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  • Report
     | 
    OCT 15, 2020

    Digital video has yet to close the gap with live TV, but subscription-based services show real momentum. The overwhelming majority of TV viewers in Poland still watch live broadcasts. As in 2019, about 90% of internet users polled in H1 2020 had watched live TV in the prior month. Time spent with broadcast TV barely changed since last year, estimated at 2:25 daily.

  • Article
     | 
    JAN 2, 2020

    Short-form video apps arrived in China in early 2017 and have established themselves as viable entertainment options, allowing users to create content in 15- and 60-second spurts. In fact, we estimate that average daily time spent with short-form video among mobile internet users has risen from 9.9% of total mobile internet time in Q3 2018 to 13.5% in Q2 2019. Meanwhile, time spent on over-the-top (OTT) apps experienced a slight decline.

  • Report
     | 
    OCT 15, 2020

    Social networking was the one exception, estimated at 47 minutes, as the pandemic likely increased the time spent keeping in touch with friends and family via social platforms. Also, YouTube viewers likely contributed to that higher level of engagement, as GlobalWebIndex includes the video platform in its social media category.

  • Report
     | 
    OCT 15, 2020

    Time spent with mobile continues to exceed time spent watching live TV in Italy, while smartphones become ubiquitous. Some 97.3% of internet users in Italy ages 16 to 64 owned a smartphone in H1 2020. Interestingly, smartphone ownership surpassed broadcast TV viewing, which stood at 96.4% of internet users, according to GlobalWebIndex polling.

  • Report
     | 
    OCT 15, 2020

    More internet users now engage with digital video and audio than with broadcast TV and radio. Some 85.1% of internet users ages 16 to 64 had watched live TV in the month prior to polling in H1 2020; the time spent with broadcast TV rose to 1 hour, 26 minutes (1:26) per day on average. But alternative viewing options have extended their reach since the 2019 survey.

  • Report
     | 
    OCT 15, 2020

    Time spent with smartphones and nonmobile devices mirrored those devices’ high penetration rates. In H1 2020, mobile phones claimed an average of 4 hours, 31 minutes (4:31) per day, compared with 4:06 spent on PCs and tablets. Both figures were up year over year (YoY). Time spent with social networking—which totaled 3:00 per day—rose marginally and boosted mobile consumption overall in H1 2020.

  • Report
     | 
    OCT 15, 2020

    Time spent with broadcast TV increased year over year (YoY), averaging 2 hours, 11 minutes (2:11), though time spent with radio dropped by several minutes, to 1:21 per day. Print media remained widely popular as well, despite a gradual decline in readership, especially for newspapers. In Q1 2020, print newspaper and magazine penetration reached 58.3% and 59.4%, respectively.

  • Report
     | 
    OCT 15, 2020

    Time spent on both mobile and larger-screen devices increased since last year. In H1 2020, respondents estimated that they spent 3 hours, 17 minutes (3:17) daily with desktops/laptops and tablets, while mobile time averaged 2:10. Print media audiences are experiencing attrition, while live TV viewing increasingly shares the screen with digital video.

  • Report
     | 
    MAY 11, 2020

    Before the pandemic, digital video was directly displacing TV minutes. We have revised our daily digital video estimate for 2020 to 1:46 from our previous estimate of 1:36. Time spent with video was certainly higher in Q2, and we expect average daily minutes to return to previous levels for the balance of the year when restrictions are eased. Next year, we expect digital video time to be 1:44 daily.

  • Report
     | 
    OCT 15, 2020

    For the first time, digital video viewing surpassed live TV among internet users in South Africa. In H1 2019, 84.6% of the sample population had watched live TV during the prior month, while 81.6% had streamed video from a digital source. This year, those shares were effectively reversed: Fewer than 81% had watched live broadcast TV, and 85.0% had streamed video.

  • Report
     | 
    OCT 15, 2020

    Time spent streaming music averaged 1:04 per day, while video streaming occupied an average 57 minutes per day. Both times were unchanged since last year.

  • Report
     | 
    OCT 15, 2020

    Compared with most other countries, time spent with social media also remained on the low side at 1:13 per day. Of all the countries that GlobalWebIndex surveyed in H1 2020, only Japan recorded a shorter daily time spent with social (47 minutes).

  • Report
     | 
    OCT 15, 2020

    And video streaming occupied just 1:09 per day, on average—about half the time spent each day with broadcast TV. Meanwhile, 69.4% of respondents had listened to digital audio—including music, podcasts, and dramas—in the month prior to polling. That said, age-related differences remain much more marked among digital audio consumers.

  • Report
     | 
    OCT 15, 2020

    Social networking contributes hugely to time spent on both small- and large-screen devices. Some 89.1% of respondents in Romania had visited social platforms in the month prior to polling in 2020, spending 2:21 per day, on average. Print readership registered a steep decline. As digital engagement rises in Romania, the reach of print media is shrinking fast.

  • Report
     | 
    OCT 15, 2020

    Overall, usage of numerous viewing options and services boosted penetration of video-on-demand (VOD) to 90.0% in the UK this year—meaning that digital video viewing is more widespread among internet users than live TV viewing. As in H1 2019, respondents devoted 1:14 daily to streaming video content on average.

  • Report
     | 
    OCT 15, 2020

    The average time spent with broadcast radio was 1 hour, 7 minutes (1:07) per day—less than in 2019—but average time spent with broadcast TV had risen above 2 hours daily. Sweden’s online population hasn’t turned its back on print media, either; in fact, this is one of the only countries where GlobalWebIndex reported greater engagement with print media in 2020 than in 2019.

  • Report
     | 
    OCT 15, 2020

    The average time spent daily with tablets and PCs reached 3 hours, 54 minutes (3:54)—while time spent daily with mobile increased to 2:34. The reach of subscription video offerings now rivals that of live TV. Just under 90% of respondents polled in H1 2020 had watched traditional TV in the preceding month, though penetration of live broadcast TV was a good deal lower, at 76.8%.

  • Report
     | 
    OCT 15, 2020

    Time spent with mobile devices averaged 3 hours, 37 minutes (3:37) per day, 1 minute more than in 2019. Last year, 72.7% of respondents owned a desktop or laptop, according to GlobalWebIndex. By H1 2020, however, it seems that PC ownership may have already peaked; just 54.2% of internet users owned a PC.

  • Report
     | 
    OCT 15, 2020

    Meanwhile, digital video extended its reach. In H1 2020, 88.6% of internet users viewed some form of digital video in the prior month, compared with 87.7% in H1 2019. Uptake of subscription video-on-demand (SVOD) services like Netflix increased more steeply (from 72.8% to 77.1%).

  • Report
     | 
    MAY 6, 2020

    We anticipate time spent with digital video will increase beyond the 2020 rise, albeit more mutedly; TV time, on the other hand, will slide to levels below those recorded in 2019.

  • Report
     | 
    MAY 5, 2020

    People in France and Germany will also spend more time than ever on digital video this year, and that trend will persist past the pandemic. In 2020, we expect adults in France to spend 1:05 streaming digital video each day, an increase of 18.2% from 2019 and up by 6 minutes from our previous estimate. In 2021, time spent with digital video will grow by another minute, to 1:06.

  • Report
     | 
    NOV 18, 2021

    (Our time spent with media figures include all time spent regardless of multitasking.). The top five streamers saw big time-spent increases last year. This year, the amount of time that their users spend on these services will be flat. Despite its time-spent increases, streaming still pales in comparison with linear TV in this area.

  • Report
     | 
    NOV 20, 2020

    YouTube viewing is shifting to connected TV (CTV) screens, a behavioral change that could help make YouTube a powerful alternative for TV advertisers moving dollars to digital video.

  • Chart
     | 
    SEP 25, 2020
  • Chart
     | 
    NOV 18, 2020