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  • Audio
     | 
    JAN 5, 2021

    eMarketer senior research analyst Audrey Schomer and senior analyst at Insider Intelligence Ross Benes discuss what they're paying attention to in 2021 and why: the overhaul of traditional screen distribution and how connected TV's operating systems are fighting to control the user screen.

  • Article
     | 
    OCT 22, 2021

    Smart TV ownership also rose by several percentage points between H1 2020 and H1 2021, to 49.0%. That share was well above 50% in several demographics, including internet users ages 35 to 64, those in medium- and higher-income households, and those living in suburban areas. Nearly 90% of internet users in Canada had streamed some type of video-on-demand (VOD) in the month prior to polling in H1 2021.

  • Audio
     | 
    JUL 23, 2020

    eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and senior analyst at Insider Intelligence Audrey Schomer discuss why Netflix's second act matters more than its first. They then talk about accessing live content on connected TV, the strategy of Apple TV+ and how many people will want NBCUniversal's Peacock now that it's available to everyone.

  • Audio
     | 
    NOV 20, 2019

    eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin discuss why defining political ads is difficult but important. They also consider whether political ads really work. They then talk about connected TV growth, issues with Facebook's Ads Manager and Google search manipulation concerns.

  • Chart
     | 
    MAY 18, 2021
  • Chart
     | 
    AUG 1, 2021
  • Report
     | 
    OCT 11, 2021

    This price is similar to connected TV (CTV), where CPMs hover between $20 and $30 on most streaming apps, according to Insider. CTV ad prices can reach north of $50 depending on how sought after the inventory is, if the advertiser receives exclusivity in their category, and the level of targeting involved.

  • Forecasts
     | 
    AUG 1, 2020
  • Forecasts
     | 
    AUG 1, 2020
  • Article
     | 
    DEC 9, 2020

    YouTube is the single biggest source of supply in US CTV advertising. The digital video platform’s outsize role in the US CTV space is particularly striking given that advertisers can’t access CTV inventory on YouTube on non-Google platforms (e.g., Roku).

  • Article
     | 
    NOV 18, 2021

    Video—particularly connected TV—has driven much of the momentum in overall digital ad spending and in spending by the entertainment industry. By 2024—the last year shared by the forecasts in question—we now expect US digital ad spending to reach over $293 billion, nearly $65 billion more than we anticipated before the pandemic.

  • Article
     | 
    NOV 12, 2020

    One thorny problem with connected TV (CTV) advertising is that the growing number of ad dollars spent on CTV has attracted fraudsters. How big is this problem? It depends who you ask.

  • Article
     | 
    DEC 2, 2019

    Connected TV (CTV) ad buyers must consider how CTV purchases factor into their broader digital and TV campaigns. Figuring out how to best plan, buy and measure CTV ads is becoming more consequential as more money flows into this area.

  • Report
     | 
    SEP 22, 2021

    The rise of connected TV (CTV) and decline of linear TV mean advertisers will purchase more upper-funnel advertising and use data to target, measure, and optimize buys. A major driver of that is the increase in the programmatic accessibility of CTV inventory, some of which is owned and operated directly by Amazon.

  • Article
     | 
    MAY 29, 2020

    Roku was the top connected TV (CTV) platform in the US last year with 84.7 million users, according to our estimates. This year, that figure will grow 12.5% to 95.2 million.

  • Audio
     | 
    JAN 22, 2020

    We estimate that US advertisers will spend almost $9 billion on connected TV ads this year. Tim Sims, senior vice president of inventory partnerships at The Trade Desk, joins host Nicole Perrin to talk trends in programmatic connected TV, audio and more.

  • Audio
     | 
    NOV 9, 2020

    eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss Google's (and YouTube's) latest earnings. They then talk about how much of a concern ad fraud is within connected TV advertising, the implications of the California Privacy Rights Act, and how people interpret emotionally infused ads.

  • Article
     | 
    JUN 11, 2019

    Connected TV inventory is growing like weeds. We expect that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017. And the time they spend watching will increase too, which means the amount of connected TV inventory available to advertisers is proliferating.

  • Article
     | 
    NOV 11, 2019

    US advertisers will spend almost $7 billion this year on connected TV ads. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens.

  • Audio
     | 
    SEP 22, 2020

    eMarketer forecasting analyst Eric Haggstrom, junior forecasting analyst Zachary Goldner, and principal analyst Nicole Perrin discuss the evolving landscape of advertising through connected TV devices and how Roku stands out from the competition. They then talk about when we may see a return to pre-pandemic advertising budgets, the importance of earning consumer trust during data collection, and what happened to ad blocking.

  • Chart
     | 
    JUL 29, 2021
  • Video
     | 
    OCT 21, 2019

    eMarketer forecasting analyst Eric Haggstrom examines our first-ever ad spend estimates for US connected TV.

  • Video
     | 
    NOV 11, 2019

    eMarketer forecasting director Shelleen Shum explores our US programmatic ad spending estimates for video on connected TV and the platforms contributing to its growth.

  • Audio
     | 
    AUG 28, 2019

    eMarketer principal analyst Nicole Perrin talks about why political advertisers are homing in on connected TV to reach young voters. She also discusses the smartphone replacement cycle, the state of out-of-home advertising and fingerprint readers in debit cards.

  • Article
     | 
    JUN 4, 2021

    As Roku leans more heavily toward advertising, marketers can look forward to more opportunities to capture connected TV (CTV) viewers. Though Roku is best known for its players and smart TVs, devices haven’t been the main driver of Roku’s revenues for a long while.

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