Global insurers have been rocked by large, unexpected payouts and falling revenues amid the coronavirus pandemic. Yet, P&C and life insurers in leading markets will still increase their tech spend and accelerate their digital transformations in the next several years to enhance the online user experience.
Without in-person conferences to fuel leads, cultivate relationships and share content, B2B marketers have pivoted to digital touchpoints, including virtual events and other tactics like email, search advertising and content marketing. B2B marketers are battling the conflicting pressures of budget cuts on one side with the continued need to engage audiences.
JD.com offered a number of incentives to help sellers on its platform, including promotions, live streaming help and content marketing support. Alibaba has also provided free services and waived fees for its sellers. It’s providing further support to farmers—whose businesses have been significantly disrupted—through free training on how they can digitize their businesses.