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  • Report
     | 
    SEP 19, 2019

    More than just future-gazing, data also points toward large shifts in real-term revenues toward digital video.

  • Report
     | 
    DEC 9, 2020

    While Walmart is the current No. 2 player in ecommerce channel advertising, with an estimated $849 million in revenues in 2020, and is forecast to reach $1.32 billion in 2021, Instacart may be the one to watch. Former Amazon advertising executive Seth Dallaire is Instacart’s new chief revenue officer, helping the company stand up a high-powered ad platform at lightning speed.

  • Report
     | 
    SEP 19, 2019

    While pay TV revenues in Germany have been relatively constant between 2015 and 2019—growing by 4.4%—SVOD will drive these revenue gains, with an estimated 22% increase in 2019, according to VAUNET, GfK and Filmförderungsanstalt (FFA). TVOD and EST revenues will remain small compared with pay TV and SVOD. SVOD’s share of the VOD market in Germany grew from 22% in 2013 to 74% in 2018, per Goldmedia.

  • Report
     | 
    NOV 15, 2021

    This year, substantial numbers of Gen Zers will use connected TVs (46.9 million), tablets (35.9 million), smart wearables (15.1 million), and smart speakers (17.7 million). More millennials than Gen Zers will use smartphones, tablets, connected TVs, wearables, or smart speakers through 2025. But in two to three years, Gen Z will eclipse Gen X in its usage of all those technologies.

  • Article
     | 
    DEC 19, 2019

    In addition to changing consumer habits, media companies are searching for incremental revenues beyond traditional ad sales and have their eyes set on media-driven commerce—and the affiliate fees that come with it. NBCUniversal introduced shoppable TV ads, which it tested during the French Open in May and June 2019, with Lacoste as its inaugural sponsor.

  • Report
     | 
    DEC 18, 2020

    When asked what percentage of their 2020 holiday ecommerce spending they expected to spend on Walmart, 59.5% of Walmart+ members said they would spend at least 20% with Walmart vs. 25.7% among non-Walmart+ members. Interestingly, 64.5% of those who were concurrently Walmart+ and Amazon Prime members expected to spend at least 20% with Walmart.

  • Report
     | 
    FEB 2, 2021

    Xers reported above-average spending in most major categories. Inevitably, the pandemic has prompted cutbacks. Jungle Scout polling in May captured an early indication of this, with 53% of Xers (ages 40 to 55) saying they had reduced their overall spending. The TransUnion and Qualtrics survey showed 51% of Xers reducing their discretionary spending, versus 9% who increased those outlays.

  • Report
     | 
    OCT 15, 2020

    Nearly 82% of internet users listened to live radio programs during the prior month, spending an average 1:12 per day. As in 2019, penetration was above average among internet users in affluent and rural households and highest of all (over 91%) among 45- to 64-year-olds. By contrast, teens and young adults remain the driving force behind digital audio takeup.

  • Video
     | 
    SEP 4, 2020

    Scott Braun, CMO of Drizly, speaks with eMarketer vice president of business development Marissa Coslov about trends in consumer spending behavior and ecommerce sales of alcoholic beverages during the coronavirus pandemic.

  • Report
     | 
    OCT 15, 2019

    Affluence is strongly correlated with smart TV ownership in Indonesia. Penetration in the top 25% of households, ranked by income, was 42.3%—double the 21.6% recorded among internet users generally. As these percentages suggest, smartphones are effectively universal in Indonesia. As of H1 2019, 99.3% of internet users polled owned a smartphone.

  • Report
     | 
    OCT 21, 2021

    Smart TVs are gaining ground as high-quality in-home viewing becomes a must-have. In all but a handful of countries, smart TV ownership rose by several percentage points YoY. In many cases, that lifted penetration above 50% for the first time. Japan was the most striking outlier; just 9.0% of internet users there owned a smart TV this year.

  • Report
     | 
    DEC 16, 2019

    The study did not count smart speakers, smart TVs, smartphones, tablets and computers in these forecasts. Strategy Analytics also predicted that consumer spending on smart-home devices and services worldwide would hit $157 billion in 2023, up from $103 billion this year.

  • Article
     | 
    JUL 14, 2020

    Users in Canada ages 18 and older will spend 5:00 daily watching TV and digital video this year, 65% of which is TV. On average, daily digital video and TV minutes together will increase by 23 minutes in 2020, a result of COVID-19. Before the pandemic, digital video was directly displacing TV minutes. We have revised our daily digital video estimate for 2020 to 1:46 from our previous estimate of 1:36.

  • Report
     | 
    MAR 18, 2021

    According to an October 2018 report commissioned by Intel and produced by Ovum (now Omdia), 5G-powered media and entertainment “experiences” were expected to drive up to $1.3 trillion in revenues by 2028, amounting to nearly half of total wireless revenues. The report also suggested that 2025 would represent a “tipping point” for 5G in entertainment and media.

  • Report
     | 
    OCT 15, 2019

    Ownership of smart TVs is approaching 50%. But age is a major determinant in the uptake of digital entertainment. Smart TV ownership has already passed the halfway mark among males, and all but the least affluent internet users. This isn’t surprising, in a market where consumption of TV and other video content is rapidly diversifying.

  • Report
     | 
    OCT 15, 2020

    Smart TVs saw a similar jump, as ownership in Romania rose from 51.0% in H1 2019 to 56.3% in H1 2020—surpassing the level in Poland, for example. By comparison, smartwatches posted only modest takeup, owned by 14.9% of the online population in 2020. Penetration was appreciably higher among males (18.5%), respondents 35 to 44 (19.6%), and those in affluent households (20.9%).

  • Report
     | 
    JUN 4, 2020

    We estimate that US smartphone users will spend an additional 25 minutes daily this year, compared with 2019. This will bring that average time spent figure to 3:46. Tablet users will spend an extra 3 minutes with their devices this year, bringing the total to 2:10.

  • Report
     | 
    MAY 30, 2019

    KISA indicates that social network users ages 6 and older spend an average 53 minutes per week accessing social network platforms. Of these users, 27.8% spend 1:00 to 1:59 per week with social networks, and 11.1% spend 2:00 or more weekly. These times are significant, given the fact that South Korea boasts millions of consumers on chat and social platforms.

  • Report
     | 
    JUL 11, 2019

    As a result, they spend significantly more with Amazon over the course of a year than nonmembers do. According to CIRP’s Q1 2019 report, US Prime members spend an average of $1,400 annually on Amazon vs. $600 for nonmembers. For Prime members, reflexive purchases on Amazon become routine.

  • Report
     | 
    OCT 15, 2019

    And spending time on social platforms seemed to be a popular activity, taking up an average of 3:03 per day. This included use of YouTube, which GlobalWebIndex categorizes as a social network.

  • Report
     | 
    JUN 6, 2019

    But as consumers spend greater amounts of time—and advertisers, more ad dollars—in cookieless environments such as in-app and even connected TV, limitations to using third-party cookies have grown. But this is one of the very reasons identity graphs have become more commonplace—to marry cookies with device IDs and even offline data sets.

  • Video
     | 
    SEP 30, 2019

    A: Connected TV. Previously, a knock against connected TV advertising was that it didn’t have scale. But that’s changing as more people use connected TV and increase their time spent with it. Be sure to check eMarketer PRO in a few weeks when we'll be releasing our first-ever connected TV advertising forecast.

  • Report
     | 
    SEP 19, 2019

    The rise in SVOD user numbers leads to increased household spending on these services. Last year, total consumer spending on pay TV services was still much higher than spending on VOD, but it’s decreasing—while VOD spending has risen strongly in 2018 compared with 2017, according to a study by Centre national du cinéma et de l'image animée (CNC), GfK, Harris Interactive, Idate and Vertigo.

  • Report
     | 
    JUL 25, 2019
  • Report
     | 
    OCT 15, 2020

    Smart TVs are well established in most countries with robust, reliable communications networks. More than four in 10 internet users polled in North America, Latin America, and Western Europe said they owned a smart TV in H1 2020, though France was below that threshold.

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