Green neobank talks the talk, but does it walk the walk? Aspiration’s actual performance lags its promotion of itself as environmentally friendly. The reputational risk it’s facing is a warning to banking players that market ESG heavily.

There was much less willingness to share location, online shopping, and email ID data, particularly among boomers. The takeaway for advertisers is that when asking people to share their information, keep in mind that some data types are more sensitive than others. Content. Highlight of Q4 2021:. Netflix’s spending on a few of its shows was revealed. What to look for in Q1 2022:.

TV audiences are fragmented, and the Oscars won’t change that: Though the 2022 ad inventory is sold out, a modest bounceback from last year’s disappointing show is probably the best ABC can hope for.

We estimate that 1 in 8 digital ad dollars this year will be spent on impressions for ecommerce properties. This week, we discuss our forecast as well as Amazon's rise, which companies are most interesting to watch now, and what we expect as more upper-funnel ads appear in retail media. Tune in to the discussion with eMarketer senior forecasting analyst Eric Haggstrom and principal analysts at Insider Intelligence Andrew Lipsman and Nicole Perrin.

With growing subscription and advertising revenues, digital video’s future remains bright. But there are numerous questions that will affect its development.

On today's episode, we discuss Spotify's Q3 earnings, the company's growing ad business, and the viability of video podcasts. We then talk about Amazon building a new music-centric live audio app and who is winning the gaming platform war. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.

The duopoly of Facebook and Google still dominates digital ad revenues worldwide, but a collective rival from the ecommerce industry is showing momentum.

eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss what they're paying attention to in 2021 and why: digital ad measurement, connected TV, and ecommerce channel advertising.

eMarketer principal analysts at Insider Intelligence Debra Aho Williamson, Andrew Lipsman, Nicole Perrin, and Jillian Ryan discuss the biggest challenges facing marketers today, and how to tackle them. They then talk about Apple delaying its major privacy update, Snapchat running ads inside "Minis," ecommerce marketers' reliance on Facebook ads, and a new job title that came out of the pandemic.

Coronavirus-related scams and the rise in ecommerce are two major factors that contributed to fraud losses in the last year. But fraud stretches beyond just cards: The development of faster payment systems has opened the floodgates to proverbial “faster fraud,” letting bad actors gain quicker access to stolen funds and drain accounts faster than using traditional payment systems.

The prominence of ad blockers: Ordering Vanced to shut down is a logical step from Google, as advertising forms the basis of its business. But the news of the shutdown—and the app’s popularity—are a reminder of just how popular and widely used ad blockers are across web browsers. Read more about the future of ad blockers.

Instagram’s role in the metaverse will involve NFTs and the creator economy: At SXSW, Zuckerberg hinted at long-term metaverse plans and upcoming NFT features.

eMarketer forecasting analyst Eric Haggstrom and principal analysts at Insider Intelligence Andrew Lipsman and Nicole Perrin discuss the size and growth of ecommerce channel advertising, and where it is headed. They then talk about Sephora stores inside Kohl's, the future of the department store, and why Google is in a spat with the IAC.

Amazon's ad revenue is crushing competition

The issue isn’t unique to TikTok, but increased discussion about safety and harmful content could make brands nervous about their ads showing up next to problematic footage. Creators’ growing frustration: The recent complaints about the accessibility of TikTok’s creator fund, which requires that accounts have over 10,000 followers, are not the first levied against the platform.

People trust their gut, but AI doesn’t have one: Executives are guarded about AI adoption for high-level use. There’s a path forward, but given the risks, C-suite caution is wise.

Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.

Amazon fined under GDPR: The tech giant was fined €746 million for using consumer shopping data for ad targeting without consent—which doesn’t bode well for other Big Tech companies that are facing privacy-related scrutiny.