NOV 1, 2021
SEP 15, 2020
Worldwide, mobile game downloads jumped 42.5% year over year (YoY) in H1 2020, according to Sensor Tower. Among social media, TikTok moved into the mainstream as a result of the pandemic.
OCT 29, 2020
International data flows are important to large multinational marketers and marketing platforms. Without an agreement, US companies will continue to face legal jeopardy in Europe—as they will in other countries with data privacy laws, such as Australia and Switzerland—when dealing with international data flows.
SEP 10, 2021
Amazon’s new smart TVs will disrupt both the connected TV (CTV) and TV measurement industries: Amazon Fire TV is already a major player, but its new CTV lines will let it take advantage of the ongoing fracturing of TV measurement.
SEP 9, 2021
Only 23% of worldwide iOS users have opted in to being tracked, according to app analytics provider Flurry. That means Facebook, which attracts the most ad spend of any platform, is hard-pressed to track conversions. What’s next: To get around the issue, Facebook is leaning on statistical modeling instead of Apple data—and for some advertisers, that may not be good enough. 2.
SEP 9, 2021
Facebook is challenged by iOS ad measurement problems: As it reinvents how it measures ad effectiveness, the platform could see some ad dollars shift elsewhere.
AUG 24, 2020
When Traackr analyzed paid collaborations between brands and 11,425 travel influencers worldwide, it found a 14% decrease in activated influencers and a 47% decrease in sponsored posts from January 1–June 30, 2020, compared with the same period in 2019.
JUL 13, 2020
Lost ad spending from event cancellations and postponements will hurt Twitter’s 2020 revenues even as some events return later in the year. Monetization. We updated our forecast for worldwide Twitter ad revenues in June. Here are the highlights and how it compares with our previous forecast, which was completed before the pandemic:.
JUL 15, 2020
According to December 2019 research by Talkwalker, a social listening platform, 48% of worldwide PR and marketing communications professionals used social listening or social media analytics tools.
MAR 31, 2020
We will update our global ad spending forecast in June, which includes Facebook, Instagram, Snapchat and Twitter. Facebook reported its Q4 2019 earnings in January. Here are the key stats:. Facebook reported $69.70 billion in worldwide ad revenues for 2019. The US and Canada accounted for 48.3% of the total, or $33.70 billion. Year-over-year worldwide ad revenue growth came in at 27% over 2018.
JUN 2, 2020
The ratio of worldwide DAUs to MAUs of the Facebook social network increased to 67% in Q1 2020 from 66% in Q4. There were 1.73 billion DAUs and 2.60 billion MAUs worldwide in the quarter. A 1-point increase in the ratio may not sound significant, but it’s the first change in the figure in at least two years.
APR 23, 2020
At Havas Media Group, 25% of US clients paused social ad spending in March, said Jessica Richards, global head of social. Clients of other agencies also paused. At LQ Digital, 25% of clients stopped ad spending entirely “with no sign of when that will come back,” said Greg Allum, vice president of paid social and display advertising.
APR 30, 2020
Most of the available data on story ad spending focuses on Instagram. Cowen estimated that Story ads will make up 26% of Instagram’s worldwide ad revenues in 2020, amounting to $5.3 billion, according to the research note described in the Business Insider article. Cowen said it expects Stories to account for 37% of Instagram ad revenues by 2025.
MAR 25, 2020
The Great Recession was a worldwide phenomenon and the largest global downturn since the Great Depression. It lasted in the US from December 2007 until June 2009, and the economic contraction resulted in two straight years of declines in US ad spending. More than 10 years later, as the new coronavirus spreads around the world, the US faces what looks to be another recession.
JAN 30, 2020
Half of marketers worldwide want to learn more about video capabilities on LinkedIn, according to Social Media Examiner. Further, Sprout Social found in February 2019 that 45% of US internet users wanted to see live video from brands on social media.
AUG 30, 2021
On today's episode, we discuss whether TikTok is actually a top choice for social advertisers, how it compares with other ad channels, and what to make of the companies current shopping efforts. We then talk about Facebook's "meaningful pivot" around its ad business, the latest Federal Trade Commission suit against the social giant, and whether Reels on the blue app has potential. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.
AUG 13, 2020
Programmatic buying: B2Bs have been slower to adopt programmatic buying processes than the overall market, but May 2020 research from Ascend2 found that 69% of B2B marketing professionals worldwide expected to increase their programmatic advertising budget in the next six months.
SEP 9, 2020
S&P Global. Stratechery. The Wall Street Journal. Triton Digital. YouGov.
AUG 18, 2021
The bigger picture: For years, ad spending has been on the decline in many forms of media, but podcast ad spend has seen growth even through the pandemic. US podcast ad spending will surpass $1 billion this year and exceed $2.5 billion in 2025. Advertising has been a major source of revenues for audio platforms like Spotify and Amazon Music.
AUG 12, 2021
We’re expecting continued growth in Hulu ad spending as TV advertisers continue to shift spend toward ad-supported OTT video services as a replacement, or an incremental buy, alongside traditional TV commitments.
AUG 12, 2021
Vice President, Growth
AUG 12, 2020
Ad spending climbed through the end of Q2, and our forecast assumes that was the bottom of the market. We’re expecting a continuing U-shaped recovery in both the macroeconomy and for ad spending, with growth rebounding strongly in 2021, partly due to low comparatives from this year. We define digital display advertising broadly to encompass a variety of specific formats, including all video ads.
AUG 5, 2021
On the earnings call, Alphabet CFO Ruth Porat reported that growth in search ad spending was broad-based but particularly propelled by retail ad spending.
JUL 30, 2021
NBCU reports a great Q2: With ad revenues up 32.8% over last year and Peacock sign-ups up to 54 million, NBCU’s on a roll—but poor Olympics ratings have dampened the good news.
JUL 29, 2021