have dampened the good news.
JUL 29, 2021
JUL 29, 2021
We estimate that worldwide, Amazon retail ecommerce sales will increase by 26.4% this year to $626.56 billion. Marketplace sales will account for 61.3% of the total, up from 60.2% last year. In the US, we estimate Amazon retail sales will be up 24.9% this year to $386.40 billion. Marketplace sales will account for 60.1% of the total, also up from last year (59.0%).
APR 23, 2020
At Havas Media Group, 25% of US clients paused social ad spending in March, said Jessica Richards, global head of social. Clients of other agencies also paused. At LQ Digital, 25% of clients stopped ad spending entirely “with no sign of when that will come back,” said Greg Allum, vice president of paid social and display advertising.
APR 30, 2020
Most of the available data on story ad spending focuses on Instagram. Cowen estimated that Story ads will make up 26% of Instagram’s worldwide ad revenues in 2020, amounting to $5.3 billion, according to the research note described in the Business Insider article. Cowen said it expects Stories to account for 37% of Instagram ad revenues by 2025.
MAR 25, 2020
The Great Recession was a worldwide phenomenon and the largest global downturn since the Great Depression. It lasted in the US from December 2007 until June 2009, and the economic contraction resulted in two straight years of declines in US ad spending. More than 10 years later, as the new coronavirus spreads around the world, the US faces what looks to be another recession.
JUL 28, 2021
The big picture: Facebook (including Instagram) is on track to surpass $100 billion in net worldwide ad revenues for the first time, with $107.72 billion in 2021. That will give it 23.7% of the worldwide digital ad market. Google is No. 1 with a 28.6% share.
DEC 9, 2019
As 2020 unfolds, we predict that marketers looking to mitigate these concerns will place even more ad dollars into the walled gardens of the triopoly, as well as other social networks.
JUL 13, 2021