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  • Article
     | 
    APR 27, 2020

    In its first week, the programming featured creators, actors, musicians and others. More recently, the content was prom-inspired. Live streams have the potential to greatly increase time spent on social platforms. Per our February 2020 forecast, we estimated that TikTok would have 45.4 million monthly US users in 2020, up 21.9% from last year.

  • Article
     | 
    MAY 19, 2020

    “Creators, celebrities and publishers have all used Instagram to demonstrate how they are dealing with stay-at-home orders.”. Snapchat. Snapchat is a close second when it comes to increased engagement among users. While it's partly due to COVID-19, Snapchat was already seeing increased time spent with AR lenses, as well as original shows and other content on the Discover page.

  • Article
     | 
    FEB 26, 2020

    Creators simply have to check a box if their videos include paid product placements or endorsements. The Bloomberg campaign’s meme strategy includes creating posts that look like images of fake direct messages from the candidate’s Instagram account and are clearly labeled as being sponsored.

  • Video
     | 
    JUN 6, 2021

    The biggest monetization opportunities for content creators and brands in streaming. Who’s watching which platforms, and where advertisers can reach unique audiences. Presenter:. Brian Fuhrer is senior vice president, product strategy at Nielsen.

  • Chart
     | 
    MAY 14, 2021
  • Article
     | 
    JUL 1, 2021

    Pinterest: In late May 2021, Pinterest hosted its first in-app livestreaming event with an initial test group of 21 creators as hosts. Viewers were able to shop products promoted in the livestream sessions via Product Pins and comment to interact with the hosts.

  • Report
     | 
    DEC 9, 2020

    New features like livestreaming shopping and shoppable ad formats from creators and brands will also help increase the number of customer touchpoints in 2021. Here’s what marketers should do:. Focus further up the funnel. Social media’s role in generating brand awareness and demand for products isn’t going away.

  • Report
     | 
    MAR 9, 2021

    We’re testing some paid ad solutions where brands will be able to promote products on creators’ organic videos.”. Ottawa-based Shopify is proving instrumental in realizing the goal of direct-checkout social commerce. “The adoption of social commerce has been one area where we’ve seen significant growth,” said Lola Oyelayo-Pearson, director of UX for money and channels at Shopify.

  • Article
     | 
    NOV 10, 2020

    That’s how they find their favorite influencer on Instagram, their favorite creator on TikTok, or their favorite music on Spotify. Our customers want the [flyest] experience. So, we’re creating a new browser-based experience of discovering products that they want to buy. You will be able to follow other people, and people will be able to follow you.

  • Report
     | 
    FEB 26, 2021

    Fortnite, the multiplayer online survival game, had more than 350 million registered players as of May 2020, according to the game’s creators Epic Games. This was up from 250 million in March 2019. Rapper Travis Scott held a live event on the Fortnite platform in April 2020 that pulled in 12.3 million concurrent viewers and was seen by 45 million in total.

  • Article
     | 
    JUL 13, 2021

    As more users join TikTok, the number of content creators will multiply, which in turn will generate more viral content to attract even more users. We expect that by the end of this year, the number of monthly TikTok users in the country will increase by 14.1% to 17.1 million.

  • Article
     | 
    FEB 8, 2021

    “Content creators and distributors know that ad support is necessary to reach the widest possible audiences.”. Disney+ hit it big in 2020, representing a major development: Streaming services are becoming more reliant on subscriptions than they are on advertising. That means a vast number of consumers are getting harder to reach via video advertising in particular.

  • Article
     | 
    MAY 31, 2020

    Ensuring that our collaborators and content creators remain safe at home while still obtaining new imagery has allowed us to feature updated styles and keep marketing content fresh for customers. What have you learned during this time? Our understanding of what being agile and nimble in times of uncertainty looks like has been thoroughly tested by the pandemic.

  • Article
     | 
    MAY 4, 2020

    And AdExchanger reported on YouTube creator chatter about falling CPMs, referring to VidCon co-founder Hank Green saying his eCPMs were down 28%. Ad-buying technology provider Kenshoo reported that CPMs on social properties (including Facebook, Instagram, Pinterest and Snapchat) were down 7% in Q1 year over year. That included a period of dramatically falling prices from March 1 to about March 22.

  • Article
     | 
    MAR 18, 2021

    While CAID creators claim the option doesn’t break Apple’s rules, it seems like a stretch, and the implications of yet another form of personal identification on mobile would extend beyond just China. Those testing and backing the new software say it doesn’t uniquely identify the user.

  • Article
     | 
    JAN 14, 2020

    We believe in serving the creator of an experience, while at the same time respecting the consumer of that experience. Digital is ubiquitous and designing with data and new technologies is our new reality. This is why creativity has never been more important.

  • Report
     | 
    JUN 2, 2020

    In April, it introduced several features for users, including the abilities to watch and comment on Instagram Live videos from a desktop, the ability to upload a finished Live video to IGTV to save it, and the ability for certain live video creators to charge for access to events. In the same month, Facebook made in-stream ads more widely available to Facebook Live creators.

  • Report
     | 
    MAR 18, 2021

    What it does: Seerslab created ARGear, an AR platform and software development kit for creators and developers. The platform enables face AR, stickers, immersive commerce, and even livestreaming filters for influencers. Founded: 2014. Total funding: $2 million. Stage: Seed. Notable investor: Y Combinator. Headquarters: Palo Alto, California; Seoul, South Korea.

  • Report
     | 
    JUL 13, 2020

    The company began testing the long-awaited ad format for its longer-form video service in early June among a select group of major advertisers and roughly 200 English-language creators.

  • Article
     | 
    JUL 21, 2020

    Influencers: Some TikTok creators have become well-known influencers in India, just as they have in the US and elsewhere, attracting large numbers of young people to the platform. Although the ban has caused some of them to shift to other social platforms, their initial presence on TikTok helped the app grow.

  • Report
     | 
    MAR 31, 2020

    But the introduction of ads means that users are likely finding and engaging with IGTV content through other means, like previews in their feed, creators’ profiles and the Explore tab. According to Bloomberg, Instagram will share revenues from IGTV ads with creators, similar to YouTube’s revenue-sharing model.

  • Article
     | 
    JAN 2, 2020

    Kuaishou has recently launched a number of new initiatives designed to attract more users, including acquiring top content creators and key opinion leaders (KOLs). It has also enhanced its group chat functionality. Douyin and Kuaishou are both testing video clips as long as 15 and 10 minutes, respectively, which is a departure from their short-form roots.

  • Report
     | 
    AUG 26, 2020

    “By investing in AR on mobile, we can train the next generation of creators, businesses and consumers to become familiar with AR and understand its power by the time that future wearable devices become available,” said Olivier Bouan, product manager for AR commerce at Facebook.

  • Report
     | 
    AUG 12, 2020

    The difference is traffic acquisition costs and content acquisition costs—the money Google pays to other sites and content creators including YouTube creators as well as third-party publishers in Google’s Member Network. We estimate that on a gross basis Google will account for 25.1% of US display ad spending this year. Programmatic Display.

  • Report
     | 
    JUL 28, 2020

    “The breadth of influencers and content creators that we work with across Instagram, YouTube, Snapchat and TikTok is incredible. We have parents, nature photographers, foodies and travelers. As TikTok goes beyond just lip syncing, and as people get more creative with the platform, you’re going to start to see a larger diversity of content and content creators.

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