Geography

Asia-Pacific (4461)
Europe (6263)
Latin America (2295)
Middle East & Africa (534)
North America (13527)
Worldwide (4420)

Content Type

Topic

Industry

Demographics

Publication Date

All
Analysis
Charts
26684 Results
Filter
Sort by: Relevance | Date
    Report
     | 
    APR 25, 2019
    Programmatic ad spending will reach $59.45 billion in 2019, accounting for 84.9% of the US digital display ad market. This report looks at the trends driving investment to $81.00 billion by 2021, breaking it down by transaction type, format and device.
    Audio
     | 
    JUL 13, 2019
    eMarketer principal analyst Andrew Lipsman dissects what we can expect from Amazon Prime Day 2019. He also discusses why Etsy sellers are getting frustrated and explains what to make of the newest D2C shaving brand.
    Article
     | 
    JUL 15, 2019
    Click-and-collect—the option to buy online and pick up in-store, known as BOPUS in the US—has made a significant difference in retail ecommerce sales across Europe. Five years ago, strategic payments consultancy Edgar, Dunn & Company (EDC) forecast that click-and-collect sales in Europe would be between €20 billion ($23.6 billion) and €25 billion ($29.5 billion) in 2019. In early 2019, it raised that 2018 estimate to about €27 billion ($31.9 billion).
    Report
     | 
    APR 22, 2019
    Putting together the automation requirements for programmatic TV.
    Article
     | 
    JUL 12, 2019
    The podcasting industry continues to explode with potential for advertisers, and the numbers show it: Marketers spent $479 million on podcast ads in 2018, and podcast advertising revenues are projected to surpass $1 billion by 2021, according to figures from the Interactive Advertising Bureau (IAB) and PwC.
    Audio
     | 
    JUL 12, 2019
    eMarketer principal analyst Nicole Perrin and vice president of content studio Paul Verna join host Marcus Johnson to discuss the most interesting stories this week: what makes people nervous about the sharing economy, finding something interesting to watch on streaming platforms and why Marriott got fined $125 million. Plus, they discuss how to protect children online, bring you the game of the week and share unhelpful dinner party facts.
    Video
     | 
    JUL 12, 2019
    eMarketer senior forecasting analyst Oscar Orozco breaks down our retail ecommerce numbers for Walmart, Amazon and eBay. Watch now.
    Article
     | 
    JUL 12, 2019
    About 85% of consumer transactions happen inside of a retail location, but most conversational commerce companies only focus on 15% of transactions that happen online. Inmar shares why marketers don’t need to limit chatbots and other one-to-one tools to just ecommerce transactions.
    Report
     | 
    APR 18, 2019
    This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.
    Audio
     | 
    JUL 11, 2019
    eMarketer principal analyst Andrew Lipsman explains why politics inside Walmart are threatening the company’s ecommerce ambitions. He also discusses why Pinterest is encouraging video, people buy things they don’t want, Whole Foods is getting a boost from Amazon and millennials like to pay for things in bits.
    Article
     | 
    JUL 11, 2019
    As the relationship between brands and their partner agencies continues to evolve, more brands are looking to bring projects in-house, citing cost as a factor. For Cars.com, however, bringing digital media buying in-house was primarily motivated by the desire to have more control over data, though cost was another consideration.
    Article
     | 
    JUL 11, 2019
    With Prime Day now in its fifth year, many Prime members have been conditioned to anticipate and prepare for the event.
    Report
     | 
    APR 17, 2019
    The first in a series of quarterly social media reports, this report examines major developments in the global social media market based on trends, business activity and new data released in Q1 2019.
    Article
     | 
    JUL 11, 2019
    Although real-time targeting based on someone’s location is still important, in many ways, it’s becoming secondary to using location data for insights into audiences, consumer journeys and offline shopping behavior. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the latest trends in location intelligence.
    Article
     | 
    JUL 11, 2019
    The artificial intelligence (AI) ecosystem is complex and in a state of constant flux. Though far from perfect, one thing is certain: Many business leaders are already bullish about AI’s ability to improve operations. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the latest trends in AI.
    Article
     | 
    JUL 11, 2019
    For the vast majority of marketers, there’s no longer any question of whether they should have a tech stack. However, these solutions are constantly maturing and evolving to meet marketers’ needs as vendors continue to innovate offerings, and marketing organizations better understand how technology can serve them. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the latest trends in marketing and advertising technology
    Audio
     | 
    JUL 10, 2019
    eMarketer principal analyst Andrew Lipsman talks with Scott Silverman, co-founder of retail conference CommerceNext, about how D2C brands and retailers are earmarking their digital investment dollars. Lipsman also weighs in on Brandless’s new CEO, Nordstrom being a “no-growth” retailer and Starbucks’s new tie-dye Frappuccino.
    Article
     | 
    JUL 10, 2019
    In the wake of last year’s Cambridge Analytica scandal, several companies decided to take a stand against Facebook by suspending their advertising on the platform. Perhaps the most vocal detractor was the Mozilla Corporation, which pulled its seven-figure budget and pledged not to advertise on Facebook until the tech giant made significant changes to the way it handled consumer privacy.
    Video
     | 
    JUL 10, 2019
    eMarketer forecasting analyst Eric Haggstrom breaks out our estimates on the number of consumers who are researching products and making purchases via smart speakers, and why the absence of visuals may be impacting growth. Watch now.
    Video
     | 
    JUL 11, 2019
    eMarketer junior forecasting analyst Nazmul Islam shares our recently raised estimates for Mexico’s retail ecommerce sales and reasons why the country is gaining on other markets in the region. Watch now.
    Article
     | 
    JUL 9, 2019
    Instagram's new Explore page ads will bring more opportunities for marketers—but they also raise concerns about the limit of organic reach, which some claim has already happened in the Instagram feed. Savvy marketers have established best practices to get their content featured on Explore, but when ads are introduced, it could become more challenging to appear there organically.
    Article
     | 
    JUL 9, 2019
    It may have started as a holiday manufactured by Amazon, but Prime Day has become one of the biggest shopping events of the year. Nearly every major online retailer—including Walmart, Target and eBay—now offers competing sales during the annual July shopping event. For many Prime Day shoppers, the search for the best deals online doesn’t end with Amazon.
    Video
     | 
    JUL 9, 2019
    eMarketer junior forecasting analyst Nazmul Islam shares our numbers for smartphone news app usage by Americans, which we predict will rebound as the 2020 election gets underway. Watch now.
    Report
     | 
    APR 17, 2019
    Digital platforms will claim nearly €5 billion ($5.9 billion) in ad outlays in France this year—equivalent to 41.0% of total media ad spending. Three-quarters of that digital sum will go to Facebook and Google.
    Article
     | 
    JUL 10, 2019
    Recent technological and logistical innovations in Latin America have given rise to myriad growth opportunities for retailers to engage with consumers across digital channels and geographic areas. One critical aspect that is helping expand ecommerce is the rising trust consumers have in making transactions online.