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  • Audio
     | 
    JAN 5, 2021

    eMarketer senior research analyst Audrey Schomer and senior analyst at Insider Intelligence Ross Benes discuss what they're paying attention to in 2021 and why: the overhaul of traditional screen distribution and how connected TV's operating systems are fighting to control the user screen.

  • Report
     | 
    OCT 15, 2019

    Almost half of respondents owned a smart TV this year, and 15.0% owned a smartwatch. In addition, 12.7% owned a smart-home product, such as a system enabling users to monitor visitors remotely via a mobile app. All of these devices were more common among 25- to 44-year-olds. Vietnam’s internet users have shown little interest in virtual reality (VR) headsets.

  • Report
     | 
    OCT 15, 2019

    Smart TVs are also well established in Romania. Ownership rose to 51.0% in H1 2019—very similar to the 52.4% recorded in Poland. However, smart TV penetration in Romania was not just higher in more affluent homes (as in Poland), but also greater among internet users over 45 and in urban households.

  • Report
     | 
    OCT 15, 2019

    The level of smart TV ownership was virtually identical to that of tablets in H1 2019, at 32.9%. Like tablets, smart TVs were also found more often in affluent households. Smartwatches have taken off in Saudi Arabia to some extent since last year, when penetration was below 10%.

  • Report
     | 
    OCT 15, 2019

    It goes without saying that smartphone usage in China is very high. In H1 2019, nearly 96% of internet users owned a smartphone. Ownership was more widespread among the youngest and oldest respondents, urban dwellers and those living in affluent households. Just 5.0% of respondents owned a feature phone.

  • Report
     | 
    OCT 15, 2019

    About 30% of respondents owned a smart TV in H1 2019. But most were using more traditional means to access TV programs. For example, 58.2%—a rather high proportion, globally—had watched shows they recorded at the time of broadcast to watch later, and nearly 70% had used broadcasters’ catch-up or on-demand services. In addition, more than half (53.1%) had used subscription services such as Netflix.

  • Report
     | 
    OCT 15, 2019

    Ownership of smart TVs is still lingering below the halfway mark as of H1 2019, at 43.3%. On the other hand, half of 35- to 44-year-olds had a smart TV, as did nearly 60% of those in the top 25% of households, ranked by income. By contrast, smart-home products are struggling to gain traction. Just 8.3% of males owned this type of device and 4.5% of females.

  • Report
     | 
    OCT 15, 2019

    But usage of both media was nearly 20 percentage points higher among individuals ages 45 to 54, for example. Adoption of subscription video-on-demand (SVOD) services such as Netflix is lower in Switzerland than might be expected, at 47.3% of respondents. That’s chiefly the result of minimal penetration among internet users age 45 and older.

  • Report
     | 
    OCT 15, 2019
  • Report
     | 
    OCT 15, 2019
  • Report
     | 
    OCT 15, 2019

    Usage was higher among male respondents, those ages 16 to 24, those living in cities, and those at both ends of the income scale. For many of South Africa’s internet users, a smartphone also offers the most convenient access to video and audio content.

  • Report
     | 
    OCT 15, 2019
  • Report
     | 
    OCT 15, 2019

    Usage of voice assistants is progressing at a slightly faster rate, though. In H1 2019, 19.0% of respondents reported using voice search or a device responding to voice instructions within the previous month. Yet there was a stark contrast between usage among males (24.1%) and females (14.0%), and between older and younger internet users.

  • Report
     | 
    OCT 15, 2019

    Conversely, usage of video-on-demand (VOD) services soared among younger web users. Fully, 92.9% of those ages 16 to 24 had watched content via such options in the month prior to polling in H1 2019, but that share fell by several percentage points with each decade of age.

  • Article
     | 
    FEB 18, 2020
  • Audio
     | 
    APR 21, 2020

    eMarketer forecasting analyst Peter Vahle, senior forecasting analyst Oscar Orozco, and principal analysts Andrew Lipsman and Nicole Perrin discuss the who, what, where, when and why of podcast listening, and how advertiser approaches are changing. They then talk about Roku users viewing habits, tech to fight robocalling and Facebook's couples-only messaging app.

  • Audio
     | 
    SEP 3, 2019

    eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch explain whether Americans want a social app geared toward close friends. Then, forecasting analyst Eric Haggstrom discusses whether the Disney+ bundle can lure sports viewers from cable, breaks down whether Waymo’s robot taxi improvements outweigh rider complaints and more.

  • Video
     | 
    OCT 1, 2019

    eMarketer forecasting analyst Eric Haggstrom compares our forecasts of Amazon Fire TV and Roku users in the US.

  • Article
     | 
    NOV 19, 2020

    Which digital services will see the most unexpected increases in US users? We now forecast that 189.0 million US adults will participate in digital banking this year, an unexpected additional uptick of 22.8 million people compared with our pre-pandemic forecast. Similarly, TikTok will gain an additional 20.5 million US users compared with our first projection.

  • Article
     | 
    MAY 3, 2021

    Connected TV (CTV) advertising was a beneficiary of pandemic trends and remains one of digital advertising’s fastest-growing channels. Last year, linear TV decreased in importance to advertisers, as cord-cutting accelerated and more programmatic CTV inventory became available than ever before.

  • Chart
     | 
    MAY 19, 2021
  • Chart
     | 
    MAY 18, 2021
  • Article
     | 
    OCT 18, 2019

    Expanded coverage this year includes usage of voice assistants and smart-home devices. For each market, media and mobile device penetration rates are available, along with demographic breakouts by age, gender and income or socio-economic group.

  • Audio
     | 
    OCT 26, 2020

    eMarketer principal analyst at Insider Intelligence Karin von Abrams discusses our Global Media Intelligence Report 2020, which compiles data and insights about internet users’ digital and traditional media usage across 42 countries. This annual project is a partnership between eMarketer and Starcom, and based on research from GlobalWebIndex. Also joining the discussion are Jason Mander, chief research officer at GlobalWebIndex, and Kelly Kokonas, executive vice president of global data strategy, technology and analytics, at Starcom.

  • Video
     | 
    SEP 2, 2019

    eMarketer forecasting analyst Eric Haggstrom explains why our projections for Apple TV users are well below rivals Roku and Amazon Fire TV.

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