Report
| APR 14, 2021
US advertisers increased their investments on digital media by almost 15% last year despite a pandemic and recession, looking for flexibility and accountability.
Article
| APR 25, 2022
We forecast that US podcast ad spending will surpass $2 billion next year and $3 billion by 2026. Podcasts will account for over a quarter of digital audio services ad spending in 2022 and will be more than a third of spending by the end of 2026.
Report
| DEC 2, 2021
Chart
| MAY 5, 2022
Report
| DEC 3, 2021
Article
| JUN 22, 2022
Snap believes AR can transform the online shopping experience: Our principal analyst spoke with the company’s global AR product strategy lead about how Snap is helping brands increase conversions and reduce returns.
Audio
| DEC 9, 2021
On today's episode, we discuss Amazon's role in the trend of retail media advertising and some of the new advertising features we can expect to see from the online shopping giant. We then talk about Walmart's readiness to take on Amazon and whether America's internet is turning into a QVC-like shopping channel. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
Audio
| MAY 16, 2022
On today's episode, we discuss how many people are cryptocurrency owners, which direct-to-consumer companies are leading the category, and what Meta's overall ad revenues total up to. "In Other News," we talk about the number of people who aren't using the internet and whether consumer enthusiasm for DoorDash will remain high. Tune in to the discussion with our analysts Whitney Birdsall and Nazmul Islam.
Article
| APR 28, 2022
Report: Ad Measurement 2022. Article: Buy with Prime pushes Amazon further into checkout solutions for sellers. Article: D2C brands Harry’s and ThirdLove look for new paths for growth.
Audio
| APR 22, 2022
On today's episode, we explore where hybrid work might be heading, attention-based mobile ads, the circular retail dream, Spotify rebrands Greenroom, why every town has a water tower, and more. Tune in to the discussion with our analysts Evelyn Mitchell, Paul Verna, and Blake Droesch.
Chart
| MAY 2, 2022
Chart
| MAY 3, 2022
Article
| MAR 30, 2022
Grocers fine-tune their retail media networks to attract CPG dollars: Kroger and Walmart’s new features aim to improve advertisers’ experiences and results, but they may fall short of expectations.
Chart
| MAY 2, 2022
Audio
| APR 19, 2022
On today's episode, we discuss how public service broadcasters can compete with the global streaming behemoths, how ad-free digital video options are disrupting things for marketers, and what the connected TV advertising landscape looks like. Join our analyst Bill Fisher as he hosts analysts Karin von Abrams and Paul Briggs.
Chart
| MAY 2, 2022
Chart
| MAY 1, 2022
Article
| APR 18, 2022
In Latin America, ad buys on ecommerce channels consist of lower-funnel actions like sponsored product ads. Although brands are shifting spending to more upper-funnel formats, such as sponsored display and video, these performance-driven formats will remain the cornerstone of marketers’ retail media strategies in the near term.
Audio
| MAR 31, 2022
On today's episode, we discuss measurement in connected TV (CTV) advertising. "In Other News," we talk about the most interesting part of US programmatic video advertising in 2022 and whether or not it's time to hit play on movie theater ad buys. Tune in to the discussion with senior platform experience manager at MNTN Imani Clark and our analyst Ross Benes.
Article
| APR 21, 2022
T-Mobile ranks No. 1 for 5G, download speeds, and coverage in Q1: Leading network carriers with extra 5G capacity can grow 5G subscriptions and solidify a foothold in the MVNO space through prepaid partnerships.
Chart
| MAY 1, 2022
Report
| NOV 18, 2021
Chart
| APR 27, 2022
Chart
| APR 28, 2022
Chart
| APR 28, 2022