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  • Chart
     | 
    OCT 23, 2019
  • Chart
     | 
    SEP 16, 2019
  • Report
     | 
    OCT 15, 2020

    Similarly, the average time spent each day with digital video content (1:40) was marginally less than time spent with broadcast TV (1:42).

  • Chart
     | 
    MAR 25, 2021
  • Report
     | 
    OCT 15, 2020

    The average time spent daily with tablets and PCs reached 3 hours, 54 minutes (3:54)—while time spent daily with mobile increased to 2:34. The reach of subscription video offerings now rivals that of live TV. Just under 90% of respondents polled in H1 2020 had watched traditional TV in the preceding month, though penetration of live broadcast TV was a good deal lower, at 76.8%.

  • Report
     | 
    OCT 15, 2020

    That helps to explain why PCs and tablets once again claimed the single-greatest slice of media time among internet users in the Netherlands in H1 2020, at an average of 2 hours, 47 minutes (2:47) per day. Last year, broadcast TV ranked second in terms of time spent, at an average 2:18 daily. In H1 2020, that had fallen to 2:12, while time spent with mobile devices rose to 2:14.

  • Report
     | 
    OCT 15, 2020

    The average time spent daily with mobile devices was 3 hours, 10 minutes (3:10) in 2020—a marginal decline YoY. But total time spent with PCs and tablets fell from 2:47 to 2:20 daily. For the majority of web users, digital audio and video coexist happily with traditional broadcast media. Broadcast TV is very much alive and well in China, in conjunction with time-shifted and digital viewing options.

  • Report
     | 
    OCT 21, 2021

    Daily broadcast TV consumption increased compared with the prior year, to average 2 hours, 40 minutes (2:40). Time spent with radio fell marginally, though, to 59 minutes. Print newspapers and magazines maintained a smaller, but still substantial, market presence—read by 46.4% and 49.2% of internet users, respectively.

  • Report
     | 
    OCT 15, 2020

    Time spent streaming music averaged 1:04 per day, while video streaming occupied an average 57 minutes per day. Both times were unchanged since last year.

  • Report
     | 
    OCT 15, 2020

    Similarly, the average time spent daily with online TV and video was lower than in most neighboring countries, at 39 minutes, and showed no YoY increase. Engagement with paid-for video content, such as the subscription video-on-demand (SVOD) offerings of Netflix and other providers, was also lower than the Western European norm.

  • Report
     | 
    OCT 15, 2020

    Moreover, time spent with PCs and tablets declined marginally to 4:07. Social media usage is a huge contributor to consumers’ total media time, especially on mobile devices. Fully 91.3% of web users polled had accessed social media in the prior month, spending an average 3:40 per day.

  • Audio
     | 
    MAR 24, 2021

    We estimate that one in four US internet users will use TikTok this year, and adult users will spend almost 32 minutes per day on average with the short-video app. Evan Horowitz, co-founder and CEO of creative agency Movers + Shakers, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss TikTok's ad products, how advertisers are using the app to build brand equity, and the need to tailor social creative to make sense for each platform.

  • Report
     | 
    OCT 15, 2020

    More than 87% of UK internet users polled in H1 2020 had watched live TV in the prior month, and the average daily time spent with broadcast TV was relatively high at 2:37. Like last year, more than two-thirds of respondents had viewed TV shows they recorded at the time of broadcast.

  • Report
     | 
    OCT 15, 2020

    In addition, the average daily time spent reading print press remained the lowest recorded for any activity, at just 28 minutes. By contrast, live TV remains massively popular in South Korea this year, watched by 90.7% of internet users. Broadcast TV accounted for 2:04 per day, on average—effectively unchanged year over year (YoY).

  • Report
     | 
    OCT 21, 2021

    Time spent each day with music streaming had risen by 7 minutes, to 1:04 on average. Podcasts also claimed more time this year, at 30 minutes daily versus 21 minutes in 2020. Traditional audio broadcasters reached a wider public.

  • Chart
     | 
    JAN 1, 2021
  • Chart
     | 
    JAN 1, 2021
  • Article
     | 
    JUN 12, 2019

    Despite the rapid rise of digital, time spent with traditional media remains dominant in France. However, as consumers max out on how much they can multitask per day and reach a media saturation point, total time spent with media will likely plateau in the next several years.

  • Article
     | 
    JUN 27, 2019

    Time spent begins to plateau, with mobile growing faster than other forms of media consumption

  • Report
     | 
    OCT 21, 2021

    Digital video consumption was above average among all younger adults and those in middle- and higher-income homes. But even in the oldest age bracket, over 85% of internet users had recently streamed video. Nonetheless, time spent with broadcast TV in H1 was more than half an hour greater than time spent with online TV and video, at 1 hour, 56 minutes (1:56) per day versus 1:22, respectively.

  • Article
     | 
    JUL 2, 2019

    Time Spent with Digital Media Surpasses that of Traditional Media

  • Article
     | 
    JUN 17, 2019

    Consumers in the UK are barely increasing their time spent with media, and similar to the rest of the world, time spent with mobile becomes a major driver of digital growth.

  • Report
     | 
    OCT 15, 2020

    As PC and tablet ownership shrank, the time spent with those larger screens declined, too. For the first time, GlobalWebIndex found that the average daily time spent with mobile devices surpassed time spent with PCs and tablets, at 4:27 and 4:15, respectively. Game console penetration continued to lag slightly behind tablets at 43.3% in H1 2020.

  • Report
     | 
    OCT 15, 2020

    Time spent with smartphones and nonmobile devices mirrored those devices’ high penetration rates. In H1 2020, mobile phones claimed an average of 4 hours, 31 minutes (4:31) per day, compared with 4:06 spent on PCs and tablets. Both figures were up year over year (YoY). Time spent with social networking—which totaled 3:00 per day—rose marginally and boosted mobile consumption overall in H1 2020.

  • Chart
     | 
    FEB 4, 2021
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